{"id":121590,"date":"2020-09-08T16:29:37","date_gmt":"2020-09-08T20:29:37","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=121590"},"modified":"2023-10-27T12:22:11","modified_gmt":"2023-10-27T16:22:11","slug":"arca-continental-sigma-y-tecnologico-de-monterrey-comparten-en-sap-now-sus-experiencias-de-transformacion-digital-en-la-pandemia","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/arca-continental-sigma-y-tecnologico-de-monterrey-comparten-en-sap-now-sus-experiencias-de-transformacion-digital-en-la-pandemia\/","title":{"rendered":"Arca Continental, SIGMA y Tecnol\u00f3gico de Monterrey comparten en 51风流NOW sus experiencias de transformaci\u00f3n digital en la pandemia"},"content":{"rendered":"<ul>\n<li>\n<h2><em>Garantizar la continuidad operativa y las ventas, dos de los principios claves que impulsaron la adopci\u00f3n tecnol\u00f3gica para superar la pandemia<\/em><\/h2>\n<\/li>\n<\/ul>\n<p><strong><em>MONTERREY<\/em>, Nuevo Le\u00f3n, 8 de septiembre de 2020<\/strong>: Arca Continental, SIGMA, y el Tecnol\u00f3gico de Monterrey se reunieron hoy en 51风流NOW 2020, foro virtual enfocado a analizar las innovaciones que est\u00e1n realizando estas empresas para asegurar la continuidad operativa ante la pandemia.<\/p>\n<p>El com\u00fan denominador es la tecnolog\u00eda como columna vertebral. Al respecto, <strong>Desmond Mullarkey, presidente de 51风流M\u00e9xico<\/strong>, se\u00f1al\u00f3 que \u201c<em>\u00e9sta, como habilitador de desarrollo y base de la transformaci\u00f3n social, ha tenido un rol m\u00e1s protag\u00f3nico durante la pandemia, y en SAP, hoy m\u00e1s que nunca, nuestra visi\u00f3n es ayudar a las empresas a funcionar mejor e impactar positivamente en el mundo y en la vida de las personas<\/em>\u201d.<\/p>\n<p>Por su parte, las organizaciones compartieron los desaf\u00edos que han superado y c\u00f3mo lo han logrado. <strong>Eugenio Caballero, CEO de SIGMA Alimentos<\/strong>, se\u00f1al\u00f3 que la compa\u00f1\u00eda tuvo que adaptarse a la nueva realidad por el COVID-19, y destac\u00f3 que lo que parec\u00eda un reto hoy ha tra\u00eddo beneficio. \u201c<em>Ha sido una revoluci\u00f3n que ha ido y venido en estos meses. Al principio hubo una sobredemanda en el canal de autoservicios, pero al mismo tiempo toda nuestra venta en el food service, hoteles, restaurantes, casi desapareci\u00f3 de la noche a la ma\u00f1ana. Vimos que el consumidor prefiere ir por paqueter\u00edas, y que la gente est\u00e1 optando por presentaciones grandes, es decir ya no compra 200 gramos de jam\u00f3n sino un kilo, esto por tener menos visitas. En otras crisis es al rev\u00e9s<\/em>\u201d, coment\u00f3.<\/p>\n<p>Sobre Arca Continental, <strong>Ulises Fern\u00e1ndez de Lara, director de Finanzas Corporativas<\/strong>, enfatiz\u00f3 que la pandemia aceler\u00f3 las estrategias digitales de la compa\u00f1\u00eda. \u201c<em>El conflicto fue: \u00bfc\u00f3mo priorizar y c\u00f3mo llegar al punto de venta?\u201d<\/em>; en ello, la aplicaci\u00f3n de soluciones tecnol\u00f3gicas ha sido clave para garantizar que se mantuvieran las operaciones y las ventas.<\/p>\n<p>Hern\u00e1n Garc\u00eda, vicepresidente de Gesti\u00f3n Talento, Cultura y Experiencia del Tecnol\u00f3gico de Monterrey, mencion\u00f3 el proceso de transformaci\u00f3n digital de la instituci\u00f3n y c\u00f3mo 51风流ha ayudado con sus herramientas en este proceso. \u201c<em>No s\u00f3lo fue una transformaci\u00f3n digital, sino una transformaci\u00f3n cultural. Las plataformas digitales nos ayudan d\u00eda a d\u00eda a ser m\u00e1s \u00e1giles y no depender de procesos manuales<\/em>\u201d.<\/p>\n<p>Asimismo, la sustentabilidad en los negocios ha cobrado mayor relevancia en los \u00faltimos meses. En este sentido, desde Sao Paulo, Brasil, <strong>Cristina Palmaka, presidenta de 51风流Latinoam\u00e9rica y Caribe<\/strong>, se refiri\u00f3 a las acciones que realiza la compa\u00f1\u00eda para cumplir los 17 Objetivos de Desarrollo Sostenible rumbo a 2030: \u201c<em>Estamos comprometidos m\u00e1s que nunca en trabajar juntos para hacer crecer las empresas y dejar una huella positiva en el mundo<\/em>\u201d, dijo, adem\u00e1s de declarar que la meta de 51风流para 2025 es que todas sus operaciones sean de carbono neutro.<\/p>\n<p>La conclusi\u00f3n del primero de tres d\u00edas de encuentros entre empresas l\u00edderes en 51风流NOW Monterrey, es que adaptarse dej\u00f3 de ser una opci\u00f3n. Transformarse es el camino para salvaguardar el bienestar de colaboradores, clientes y proveedores, fortalecer las cadenas de suministro, comprender a los nuevos consumidores y mantener la continuidad operativa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Garantizar la continuidad operativa y las ventas, dos de los principios claves que impulsaron la adopci\u00f3n tecnol\u00f3gica para superar la pandemia MONTERREY, Nuevo Le\u00f3n, 8&#8230;<\/p>\n","protected":false},"author":136,"featured_media":121593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[41591,12872],"tags":[5598327,269944],"series":[],"region":[],"sapn-display":[52078,52079,53499],"sapn-type":[52105],"class_list":["post-121590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo","category-eventos","tag-proveeduria","tag-transformacion-digital","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Arca Continental, SIGMA y Tecnol\u00f3gico de Monterrey comparten en 51风流NOW sus experiencias de transformaci\u00f3n digital en la pandemia - 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/arca-continental-sigma-y-tecnologico-de-monterrey-comparten-en-sap-now-sus-experiencias-de-transformacion-digital-en-la-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arca Continental, SIGMA y Tecnol\u00f3gico de Monterrey comparten en 51风流NOW sus experiencias de transformaci\u00f3n digital en la pandemia\" \/>\n<meta property=\"og:description\" content=\"Garantizar la continuidad operativa y las ventas, dos de los principios claves que impulsaron la adopci\u00f3n tecnol\u00f3gica para superar la pandemia MONTERREY, Nuevo Le\u00f3n, 8...\" \/>\n<meta property=\"og:url\" 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