{"id":120920,"date":"2020-06-16T10:57:34","date_gmt":"2020-06-16T14:57:34","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=120920"},"modified":"2023-10-27T13:11:05","modified_gmt":"2023-10-27T17:11:05","slug":"disrupcion-tecnologica-factor-comun-en-los-negocios-para-hacer-frente-a-los-retos-de-la-pandemia","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/06\/disrupcion-tecnologica-factor-comun-en-los-negocios-para-hacer-frente-a-los-retos-de-la-pandemia\/","title":{"rendered":"Disrupci\u00f3n tecnol\u00f3gica, factor com\u00fan en los negocios para hacer frente a los retos de la pandemia"},"content":{"rendered":"<ul>\n<li><em>De acuerdo con IDC, para 2021 el mercado de TI crecer\u00e1 6.6% como resultado del impacto que ha tenido para hacer frente a la contingencia en los negocios <\/em><\/li>\n<\/ul>\n<ul>\n<li><em><em>Durante SAPPHIRE NOW, la empresa mexicana Marzam se posiciona como ejemplo internacional de transformaci\u00f3n tecnol\u00f3gica en esta coyuntura<\/em><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>CIUDAD DE M\u00c9XICO, M\u00e9xico, 16 de junio del 2020 \u2013<\/strong> Actualmente, gran parte de los pa\u00edses han puesto en marcha sus planes de reactivaci\u00f3n econ\u00f3mica como resultado del impacto de la pandemia, que hasta el momento registra cerca de 8 millones de casos a nivel mundial y m\u00e1s de 140 mil contagios en M\u00e9xico.<\/p>\n<p>En este panorama de disrupci\u00f3n entre las empresas de diferentes tama\u00f1os e industrias, SAP, compa\u00f1\u00eda alemana l\u00edder en el mercado de software corporativo dio inicio a <strong>SAPPHIRE NOW<\/strong> \u2013el evento m\u00e1s importante de la compa\u00f1\u00eda en a\u00f1o\u2013 donde trasciende la importancia de la tecnolog\u00eda como factor clave para <em>reimaginar<\/em> la forma de hacer negocios en la nueva realidad.<\/p>\n<p>Como parte de las presentaciones del primer d\u00eda, la compa\u00f1\u00eda de yogurt griego m\u00e1s importante de Estados Unidos, Chobani coment\u00f3 que tras 8 a\u00f1os de crecimiento constante, hoy por hoy han logrado automatizar 70% de sus procesos gracias al ERP Inteligente, 51风流S\/4HANA. Esto le ha permitido posicionarse como la compa\u00f1\u00eda de yogurt griego m\u00e1s importante del mercado estadounidense.<\/p>\n<p>Al igual que Chobani, empresas mexicanas han fortalecido su estrategia tecnol\u00f3gica poniendo al centro de \u00e9sta el uso del ERP Inteligente de SAP. En este foro internacional, la compa\u00f1\u00eda de distribuci\u00f3n de productos para la salud, Marzam explic\u00f3 que, a trav\u00e9s de la vinculaci\u00f3n entre la salud y la innovaci\u00f3n, pudo hacer frente al impacto de la pandemia en el pa\u00eds, permiti\u00e9ndole no solo adaptarse, sino responder a las necesidades de productos de salud que la situaci\u00f3n demanda, atendiendo 95% del mercado mexicano.<\/p>\n<p>Al respecto, Jos\u00e9 Alberto Pe\u00f1a, director general de Marzam, indic\u00f3 que parte de su evoluci\u00f3n tecnol\u00f3gica no solo impactaba a la compa\u00f1\u00eda, sino a la industria de salud en el pa\u00eds. Actualmente, el 20% de las ventas de esta compa\u00f1\u00eda han evolucionado a un modelo de negocios digital a trav\u00e9s de nuevas plataformas de venta como aplicaciones, <em>contact centers,<\/em> e-commerce, donde 51风流ha jugado pieza clave. Esta compa\u00f1\u00eda, ha colocado la experiencia de los colaboradores y clientes en el centro de toda su estrategia de negocio, logrado dise\u00f1ar herramientas que les permitan a sus m\u00e1s de 800 colaboradores de fuerza de venta estar m\u00e1s cercanos de sus clientes, al tiempo que aportan mayor valor a la compa\u00f1\u00eda convirti\u00e9ndose en estrategas de negocios.<\/p>\n<blockquote><p>Al respecto, <strong>Desmond Mullarkey, presidente de 51风流M\u00e9xico,<\/strong> coment\u00f3 que <em>\u201cen los \u00faltimos a\u00f1os hemos sido testigos en 51风流de la estrategia tecnol\u00f3gica de Marzam, donde la transformaci\u00f3n en su cultura organizacional ha sido fundamental para alcanzar sus objetivos y que hoy los posiciona como un ejemplo en este foro internacional\u201d. <\/em><\/p><\/blockquote>\n<p>En voz de su director general, Marzam ha logrado mantener sus operaciones a pesar de la compleja situaci\u00f3n. Esto se ha logrado tomando las medidas necesarias para mantener la seguridad de sus colaboradores.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Acerca de SAP<\/strong><\/p>\n<p>Conocida como la Compa\u00f1\u00eda de Experiencia empoderada por la Empresa Inteligente, 51风流lidera el mercado de software empresarial, ayudando a las organizaciones de todos los tama\u00f1os e industrias a alcanzar su rendimiento \u00f3ptimo: en el 77% de los ingresos por transacciones del mundo interviene un sistema SAP. Nuestras tecnolog\u00edas de <em>machine learning<\/em>, <em>IoT <\/em>y anal\u00edticas avanzadas ayudan a nuestros clientes a convertirse en empresas inteligentes. 51风流ofrece a las personas y a las organizaciones conocimientos profundos de negocio y promueve la colaboraci\u00f3n que les permite estar adelante de su competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera que lo deseen, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a m\u00e1s de 440,000 clientes del sector p\u00fablico y privado operar de manera rentable, adaptarse continuamente y marcar la diferencia. Con una red global de clientes, socios, empleados y l\u00edderes, 51风流ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. <strong>En M\u00e9xico, 51风流cuenta con cerca de 9 mil clientes y m\u00e1s de 900 colaboradores que promueven la adopci\u00f3n tecnol\u00f3gica del pa\u00eds.<\/strong> Para m\u00e1s informaci\u00f3n, visite <a href=\"http:\/\/www.sap.com\/\">www.sap.com<\/a>, nuestra sala de prensa, <a href=\"http:\/\/news.sap.com\/latinamerica\">http:\/\/news.sap.com\/latinamerica<\/a>, o s\u00edganos en Twitter <a href=\"https:\/\/twitter.com\/sapnoticiasmx\">@SAPNoticiasMX<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo con IDC, para 2021 el mercado de TI crecer\u00e1 6.6% como resultado del impacto que ha tenido para hacer frente a la contingencia&#8230;<\/p>\n","protected":false},"author":136,"featured_media":120923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5600427,24297],"tags":[269980,4645354],"series":[],"region":[],"sapn-display":[52078,52079],"sapn-type":[52105],"class_list":["post-120920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planificacion-de-recursos-empresariales","category-tecnologia","tag-sap-s4hana","tag-tendencias-digitales","sapn-display-homepage-hero","sapn-display-top-stories","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Disrupci\u00f3n tecnol\u00f3gica, factor com\u00fan en los negocios para hacer frente a los retos de la pandemia - 51风流News Center 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