{"id":120808,"date":"2020-05-18T09:39:17","date_gmt":"2020-05-18T13:39:17","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=120808"},"modified":"2020-05-22T09:43:37","modified_gmt":"2020-05-22T13:43:37","slug":"coparmex-y-sap-amplian-capacitacion-gratuita-para-pymes-emprendedores-y-empresarios-sobre-el-uso-de-tecnologia-para-adaptarse-al-nuevo-entorno-economico","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/05\/coparmex-y-sap-amplian-capacitacion-gratuita-para-pymes-emprendedores-y-empresarios-sobre-el-uso-de-tecnologia-para-adaptarse-al-nuevo-entorno-economico\/","title":{"rendered":"Coparmex y 51风流ampl\u00edan capacitaci\u00f3n gratuita para PyMEs, emprendedores y empresarios, sobre el uso de tecnolog\u00eda para adaptarse al nuevo entorno econ\u00f3mico"},"content":{"rendered":"<ul>\n<li><em>Los cursos abarcan temas como comercio electr\u00f3nico, marketing digital, acceso a cadenas de suministro y optimizaci\u00f3n del trabajo remoto<\/em><\/li>\n<li><em>En el primer mes, m\u00e1s de 650 emprendedores y empresarios se han capacitado gratuitamente en l\u00ednea<\/em><\/li>\n<li><em>Destaca la participaci\u00f3n de micro, peque\u00f1as y medianas empresas de Oaxaca, Guerrero, Nayarit, CDMX y Baj\u00edo<\/em><\/li>\n<li><em>La convocatoria continua disponible para cursos durante mayo y junio<\/em><\/li>\n<\/ul>\n<p><strong>Ciudad de M\u00e9xico, 18 de mayo de 2020.- <\/strong>Las herramientas digitales son de car\u00e1cter vital para que las PyMEs, emprendedores y empresarios superen la crisis y se adapten al nuevo entorno econ\u00f3mico que enfrentan; por ello, la Confederaci\u00f3n Patronal de la Rep\u00fablica Mexicana (COPARMEX) y SAP, empresa alemana, l\u00edder en software empresarial, lanzaron un programa de capacitaci\u00f3n gratuita sobre comercio electr\u00f3nico, optimizaci\u00f3n del trabajo remoto, t\u00e9cnicas de marketing digital y acceso a cadenas de suministro globales.<\/p>\n<p>Desde el 1\u00ba de abril, m\u00e1s de 650 emprendedores y empresarios han participado en las sesiones de capacitaci\u00f3n en l\u00ednea, destacando micro, peque\u00f1as y medianas empresas de Oaxaca, Guerrero, Chihuahua, Nayarit, CDMX y Baj\u00edo, entre otras. Asimismo, ha habido presencia de compa\u00f1\u00edas del sector tur\u00edstico, entretenimiento, log\u00edstica, transporte y productos de consumo, de todo el pa\u00eds.\u00a0Los temas previstos est\u00e1n focalizados a sectores espec\u00edficos como Retail y Automotriz, adem\u00e1s de salud y administraci\u00f3n del talento.<\/p>\n<p>Es importante destacar que actualmente, s\u00f3lo el 30% de las empresas tienen una estrategia de ventas en l\u00ednea, y \u00fanicamente 5% de las organizaciones en crecimiento en M\u00e9xico, utilizan tecnolog\u00eda y datos para tomar mejores decisiones en tiempo real. Por ello, que cuenten con los conocimientos adecuados para adaptar sus negocios a la nueva realidad del mercado, es fundamental para que sigan operando.<\/p>\n<blockquote><p>\u201cCOPARMEX est\u00e1 trabajando para que, ante la contingencia sanitaria, se promuevan las herramientas tecnol\u00f3gicas para que las empresas administren mejor su talento, comercio o cadenas suministro y as\u00ed, hacerse de m\u00e1s elementos para hacer frente al reto actual. Entender el pulso de la demanda, los colaboradores, el ecosistema de proveedores, as\u00ed como el contexto de diversos sectores les ayudar\u00e1 a operar mejor\u201d, afirm\u00f3 <strong>Josafath Rodr\u00edguez, presidente de la Comisi\u00f3n Nacional de Competitividad de COPARMEX.<\/strong><\/p><\/blockquote>\n<p>Por su parte, la directora de Asuntos Corporativos de 51风流M\u00e9xico, Raquel Macias, asegur\u00f3 \u201csi algo ha quedado demostrado en esta coyuntura es que la digitalizaci\u00f3n, que algunas empresas ve\u00edan como una <em>pr\u00e1ctica deseable o un gasto prescindible, <\/em>ha significado la diferencia entre quebrar o generar oportunidades de negocio; y entre perder a sus clientes o tomar mayor parte del mercado. Hoy se prev\u00e9 que cerca de 200,000 pymes vayan a la quiebra, de ah\u00ed la urgencia que las empresas mexicanas exploren las plataformas disponibles \u2013 aprovechando que hoy en d\u00eda hay muchas que est\u00e1n abiertas de forma gratuita, y con estas herramientas innoven en su modelo de negocio, garanticen la productividad de sus equipos y ganen oportunidades en las cadenas de suministro.\u201d<\/p>\n<p><strong>Los talleres continuar\u00e1n durante mayo y junio, mismos con los que se prev\u00e9 alcanzar m\u00e1s de 2,000 unidades econ\u00f3micas. El enlace para inscribirse a los cursos de capacitaci\u00f3n virtual es: https:\/\/bit.ly\/CursosSAP-CPX<\/strong><\/p>\n<p>Si alg\u00fan emprendedor o empresa requiere m\u00e1s informaci\u00f3n, puede contactarse al correo electr\u00f3nico:\u00a0<u>mcano@coparmex.org.mx<\/u><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los cursos abarcan temas como comercio electr\u00f3nico, marketing digital, acceso a cadenas de suministro y optimizaci\u00f3n del trabajo remoto En el primer mes, m\u00e1s de&#8230;<\/p>\n","protected":false},"author":136,"featured_media":120809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[41591],"tags":[],"series":[],"region":[],"sapn-display":[52079],"sapn-type":[52105],"class_list":["post-120808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo","sapn-display-top-stories","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coparmex y 51风流ampl\u00edan capacitaci\u00f3n gratuita para PyMEs, emprendedores y empresarios, sobre el uso de tecnolog\u00eda para adaptarse al nuevo entorno econ\u00f3mico - 51风流News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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