{"id":2704,"date":"2022-07-27T01:11:34","date_gmt":"2022-07-27T01:11:34","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=2704"},"modified":"2026-06-12T01:09:35","modified_gmt":"2026-06-12T01:09:35","slug":"%eb%a9%8b%ec%a7%84-%ec%9d%b4%ec%95%bc%ea%b8%b0-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%95%98%eb%8a%94-%ea%b1%b8%ea%b9%8c","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2022\/07\/%eb%a9%8b%ec%a7%84-%ec%9d%b4%ec%95%bc%ea%b8%b0-%ec%96%b4%eb%96%bb%ea%b2%8c-%ed%95%98%eb%8a%94-%ea%b1%b8%ea%b9%8c\/","title":{"rendered":"\uba4b\uc9c4 \uc774\uc57c\uae30, \uc5b4\ub5bb\uac8c \ud558\ub294 \uac78\uae4c?"},"content":{"rendered":"<hr \/>\n<p style=\"padding-left: 40px\">\uc138\uc2a4 \uace0\ub518(Seth Godin)\uc758 \ube14\ub85c\uadf8\uc5d0 \uc62c\ub9b0 \uc61b\uae00\uc774 \ubb38\ub4dd \uc640\ub2ff\uc544\uc11c \uc62e\uaca8 \ubd24\uc2b5\ub2c8\ub2e4. \uba4b\uc9c4 \uc774\uc57c\uae30\ub294 \uc5b4\ub5a4 \uc810\uc774 \ud2b9\ubcc4\ud55c\uc9c0, \uc5b4\ub5bb\uac8c \uc774\uc57c\uae30 \ud574\uc57c \ub4e3\ub294 \uc774\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uace0 \uc6b0\ub9ac\uc758 \uc774\uc57c\uae30\uc5d0 \uadc0 \uae30\uc6b8\uc774\uac8c \ud558\ub294\uc9c0, \uc6b0\ub9ac \uc2dc\ub300\uc758 <a title=\"\ub9c8\ucf00\ud305\" href=\"https:\/\/news.sap.com\/korea\/tags\/%eb%a7%88%ec%bc%80%ed%8c%85\/\" rel=\"noopener\">\ub9c8\ucf00\ud305<\/a> \uba58\ud1a0\ub85c\ubd80\ud130 \uc9c1\uc811 \ub4e4\uc5b4\ubcf4\uc2dc\uc8e0.<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2705\" src=\"https:\/\/news.sap.com\/korea\/files\/2022\/07\/27\/seths-blog-300x110.png\" alt=\"\uc138\uc2a4 \uace0\ub518(Seth Godin)\uc758 \ube14\ub85c\uadf8 \ub85c\uace0\" width=\"600\" height=\"219\" srcset=\"https:\/\/news.sap.com\/korea\/files\/2022\/07\/27\/seths-blog-300x110.png 300w, https:\/\/news.sap.com\/korea\/files\/2022\/07\/27\/seths-blog.png 586w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<div class=\"panel\">\n<p style=\"text-align: left\"><strong>\uba4b\uc9c4 \uc774\uc57c\uae30\uac00 \uc131\uacf5\ud558\ub294 \uc774\uc720\ub294 \ub300\uaddc\ubaa8 \uccad\uc911 \ud639\uc740 \uc911\uc694\ud55c \uccad\uc911\uc758 \uc0c1\uc0c1\uc744 \uc0ac\ub85c\uc7a1\uae30 \ub54c\ubb38<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<p>\uba4b\uc9c4 \uc774\uc57c\uae30\ub294 <strong>\uc9c4\uc2e4\ud569\ub2c8\ub2e4.<\/strong> \uaf2d \uc0ac\uc2e4\uc774\ub77c\uc11c\uac00 \uc544\ub2c8\ub77c \uc77c\uad00\ub418\uace0 \uc9c4\uc815\uc131\uc774 \uc788\uae30 \ub54c\ubb38\uc774\uc8e0. \uc18c\ube44\uc790\ub294 \uadf8\ub0e5 \ub07c\uc6cc \ub9de\ucd98 \uc774\uc57c\uae30\ub85c \ube60\uc838\ub098\uac00\ub824\ub294 \ub9c8\ucf00\ud130\uc758 \uc77c\uad00\ub418\uc9c0 \uc54a\uc740 \ubaa8\uc2b5\uc744 \ubc14\ub85c \uc54c\uc544\ucc28\ub9bd\ub2c8\ub2e4.<\/p>\n<p>\uba4b\uc9c4 \uc774\uc57c\uae30\ub294 <strong>\uc57d\uc18d\ud569\ub2c8\ub2e4.<\/strong> \uc7ac\ubbf8\ub098 \uc548\uc804, \uc9c0\ub984\uae38\uc744 \uc57d\uc18d\ud558\uc8e0. \uc57d\uc18d\uc740 \uc544\uc8fc \ub300\ub2f4\ud574\uc57c \ud569\ub2c8\ub2e4. \ud2b9\ubcc4\ud558\uc9c0 \uc54a\ub2e4\uba74 \ub4e4\uc744 \uac00\uce58\uac00 \uc5c6\uac70\ub4e0\uc694.<\/p>\n<p>\uba4b\uc9c4 \uc774\uc57c\uae30\ub294 <strong>\uc2e0\ub8b0\ub97c \uc5bb\uc2b5\ub2c8\ub2e4.<\/strong> \uc2e0\ub8b0\uc57c\ub9d0\ub85c \uac00\uc7a5 \ud76c\uc18c\ud55c \uc790\uc6d0\uc774\uc8e0. \uc544\ubb34\ub3c4 \ub0a8\uc744 \ubbff\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uae38\ubaa8\ud241\uc774 \uc220\uc9d1\uc5d0\uc11c \ubcf4\ub4dc\uce74\ub97c \uc8fc\ubb38\ud558\ub294 \uc544\ub984\ub2e4\uc6b4 \uc5ec\uc778\uc744 \ubbff\uc9c0 \uc54a\uc8e0(\ubcf4\ub4dc\uce74 \ud68c\uc0ac\uc5d0\uc11c \ub3c8\uc744 \ubc1b\uace0 \uc788\uac70\ub4e0\uc694).<\/p>\n<div class=\"panel\">\n<h3><a title=\"\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc131\uacf5\uc744 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-7%ea%b0%80%ec%a7%80-%ec%9b%90%ec%b9%99\/\" rel=\"noopener\">\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc131\uacf5\uc744 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59<\/a> | <a title=\"\ud2b9\uc9d1 \uae30\uc0ac\" href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p>\uc5b4\ub9b0 \uc2dc\uc808 \uc774\uc57c\uae30\ub97c \uc88b\uc544\ud558\ub358 \uc6b0\ub9ac\ub294 \uc5b4\ub978\uc774 \ub418\uc5b4\uc11c\ub3c4 \uc774\uc57c\uae30\uc5d0 \ub300\ud55c \uac08\ub9dd\uc774 \uc5ec\uc804\ud569\ub2c8\ub2e4. \ud504\ub808\uc820\ud14c\uc774\uc158\uacfc \ube44\uc988\ub2c8\uc2a4 \ud68c\uc758\uc5d0\uc11c \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc73c\ub85c \uc131\uacf5\ud558\uae30 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59\uc744 \uc2a4\ud0e0\ud3ec\ub4dc \uacbd\uc601\ub300\ud559\uc6d0 \uc81c\uc774\ub514 \uc288\ub78c(JD Schramm) \uad50\uc218\uac00 \uc54c\ub824 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n<\/div>\n<p>\uad11\uace0\uc5d0 \ub098\uc624\ub294 \ub300\ubcc0\uc778\ub3c4 \ubbff\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4(\ubbf8\uad6d\uc5d0\uc11c \ud5e4\uc5b4\uc2a4\ud504\ub808\uc774 \uad11\uace0\ub97c \ud588\ub358 \uc601\uad6d \ubc30\uc6b0 \ub8f0\ub77c \ub80c\uc2a4\uce74\uac00 \uc815\ud655\ud788 \ub204\uad6c\uc8e0?). \ub610 \ud655\uc2e4\ud788 \uc81c\uc57d\ud68c\uc0ac\ub294 \uc548\ubbff\uc8e0(\uc18c\uc5fc \uc9c4\ud1b5\uc81c Vioxx \uba39\uace0 \uc8fd\uc744 \uc218\ub3c4 \uc788\uac70\ub4e0\uc694). \uadf8\ub7ec\ub2e4 \ubcf4\ub2c8 \uadf8 \uc5b4\ub290 \ub9c8\ucf00\ud130\ub3c4 \uc774\uc57c\uae30\ud558\ub294 \ub370 \uc131\uacf5\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uba3c\uc800 \uc774\uc57c\uae30\ub97c \ud558\uae30 \uc704\ud55c \uc2e0\ub8b0\ub97c \uc5bb\uc5b4\uc57c\ub9cc \uac00\ub2a5\ud558\uc8e0.<\/p>\n<div class=\"panel\">\n<p style=\"text-align: left\">\uba4b\uc9c4 \uc774\uc57c\uae30\ub294 <strong>\ubbf8\ubb18\ud569\ub2c8\ub2e4.<\/strong> \ub180\ub78d\uac8c\ub3c4 \ub9c8\ucf00\ud130\uac00 \uc138\uc138\ud558\uac8c \uc870\ubaa9\uc870\ubaa9 \ub298\uc5b4\ub193\uc9c0 \uc54a\uc744\uc218\ub85d \uc774\uc57c\uae30\ub294 \ub354 \uac15\ub825\ud574\uc9d1\ub2c8\ub2e4. \uc7ac\ub2a5\uc788\ub294 \ub9c8\ucf00\ud130\ub77c\uba74 \uc0ac\ub78c\ub4e4\ub85c \ud558\uc5ec\uae08 \uc2a4\uc2a4\ub85c \uacb0\ub860\uc744 \ub0b4\ub9ac\ub3c4\ub85d \ud558\ub294 \uac8c \uacb0\ub860\uc744 \uc9c1\uc811 \ub4e4\ub824\uc8fc\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ud6a8\uacfc\uc801\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \uc774\ud574\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<p><em>(\uc5ed\uc8fc: \uadf8 \uad11\uace0 \uae30\uc5b5 \ub098\uc138\uc694? \ubc30\uc6b0 \ub958\uc2b9\ub8e1\uc528\uac00 \ub098\uc640\uc11c \u201c\uc6b0\ub9ac\uac00 \uc5b4\ub5a4 \ubbfc\uc871\uc785\ub2c8\uae4c?\u201d\ud558\uace0 \ub05d\ub098\ub294 \ubc14\ub85c \uadf8 \uad11\uace0. \uc2dc\uccad\uc790\uac00 \uba38\ub9bf\uc18d\uc73c\ub85c \ub2f5\uc744 \ud558\ub3c4\ub85d \ub9cc\ub4e4\uc8e0.)<\/em><\/p>\n<p>\uba4b\uc9c4 \uc774\uc57c\uae30\ub294 <strong>\ube68\ub9ac \uc9c4\ud589\ub429\ub2c8\ub2e4.<\/strong> \uccab\uc778\uc0c1\uc774 \uc6b0\ub9ac\uac00 \uc0dd\uac01\ud558\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \uac15\ub825\ud558\uc8e0.<\/p>\n<p>\uba4b\uc9c4 \uc774\uc57c\uae30\ub294 8\ud398\uc774\uc9c0 \uc9dc\ub9ac \uceec\ub7ec \ube0c\ub85c\uc154\ub098 \ub300\uba74 \ubbf8\ud305\uc774 \ud56d\uc0c1 \ud544\uc694\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uccad\uc911\uc740 \ub4e4\uc744 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uac70\ub098 \uc548\ub418\uc5b4 \uc788\uac70\ub098 \ub458 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n<p>\uba4b\uc9c4 \uc774\uc57c\uae30\ub294 <strong>\ub17c\ub9ac\uc5d0 \ud638\uc18c\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/strong> \uac10\uac01\uc5d0 \ud638\uc18c\ud558\uc8e0. \ud398\ub85c\ubaac\uc740 \ubbf8\uc2e0\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc0b4\uc9dd \uc2a4\uce58\ub294 \ub0c4\uc0c8\ub9cc\uc73c\ub85c \uc0c1\ub300\ubc29\uc744 \uc88b\uc544\ud560\uc9c0 \ub9d0\uc9c0\ub97c \uacb0\uc815\ud558\uc8e0.<\/p>\n<p>\uba4b\uc9c4 \uc774\uc57c\uae30\ub294 <strong>\ubaa8\ub450\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uacbd\uc6b0\uac00 \ub4dc\ubb3c\uc8e0.<\/strong> \ubcf4\ud1b5 \uc0ac\ub78c\uc740 \uc5ec\ub7ec\ubd84\uc744 \uc27d\uac8c \ubb34\uc2dc\ud569\ub2c8\ub2e4. \ubcf4\ud1b5 \uc0ac\ub78c\uc740 \ub108\ubb34\ub098 \ub2e4\uc591\ud55c \uc778\uc0dd\uad00\uc774 \uc788\uace0 \ub300\uccb4\ub85c \ub9cc\uc871\ud55c \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \ubaa8\ub450\uc5d0\uac8c \ud638\uc18c\ud558\uae30 \uc704\ud574 \uc774\uc57c\uae30\uc5d0 \ubb3c\uc744 \ud0c0\uc11c \ubb3d\uac8c \ub9cc\ub4e4\uba74 \uc544\ubb34\uc5d0\uac8c\ub3c4 \ud638\uc18c\ub825\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc774\uc57c\uae30\ub294 \uc544\uc8fc \uc18c\uc218\uc758 \uccad\uc911\uc758 \uc138\uacc4\uad00\uc5d0 \ubd80\ud569\ud569\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uadf8 \uc18c\uc218\uac00 \uc774\uc57c\uae30\ub97c \ud37c\ud2b8\ub9ac\uc8e0.<\/p>\n<div class=\"panel\">\n<p style=\"text-align: left\">\uba4b\uc9c4 \uc774\uc57c\uae30\ub294 <strong>\ubaa8\uc21c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/strong> \uc5ec\ub7ec\ubd84\uc758 \ub808\uc2a4\ud1a0\ub791\uc774 \uc704\uce58\ub294 \uc88b\uc740\ub370 \uba54\ub274\ub97c \uc798\ubabb \uace8\ub790\ub2e4\uba74 \uc0ac\uc5c5\uc744 \uc811\uc5b4\uc57c\uc8e0. \uc544\ud2b8 \uac24\ub7ec\ub9ac\uac00 \uc720\ub9dd \uc791\uac00\uc758 \uc791\ud488\uc744 \uc804\uc2dc\ud558\ub294\ub370 \uc9c1\uc6d0\uc740 \uc911\uace0\ucc28 \uc601\uc5c5\ud558\ub2e4 \ucad3\uaca8\ub09c \uc0ac\ub78c\ub4e4\uc774\ub77c\uba74 \ub9dd\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ud604\uba85\ud574\uc11c \uc55e\ub4a4\uac00 \uc548\ub9de\ub294 \uc595\uc740 \uc18d\uc784\uc218\ub97c \uac04\ud30c\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<p>\ubb34\uc5c7\ubcf4\ub2e4 \uba4b\uc9c4 \uc774\uc57c\uae30\ub294 <strong>\uc6b0\ub9ac\uc758 \uc138\uacc4\uad00\uc5d0 \ubd80\ud569\ud569\ub2c8\ub2e4.<\/strong> \ucd5c\uace0\uc758 \uc774\uc57c\uae30\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uac78 \uac00\ub974\uce58\ub824 \ub4e4\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub300\uc2e0\uc5d0 \ucd5c\uace0\uc758 \uc774\uc57c\uae30\ub294 \uccad\uc911\uc774 \uc774\ubbf8 \ubbff\uace0 \uc788\ub294 \ub0b4\uc6a9\uacfc \uc77c\uce58\ud558\uc8e0. \uadf8\ub798\uc11c \uccad\uc911\uc758 \uc77c\uc6d0\uc740 \ud604\uba85\ud558\ub2e4\uace0 \ub290\ub07c\uace0 \uc560\ucd08\uc5d0 \uc790\uc2e0\uc774 \uc633\uc558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778 \ubc1b\uace0 \uc548\uc2ec\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc6d0\ubb38: <a href=\"https:\/\/seths.blog\/2006\/04\/ode_how_to_tell\/\" target=\"_blank\" rel=\"noopener\">Ode: How to tell a great story<\/a>, Seth\u2019s Blog<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\uc138\uc2a4 \uace0\ub518(Seth Godin)\uc758 \ube14\ub85c\uadf8\uc5d0 \uc62c\ub9b0 \uc61b\uae00\uc774 \ubb38\ub4dd \uc640\ub2ff\uc544\uc11c \uc62e\uaca8 \ubd24\uc2b5\ub2c8\ub2e4. \uba4b\uc9c4 \uc774\uc57c\uae30\ub294 \uc5b4\ub5a4 \uc810\uc774 \ud2b9\ubcc4\ud55c\uc9c0, \uc5b4\ub5bb\uac8c \uc774\uc57c\uae30 \ud574\uc57c \ub4e3\ub294 \uc774\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uace0 \uc6b0\ub9ac\uc758 \uc774\uc57c\uae30\uc5d0 \uadc0&#8230;<\/p>\n","protected":false},"author":931,"featured_media":2706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5562298,5563001,4596991],"tags":[5564516,5562942,5564750,5563038,5563039,5563040,5563041,5563042,5562945,5563043,5563044,5563045],"sapn-display":[4596681,5564732,5564734],"sapn-type":[5564737],"class_list":["post-2704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning","category-solution","category-sme","tag-seth-godin","tag-5562942","tag-marketing","tag-5563038","tag-5563039","tag-5563040","tag-5563041","tag-5563042","tag-5562945","tag-5563043","tag-5563044","tag-5563045","sapn-display-topic-hero","sapn-display-feature-spotlight","sapn-display-feature-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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