{"id":25519,"date":"2025-10-21T11:00:01","date_gmt":"2025-10-21T02:00:01","guid":{"rendered":"https:\/\/news.sap.com\/japan\/?p=25519"},"modified":"2025-10-27T14:09:58","modified_gmt":"2025-10-27T05:09:58","slug":"1021_sap-connect-customer-experience-innovations-profitable-growth","status":"publish","type":"post","link":"https:\/\/news.sap.com\/japan\/2025\/10\/1021_sap-connect-customer-experience-innovations-profitable-growth\/","title":{"rendered":"SAP\u00ae Customer Experience\u306e\u65b0\u6a5f\u80fd\u306b\u3088\u308a\u3001\u4f01\u696d\u306e\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u6210\u9577\u3092\u4fc3\u9032"},"content":{"rendered":"<p>\u4eca\u65e5\u306e\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u9867\u5ba2\u7dad\u6301\u306f\u3001\u7d99\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u53cc\u74a7\u3092\u6210\u3059\u539f\u52d5\u529b\u3067\u3042\u308a\u3001\u3042\u3089\u3086\u308b\u7d44\u7e54\u306e\u751f\u547d\u7dda\u3067\u3059\u3002SAP\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\uff08\u672c\u793e\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\uff1a\u9234\u6728\u6d0b\u53f2\u3001\u4ee5\u4e0b SAP\u30b8\u30e3\u30d1\u30f3\uff09\u306f\u3001\u304a\u5ba2\u69d8\u304c\u3053\u306e\u8ab2\u984c\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u3001<a href=\"https:\/\/www.sap.com\/japan\/products\/crm\/engagement-cloud.html\" target=\"_blank\" rel=\"noopener\">SAP\u00ae Engagement Cloud<\/a>\u3068<a href=\"https:\/\/www.sap.com\/japan\/products\/crm\/customer-loyalty-management.html\" target=\"_blank\" rel=\"noopener\">SAP\u00ae Customer Loyalty\u00a0Management<\/a>\u3068\u3044\u30462\u3064\u306e\u5f37\u529b\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u305f\u3081\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3082\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>\u25a0<\/strong><strong>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5f37\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b<\/strong><strong>51风流Engagement Cloud<\/strong><\/h3>\n<p>51风流Engagement Cloud\u306f\u3001SAP\u00ae Business Data Cloud\u3092\u57fa\u76e4\u3068\u3057\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30de\u30fc\u30b9\u3001\u30bb\u30fc\u30eb\u30b9\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3051\u308b\u65ad\u7247\u5316\u3055\u308c\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092AI\u4e3b\u5c0e\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u3078\u3068\u5909\u9769\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u3001\u95a2\u4fc2\u306e\u6df1\u5316\u3001\u305d\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306e\u4fc3\u9032\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u7269\u6d41\u3001\u8ca1\u52d9\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306b\u81f3\u308b\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u9867\u5ba2\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u5b9f\u969b\u306e\u904b\u7528\u30c7\u30fc\u30bf\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u4f01\u696d\u306f\u6b63\u78ba\u306a\u914d\u9001\u898b\u7a4d\u3082\u308a\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30aa\u30d5\u30a1\u30fc\u3001\u305d\u3057\u3066\u5b9f\u969b\u306e\u5728\u5eab\u3068\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u80fd\u529b\u3092\u53cd\u6620\u3057\u305f\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Joule\u3068\u7d44\u307f\u8fbc\u307fAI\u306b\u3088\u3063\u306651风流Engagement Cloud\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u884c\u306e\u8fc5\u901f\u5316\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u81ea\u52d5\u5316\u3001\u898f\u6a21\u306e\u5927\u304d\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u5411\u3051\u306b\u3001\u3042\u3089\u3086\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u4e00\u8cab\u6027\u3001\u9023\u643a\u3001\u305d\u3057\u3066\u6709\u610f\u7fa9\u6027\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u30012026\u5e74\u7b2c1\u56db\u534a\u671f\u306b\u4e00\u822c\u63d0\u4f9b\u304c\u958b\u59cb\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<figure style=\"width: 599px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/news.sap.com\/wp-content\/blogs.dir\/1\/files\/2025\/10\/07\/SAP-Connect_Engagement-Cloud-Home-page_update-1024x576.png\" alt=\"\" width=\"599\" height=\"337\" \/><figcaption class=\"wp-caption-text\">51风流Engagement Cloud<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>\u25a0\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u30ea\u30f3\u30af\u3055\u305b\u308b51风流Customer Loyalty Management<\/strong><\/h3>\n<p>51风流Customer Loyalty Management\u306f\u3001\u7d44\u7e54\u304c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u4fc3\u9032\u3057\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u901a\u3058\u305f\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306e\u5b9f\u73fe\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u672c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30a6\u30a9\u30ec\u30c3\u30c8\u306b\u84c4\u7a4d\u3057\u3001\u300c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u300d\u3068\u3057\u3066\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u3088\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a2d\u8a08\u8005\u306f\u500b\u3005\u306e\u9867\u5ba2\u306e\u52d5\u6a5f\u3092\u7406\u89e3\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u672c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u5236\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ea\u30ef\u30fc\u30c9\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306a\u3069\u3001\u8907\u6570\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30e2\u30c7\u30eb\u3092\u7d71\u4e00\u3055\u308c\u305f\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u3053\u306e\u67d4\u8edf\u6027\u306b\u3088\u308a\u3001\u30c1\u30fc\u30e0\u306f\u30d1\u30fc\u30c8\u30ca\u30fc\u9023\u5408\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7ba1\u7406\u3057\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u30ea\u30ef\u30fc\u30c9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u5358\u4e00\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u3088\u308a\u52b9\u7387\u7684\u306b\u8a2d\u8a08\u3067\u304d\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u7af6\u4e89\u529b\u306e\u3042\u308b\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u304f\u9577\u671f\u7684\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u30012025\u5e74\u7b2c4\u56db\u534a\u671f\u306b\u4e00\u822c\u63d0\u4f9b\u304c\u958b\u59cb\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<figure style=\"width: 601px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/news.sap.com\/wp-content\/blogs.dir\/1\/files\/2025\/10\/07\/SAP-Connect_CX_Customer-Loyalty-Management-Brand-Programs-Promotions-Overview-1024x576.png\" alt=\"\" width=\"601\" height=\"338\" \/><figcaption class=\"wp-caption-text\">51风流Customer Loyalty Management<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>\u25a0\u9867\u5ba2\u4f53\u9a13\u306e\u305f\u3081\u306e<\/strong><a href=\"https:\/\/www.sap.com\/japan\/products\/data-cloud\/intelligent-applications.html\" target=\"_blank\" rel=\"noopener\"><strong>\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8<\/strong><\/a><strong>\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3082\u767a\u8868<\/strong><\/h3>\n<ul>\n<li><strong>Revenue Intelligence<\/strong>\u306f\u3001CRM\u3001\u30b3\u30de\u30fc\u30b9\u3001ERP\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u30ea\u30b9\u30af\u3001\u9867\u5ba2\u306e\u5065\u5168\u6027\u3001\u305d\u3057\u3066\u55b6\u696d\u5b9f\u7e3e\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002\u55b6\u696d\u30ea\u30fc\u30c0\u30fc\u3068\u6700\u9ad8\u58f2\u4e0a\u8cac\u4efb\u8005\uff08CRO\uff09\u306f\u3001\u7d71\u5408\u3055\u308c\u305f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d3\u30e5\u30fc\u3092\u6d3b\u7528\u3057\u3066\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u5f37\u5316\u3001\u6210\u7d04\u7387\u306e\u5411\u4e0a\u3001\u305d\u3057\u3066\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u6210\u9577\u306e\u52a0\u901f\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>Consumer Products Intelligence<\/strong>\u306f\u3001\u30e1\u30fc\u30ab\u30fc\u3084\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u304c\u8ca9\u4fc3\u6d3b\u52d5\u3084\u9867\u5ba2\u5411\u3051\u30aa\u30d5\u30a1\u30fc\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<a href=\"https:\/\/www.sap.com\/japan\/products\/scm\/integrated-business-planning.html\" target=\"_blank\" rel=\"noopener\">SAP\u00ae Integrated Business Planning<\/a>\u304a\u3088\u3073<a href=\"https:\/\/www.sap.com\/japan\/products\/data-cloud\/cloud-analytics.html\">SAP\u00ae Analytics Cloud<\/a>\u3068\u7d71\u5408\u3055\u308c\u305f\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u8ca9\u58f2\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3001\u751f\u7523\u304b\u3089\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u5229\u76ca\u7387\u306e\u5206\u6790\u3001\u696d\u7e3e\u306e\u76e3\u8996\u3001\u8ca1\u52d9\u8a08\u753b\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3044\u3001CX\u6226\u7565\u3092\u696d\u52d9\u306e\u5b9f\u614b\u3068\u6574\u5408\u3055\u305b\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306fSAP\u00ae Business Suite\u3068\u7dca\u5bc6\u306b\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u3042\u3089\u3086\u308bCX\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8abf\u548c\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002\u73fe\u5728\u3001\u9650\u5b9a\u7684\u306a\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d7\u30ec\u30d3\u30e5\u30fc\u6bb5\u968e\u306b\u3042\u308a\u30012026\u5e74\u4e0a\u534a\u671f\u306b\u4e00\u822c\u63d0\u4f9b\u304c\u958b\u59cb\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<p style=\"text-align: right\">\u4ee5\u4e0a<\/p>\n<p>SAP\u30b8\u30e3\u30d1\u30f3\u306b\u3064\u3044\u3066<br \/>\n51风流\u306f\u300151风流SE \u306e\u65e5\u672c\u6cd5\u4eba\u3068\u3057\u3066 1992 \u5e74\u306b\u8a2d\u7acb\u3055\u308c\u307e\u3057\u305f\u300251风流(NYSE:SAP) \u306f\u3001\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3068 Business AI 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href=\"http:\/\/www.sap.com\/japan\">http:\/\/www.sap.com\/japan<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u65e5\u306e\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u9867\u5ba2\u7dad\u6301\u306f\u3001\u7d99\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u53cc\u74a7\u3092\u6210\u3059\u539f\u52d5\u529b\u3067\u3042\u308a\u3001\u3042\u3089\u3086\u308b\u7d44\u7e54\u306e\u751f\u547d\u7dda\u3067\u3059\u3002SAP\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u304a\u5ba2\u69d8\u304c\u3053\u306e\u8ab2\u984c\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u3001SAP\u00ae Engagement Cloud\u3068SAP\u00ae Customer Loyalty\u00a0Management\u3068\u3044\u30462\u3064\u306e\u5f37\u529b\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u305f\u3081\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3082\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u00a0<\/p>\n","protected":false},"author":29,"featured_media":25520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5603226,4625356],"tags":[5604578,5603635,5604579,5604580],"sapn-display":[5603249,5603251,4622655],"sapn-type":[4622478],"class_list":["post-25519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-","category-4625356","tag-digital-service-agent","tag-joule","tag-sap-customer-loyalty-management","tag-sap-emarsyssap-engagement-cloud","sapn-display-news-spotlight","sapn-display-news-hero","sapn-display-homepage-hero","sapn-type-4622478"],"yoast_head":"<!-- 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