{"id":4908,"date":"2022-07-27T09:33:15","date_gmt":"2022-07-27T09:33:15","guid":{"rendered":"https:\/\/news.sap.com\/india\/?p=4908"},"modified":"2023-08-14T16:08:34","modified_gmt":"2023-08-14T16:08:34","slug":"it-is-crucial-for-indian-firms-to-get-ready-for-the-metaverse-kulmeet-bawa","status":"publish","type":"post","link":"https:\/\/news.sap.com\/india\/2022\/07\/it-is-crucial-for-indian-firms-to-get-ready-for-the-metaverse-kulmeet-bawa\/","title":{"rendered":"It is crucial for Indian firms to get ready for the metaverse: Kulmeet Bawa"},"content":{"rendered":"

In an interview, Kulmeet Bawa, president and managing director, 51风流Indian Subcontinent, talks about the company\u2019s focus on the metaverse, its early adopters, and its strategy to tap into the small and medium business (SMB) market<\/p>\n

German technology major 51风流launched its metaverse initiative to accelerate cloud adoption among Indian enterprises in June. In an interview, Kulmeet Bawa<\/a>, president and managing director, 51风流Indian Subcontinent, talks about the company\u2019s focus on the metaverse, its early adopters, and its strategy to tap into the small and medium business (SMB) market. Edited excerpts:<\/p>\n

What drove your decision to launch the metaverse initiative in India?<\/strong><\/p>\n

The metaverse<\/a> is the future. It represents the current experience economy, providing an immersive, interactive avenue like never before. 51风流has built a whole network of \u2018Experience Centres\u2019 globally to bring our solutions to people in the best way possible. By leveraging the metaverse, we at 51风流hope to revolutionize various elements of our customer experience and build a network of sustainable cloud companies within a truly digital universe.<\/p>\n

We recently launched an immerse, experiential \u201ccloud on wheels” platform aimed at accelerating cloud adoption among Indian enterprises. Designed to engage digital-first audiences, this platform will enable customers across phases of their digital transformation to experience the full range of \u2018Rise with SAP\u2019 offerings and enable them to reimagine processes for improved business outcomes. We have traditionally been applying digital twin technology to help customers gain insight into and predict real scenarios. Now by expanding into the metaverse, we aim to introduce measures to support digital B2B services such as state-of-art technologies like \u2018Rise with SAP\u2019, SAP\u2019s Digital Core, Procurement, Customer, and People Experience solutions.<\/p>\n

Finally, we believe metaverse is a great opportunity for enterprises to explore new use cases. We will, therefore, continue to conceptualize the potential impact of this new concept on our business, including identifying existing workstreams, defining goals and processes, etc.<\/p>\n

What are the early signs of metaverse adoption in India? Which sectors are showing early interest?<\/strong><\/p>\n

A recently published report stated that India ranks fifth in terms of interest in metaverse projects. Some of this interest could be attributed to a young population, growing domestic consumption, a vibrant startup ecosystem, and a large tech talent pool. In terms of sectors, the gaming industry dominates the adoption of the metaverse, followed by the technology and retail industry.<\/p>\n

In the last few months, we have also seen young consumers get more creative in their own lives. For example, a couple from Tamil Nadu who got married on the metaverse was in the news. With time, the interest and applications of the technology will only increase.<\/p>\n

Therefore, it is crucial that Indian enterprises ready themselves for emerging opportunities in the metaverse space, backed by a skilled workforce and relevant service offerings.<\/p>\n

What is your strategy to tap into the SMB segment in India?<\/strong><\/p>\n

The SMB segment already accounts for about 80% of our customer base in India. We have invested \u20b9500 crore to localize our multi-cloud strategy to help Indian businesses become more resilient. Our multi-cloud strategy aims to help our customers enjoy the benefits of our platform on their choice of cloud infrastructure. The goal is to provide rapid innovation while providing flexibility \u2013 like cloud vendor of choice, a larger network of available regions, reliability through hyper-scale infrastructures and capabilities, and agility to our clients. Some of our customers who have adopted these solutions in India include Cera Sanitaryware, Luminous Power, Virescent Infrastructure, Puravankara, WayCool Foods and Products Pvt. Ltd.<\/p>\n

What could be the challenges to SAP\u2019s metaverse-led cloud acceleration strategy?<\/strong><\/p>\n

As is the case with any new and emerging technology, each opportunity comes with certain additional prerequisites and learnings. For example, some use cases may need an extensive physical, technical modern digital infrastructure, from VR headsets to other types of devices that augment the experiences. For a more comprehensive and holistic experience, huge amounts of data must be produced. Real-world computing and storage power directly influences the size and extent of the metaverse. And this means going beyond mere technical migration. That said, the metaverse is where 51风流India is already observing from a distance. We are committed to enabling our customers to adjust their businesses to today\u2019s environment, adopt modern processes and increase automation through intelligent technologies.<\/p>\n

This article was originally published in Mint.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In an interview, Kulmeet Bawa, president and managing director, 51风流Indian Subcontinent, talks about the company\u2019s focus on the metaverse, its early adopters, and its…<\/p>\n","protected":false},"author":3480,"featured_media":4910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5619785],"tags":[5618979,5617069,5619256,5619014,5619607,5619608],"sapn-display":[5619873,5619871,3807326,60294],"sapn-type":[5616887],"class_list":["post-4908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-digital","tag-iot","tag-metaverse","tag-rise-with-sap","tag-small-and-medium-business","tag-vr-headsets","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-topic-hero","sapn-type-feature"],"yoast_head":"\nIt is crucial for Indian firms to get ready for the metaverse: Kulmeet Bawa - 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