{"id":3744,"date":"2022-02-16T03:42:23","date_gmt":"2022-02-16T03:42:23","guid":{"rendered":"https:\/\/news.sap.com\/india\/?p=3744"},"modified":"2023-08-14T17:21:34","modified_gmt":"2023-08-14T17:21:34","slug":"talent-acquisition-vs-management","status":"publish","type":"post","link":"https:\/\/news.sap.com\/india\/2022\/02\/talent-acquisition-vs-management\/","title":{"rendered":"Talent Acquisition vs Talent Management vs HR"},"content":{"rendered":"<p class=\"\" data-id=\"2\"><span class=\"\">All too often, talent acquisition and talent management are used within the broader context of HR functions. In today\u2019s highly specialized world, talent acquisition or recruiting, and talent management are two distinct functions with unique processes.\u00a0<\/span><\/p>\n<p class=\"\" data-id=\"3\"><span class=\"\">In our guide, we will demystify the distinction between talent acquisition and talent management, and HR\u2019s role in ensuring both recruitment and management of talent is always aligned to company\u2019s growth strategy.\u00a0<\/span><\/p>\n<h2 data-id=\"4\"><strong class=\"\"><span class=\"\">What is Talent Acquisition?<\/span><\/strong><\/h2>\n<p class=\"\" data-id=\"5\"><span class=\"\">Talent acquisition is essentially a systematic process that a company carries out to identify and acquire those skilled employees who meet its professional requirements.\u00a0<\/span><\/p>\n<p class=\"\" data-id=\"6\"><span class=\"\"><span class=\"cst1\"><strong>The stages in talent acquisition<\/strong>:<\/span><\/span><\/p>\n<ul>\n<li class=\"cst1\" data-id=\"7\"><span class=\"cst1\"><span class=\"\" lang=\"EN-US\">Creating\u00a0<strong class=\"\">Awareness<\/strong>\u00a0about Employee Branding value proposition\u00a0<\/span><\/span><\/li>\n<li class=\"cst1\" data-id=\"8\"><span class=\"cst1\"><span class=\"\">Building\u00a0<strong class=\"\">Consideration\u00a0<\/strong>for the brand<\/span><\/span><\/li>\n<li class=\"cst1\" data-id=\"9\"><span class=\"cst1\"><span class=\"\"><strong class=\"\">Interest<\/strong><\/span><span class=\"\">\u00a0where employees start to send applications<\/span><\/span><\/li>\n<li class=\"cst1\" data-id=\"10\"><span class=\"cst1\"><span class=\"\"><strong class=\"\">Selection<\/strong><\/span><span class=\"\">\u00a0of the right candidate who fits the job requirement and company values\/culture\u00a0<\/span><\/span><\/li>\n<li data-id=\"11\"><span class=\"cst1\"><span class=\"\"><strong class=\"\">Hire<\/strong><\/span><\/span><span class=\"\"><span class=\"cst1\">\u00a0of the right candidate after closing on compensation<\/span><\/span><\/li>\n<\/ul>\n<p data-id=\"11\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3745 size-full\" src=\"https:\/\/news.sap.com\/india\/files\/2022\/02\/07\/Deliverable_24002_1640708592098-5_Stages_1200x655.jpg\" alt=\"Talent Acquisition\" width=\"1200\" height=\"655\" srcset=\"https:\/\/news.sap.com\/india\/files\/2022\/02\/07\/Deliverable_24002_1640708592098-5_Stages_1200x655.jpg 1200w, https:\/\/news.sap.com\/india\/files\/2022\/02\/07\/Deliverable_24002_1640708592098-5_Stages_1200x655-300x164.jpg 300w, https:\/\/news.sap.com\/india\/files\/2022\/02\/07\/Deliverable_24002_1640708592098-5_Stages_1200x655-1024x559.jpg 1024w, https:\/\/news.sap.com\/india\/files\/2022\/02\/07\/Deliverable_24002_1640708592098-5_Stages_1200x655-768x419.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"\" data-id=\"13\"><span class=\"\">This recruitment funnel combines the key steps HR uses towards talent acquisition for filling the job roles of a company to achieve short term or long-term goals. The core responsibilities of talent acquisition include future resource planning, diversifying the employment force and employer branding in the market.<\/span><\/p>\n<p class=\"\" data-id=\"14\"><span class=\"\">There are two ways through which a talent acquisition team operates within an organization. Either it is a part of the human resources department, or it is a separate entity. At times, this important process is outsourced to a third-party agency.<\/span><\/p>\n<h2 data-id=\"15\"><strong class=\"\"><span class=\"\">What is Talent Management?<\/span><\/strong><\/h2>\n<p class=\"\" data-id=\"16\"><span class=\"\">Talent management, on the other hand, is a constant process with the key objective of ensuring highly motivated employees. It focuses on management of employees that includes developing their skill sets and engaging them continuously to improve their performance. When done right, <a href=\"https:\/\/www.sap.com\/india\/products\/human-resources-hcm\/talent-management.html?source=contentsynd-in-SAPNews\">talent management<\/a> can help companies to have very productive and engaged employees.\u00a0<\/span><\/p>\n<h2 data-id=\"17\"><strong class=\"\"><span class=\"\">What is Recruitment?<\/span><\/strong><\/h2>\n<p class=\"\" data-id=\"18\"><span class=\"\">Recruitment is a process carried out by a company to identify the potential candidates for a job profile and select them for the role. It is done by attracting potential candidates and screening their suitability through interviews. The span and scale of the recruitment process depends on the size of the company and the number of existing employees.\u00a0\u00a0While large companies have a team of recruiters to carry out the job, in small companies, the entire work is the responsibility of just one person, the HR manager. The <a href=\"https:\/\/news.sap.com\/2021\/12\/intelligent-internal-recruitment-powered-by-sap-business-technology-platform\/\">recruitment<\/a> is conducted through different media, like printed or digital advertisements, social media links and job boards.<\/span><\/p>\n<h3 data-id=\"19\"><strong class=\"\"><span class=\"\">Differences between Talent Acquisition and Talent Management<\/span><\/strong><\/h3>\n<p class=\"\" data-id=\"20\"><span class=\"\">Talent acquisition and talent management cannot be used interchangeably but are two phases of \u2018before\u2019 and \u2018after\u2019 of a candidate joining the company. Of the two processes, talent acquisition focuses on hiring the right candidates based on their potential and skills, while talent management takes over after a candidate joins the company. <a href=\"https:\/\/www.sap.com\/india\/products\/human-resources-hcm\/talent-management.html?source=contentsynd-in-SAPNews\">Talent management<\/a> keeps track of the training and development of the new employees. Programs are designed to improve performance through constant upskilling which also keeps them engaged. It is this factor which differentiates it from the process of recruitment as well. However, the talent management team requires a lot of involvement of HR, either directly or indirectly.<\/span><\/p>\n<h3 data-id=\"21\"><strong class=\"\"><span class=\"\">Differences between Talent Acquisition and Recruitment<\/span><\/strong><\/h3>\n<p class=\"\" data-id=\"22\"><span class=\"\">Many people might perceive the term \u2018talent acquisition\u2019 to be a new and fancier way of calling the conventional process of recruitment of a company. It is because the essence of both still lies in hiring new people for the organization. While the overall objective of talent acquisition is more or less the same as recruitment, there are a few crucial differences in their processes and approaches.<\/span><\/p>\n<p class=\"\" data-id=\"23\"><span class=\"\">While recruitment is all about fulfilling the momentary purpose of filling a particular vacancy and is a short-term goal, talent acquisition is a much longer and strategic process. It\u2019s long term and involves:<\/span><\/p>\n<ul class=\"\" data-id=\"24\">\n<li class=\"\"><span class=\"\">Planning and strategy<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"25\"><span class=\"\">Compared to recruitment, talent acquisition uses a comprehensive strategy that seeks to understand nature of business, current and future workplace, and workforce requirements.\u00a0<\/span><\/p>\n<ul class=\"\" data-id=\"26\">\n<li class=\"\"><span class=\"\">Workforce distribution<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"27\"><span class=\"\">Understanding the pulse of different departments and workforce teams within a company is important for talent acquisition teams. Parameters like skills, experiences and competencies required for a position are analyzed better when a proper plan is in place, one of the key aspects of talent acquisition.<\/span><\/p>\n<ul class=\"\" data-id=\"28\">\n<li class=\"\"><span class=\"\">Employer branding<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"29\"><span class=\"\">In today\u2019s digital world, brands are using newer ways to interact and connect with consumers and even talent (think LinkedIn, Glassdoor, etc.). Talent acquisition takes a broader approach to creating a positive image of the company and its work environment and goals. The end-goal: inspire trust in potential candidates and new hires.<\/span><\/p>\n<ul class=\"\" data-id=\"30\">\n<li class=\"\"><span class=\"\">Talent scoping<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"31\"><span class=\"\">Quality content comes from more detailed research. This is possible through data collected from talent management software. Having a talent acquisition team enables organizations to source talent from diverse locations and map them to the right job role.<\/span><\/p>\n<ul class=\"\" data-id=\"32\">\n<li class=\"\"><span class=\"\">Analytics<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"33\"><span class=\"\">Using key metrics for proper tracking and analysis, the talent acquisition team can fill existing vacancies. They can also have a database of potential candidates to connect with for the future.<\/span><\/p>\n<h3 data-id=\"35\"><strong class=\"\"><span class=\"\">The Common Skills Required for Talent Acquisition and Talent Management<\/span><\/strong><\/h3>\n<p class=\"\" data-id=\"36\"><span class=\"\">While talent acquisition and talent management are entirely different processes, certain skills are common for both.\u00a0<\/span><\/p>\n<ul class=\"\" data-id=\"37\">\n<li class=\"\"><span class=\"\">Communication skills<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"38\"><span class=\"\">Given the people-centric nature of these job roles, the ability to communicate well, both speaking and writing, is important. It\u2019s also important that professionals in these two functions (talent management and acquisition) can negotiate and mediate between a job seeker and the company. Of course, new modes of digital modes \u2013 social media recruiting, gamified assessments, and mobile-centric processes \u2013 have redefined the communication processes too.<\/span><\/p>\n<ul class=\"\" data-id=\"39\">\n<li class=\"\"><span class=\"\">Active listening skills<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"40\"><span class=\"\">Unlike before, millennials and Gen Z have the advantage of having more platforms and media to express an opinion. This has made active listening an important skill, that needs to go beyond a simple telephonic or first-level interview. A talent acquisition specialist or a talent management specialist should assess the potential candidate\u2019s diversified presence in the online world and collect information from their social media accounts using dedicated talent management software. Active listening is beneficial for generating an assumption of perspectives of a candidate, thereby easing the decision-making process.<\/span><\/p>\n<ul class=\"\" data-id=\"41\">\n<li class=\"\"><span class=\"\">Planning skills<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"42\"><span class=\"\">Information gathered through communication and active listening will help both talent acquisition and talent management professionals to be more effective and plan smarter. For a talent acquisition specialist, overall planning needs to be more strategic that aligns with business needs of various stakeholders. Hence, the objective would be to fill the immediate vacancies and build an active pipeline of potential candidates for future hires.<\/span><\/p>\n<ul class=\"\" data-id=\"43\">\n<li class=\"\"><span class=\"\">Learning skills<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"44\"><span class=\"\">Both talent acquisition and talent management professionals should be willing to learn new technologies and have a natural curiosity that will help them acquire new skills. These traits will ensure that both the professional and organization are open to new ways of working and can more easily drive transformational processes. Open cultures are generally synonymous with innovation and hence are easily able to attract millennials.\u00a0<\/span><\/p>\n<ul class=\"\" data-id=\"45\">\n<li class=\"\"><span class=\"\">Relationship building skills<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"46\"><span class=\"\">To ensure long-term associations, both talent acquisition and talent management specialists should prioritize candidate experience and qualities. Both these aspects can form a basis to build a relationship. It is also instrumental in the establishment and promotion of a brand as an employee-friendly company and creating a sustainable engagement between all the employees of the company. The focus should be more on networking and relationship management, which is possible using recent developments in artificial intelligence.<\/span><\/p>\n<ul class=\"\" data-id=\"47\">\n<li class=\"\"><span class=\"\">Social skills<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"48\"><span class=\"\">These days, organizations are looking for professionals who display both IQ and EQ in equal measure. Such individuals can drive a balanced and harmonious work environment conducive to employee wellbeing and productivity. These nuanced skills are important as they enable talent acquisition and talent management specialists to empathize and take the right steps to solve employee challenges.<\/span><\/p>\n<ul class=\"\" data-id=\"49\">\n<li class=\"\"><span class=\"\">Analytical skills<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"50\"><span class=\"\">Leveraging data through analysis and derived insights can help talent acquisition professionals to find gaps in the hiring process, tweak it and save time and costs, making the process itself more effective. Being able to understand granular data and correlate it to the bigger hiring picture will help streamline the hiring process.\u00a0\u00a0<\/span><\/p>\n<ul class=\"\" data-id=\"51\">\n<li class=\"\"><span class=\"\">Tech skills<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"52\"><span class=\"\">Digital transformation is a part of organizational strategy, and in recent times the pace of digitalization has been faster than ever before. In such circumstances, it\u2019s critical for talent acquisition and talent management professionals to be comfortable with technology, use the right talent management software and tools such as applicant tracking systems and performance management platforms.<\/span><\/p>\n<ul class=\"\" data-id=\"53\">\n<li class=\"\"><span class=\"\">Social media skills<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"54\"><span class=\"\">Social media has become an important part of the hiring process considering that today\u2019s digital native generation spend a significant amount of time online. From posting job ads on LinkedIn and other online platforms, companies are now focused on digital media to ensure they reach a wider pool of potential hires. A talent acquisition specialist and a talent management specialist need to be well-versed in using social media to connect with millennials and Gen Z while amplifying company vision, mission, and culture to build an attractive employee value proposition using social platforms.<\/span><\/p>\n<ul class=\"\" data-id=\"55\">\n<li class=\"\"><span class=\"\">Multitasking skills<\/span><\/li>\n<\/ul>\n<p class=\"\" data-id=\"56\"><span class=\"\">Unlike earlier, where human resource processes were transactional and functional, today it is strategic. Talent acquisition and talent management professionals need to be well-versed in juggling their job roles, prioritizing tasks and being part of the larger ecosystem when it comes to driving business objectives. Essentially, this means both these specialists need to be able to multitask and become achievers, instead of being doers alone. Whether it\u2019s helping the organization to achieve business goals through hiring the right resources or ensuring these resources are productive and engaged by constantly providing new learning and development (L&amp;D) opportunities, both talent acquisition and talent management professionals need to have strong multitasking skills.\u00a0\u00a0<\/span><\/p>\n<p class=\"\" data-id=\"58\"><strong class=\"\"><span class=\"\">Role of HR<\/span><\/strong><\/p>\n<p class=\"\" data-id=\"59\"><span class=\"\">HR has a significant role in both talent acquisition and talent management, though the processes that are followed for each vary. For talent acquisition, HR carries out several tasks, such as assessing the available talent and discussing the required talents. The other tasks in talent acquisition performed by HR are analyzing the gap between availability and requirement of talent and building strategies and measuring the success rate of the plans created to bridge the skills gap.<\/span><\/p>\n<p class=\"\" data-id=\"60\"><span class=\"\">For talent management, it\u2019s a different process. It includes analyzing skills gap in the existing talent pool and mapping it against the \u2018ideal\u2019 profile, creating L&amp;D plans that nurture and manages this talent. HR also analyses the talent strategy and succession planning; creation of a talent plan for the long run; reviewing of talent available in the organization and L&amp;D plans which also includes team-building exercises, workshops, and benchmarking activities.<\/span><\/p>\n<h3 data-id=\"61\"><strong class=\"\"><span class=\"\">Which is more productive \u2013 talent acquisition or talent management?<\/span><\/strong><\/h3>\n<p class=\"\" data-id=\"62\"><span class=\"\">Though talent acquisition and talent management use different processes they are interlinked. Organizations need to invest in hiring the right professionals for the talent acquisition and management teams. Considering that there\u2019s a talent deficit for certain job roles and in certain industries, it\u2019s imperative to have both these teams in place. Having dedicated talent acquisition and talent management teams, especially in large enterprises, makes the hiring process (recruitment and retention) more effective and impactful.<\/span><\/p>\n<p class=\"\" data-id=\"63\"><span class=\"\">In today\u2019s business environment where inclusion and diversity are an integral part of organizational culture and values, having a well-knit team of talent acquisition and management professionals will ensure policies are well thought out and implemented. It also means that these teams collaborate to constantly refine processes and systems, a must in an ever-evolving world.\u00a0<\/span><\/p>\n<p class=\"\" data-id=\"64\"><span class=\"\">As Workplace 4.0 becomes more pervasive, talent acquisition and talent management teams need to work together to keep attrition levels in check and minimize impact on the organization. What the new working models (hybrid working and work from anywhere) are also doing: making organizations question whether talent acquisition and talent management should continue to work as two different functions, or should they be combined under one. It\u2019s an ongoing debate and one that will evolve over the next couple of years.<\/span><\/p>\n<p class=\"\" data-id=\"65\"><span class=\"\">And what does this mean for talent acquisition and <a href=\"https:\/\/www.sap.com\/india\/products\/human-resources-hcm\/talent-management.html?source=contentsynd-in-SAPNews\">talent management<\/a> specialists?\u00a0<\/span><\/p>\n<p class=\"\" data-id=\"66\"><span class=\"\">Perhaps, it\u2019s the right time to develop transferable skillsets and explore new learning opportunities to be prepared when the great shift occurs!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HR is a broad umbrella that encompasses talent acquisition and talent management, but are these different in an ever-evolving world.<\/p>\n","protected":false},"author":3480,"featured_media":3782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5619787],"tags":[5617047,5618854,5619119,5619042,5619124,5619189,5619188],"sapn-display":[5619873,5619871,3807326,60294],"sapn-type":[5616887],"class_list":["post-3744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-capital-management","tag-business-insight","tag-human-experience-management","tag-human-resource-management","tag-sap-successfactors","tag-talent","tag-talent-acquisition","tag-talent-management","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-topic-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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