{"id":3558,"date":"2022-01-14T16:30:04","date_gmt":"2022-01-14T16:30:04","guid":{"rendered":"https:\/\/news.sap.com\/india\/?p=3558"},"modified":"2023-08-14T17:27:19","modified_gmt":"2023-08-14T17:27:19","slug":"unified-digital-enterprise","status":"publish","type":"post","link":"https:\/\/news.sap.com\/india\/2022\/01\/unified-digital-enterprise\/","title":{"rendered":"Unified Digital Enterprise: How Can Digital Asset Management Aid Better Performance In Industry 4.0?"},"content":{"rendered":"

The world is on the web! We have come a long way from the initial IT revolution in the 90s to a situation where it now has a complete grasp on our lives. Among other aspects of our lives that IT has influenced, customer experience and after-sales service are two that have changed significantly.\u00a0<\/span><\/p>\n

In the global marketplace, there is a rapid exchange of services and data across countries and continents.\u00a0<\/span>One model that this exchange of information has made possible is outsourcing<\/span>. Many companies can now relegate their work to a third-party service provider or to branches far away from their headquarters. While this helps cut costs and streamline the process, it can also lead to compartmentalization of the work. This often leads to communication gaps and a not-so-perfect user experience.\u00a0<\/span><\/p>\n

Or let\u2019s take the example of a business that has not outsourced any operation. Even then, it is possible that different departments may work as separate units, without visibility into each other\u2019s work and scope. Complex workflows, different platforms and siloed processes are common characteristics of such an architecture.<\/span><\/p>\n

But the customer does not need to know this. Today, instead of simply viewing a company’s website, customers interact with it through many channels, including social media, mobile apps, and other online and offline platforms. They expect a seamless, customized journey across all their touchpoints. If any business fails to deliver this, the customer will move to the competitor without any qualms.<\/span><\/p>\n

So, what can businesses do? They must now implement adequate processes and systems to give a consistent brand experience across all relevant media. One way to do this is by implementing digital asset management or DAM tool. This tool plays an integral role in creating a unified digital enterprise.\u00a0<\/span><\/p>\n

What is a Unified Digital Enterprise?<\/span><\/strong><\/h2>\n

It is an organization that uses digital solutions or tech-based tools end-to-end, from day-to-day operations to interacting with clients. To create distinctive and inventive customer experiences, they connect their sales, financing, service delivery, marketing, and support platforms. Such an organization can also have a unified digital strategy for customer engagement. This understands that all business strategies and technologies interact with customers in some way. To win and maintain consumers in today’s digital world requires committing to provide ease-of-doing-business based on customer expectations for every engagement through any channel.\u00a0<\/span><\/p>\n

For example, imagine reaching out to the customer care of any company for any assistance. In a company with a traditional work model, we have to reiterate our problem multiple times to different departments, such as customer service, engineering, service and even customer feedback department.\u00a0Even if the issue does get resolved, as a customer, you feel irritated at having to talk to different employees about the same problem.<\/span><\/p>\n

Today, every end-user expects that their problem is summarized and shared with everyone in the service chain. This is beneficial to both the customer and the service team. Sharing information about the issue at hand and other relevant details with all the concerned teams helps save time and resources- financial and human.<\/span><\/p>\n

How Can a Unified Digital Enterprise Provide Competitive Advantage?<\/span><\/strong><\/h3>\n

Top-performing companies are digital because of the way they operate, from how they use data to their organizational structure. With products and experiences that are flexible across physical and digital interactions, a customer’s experience with their brand is totally integrated and constant because everything is connected behind the scenes.<\/span><\/p>\n

Unified digital enterprises help build such connected, high-performance teams that deliver seamless results.\u00a0These AI-powered immersive ecosystems help teams to generate massive business outcomes, spearheaded by the C-suite management. It gives the top management complete control and a clear idea about the workings of the various departments. This allows for continuity in work and a holistic customer journey.<\/span><\/p>\n

Some of the internal benefits of building a unified digital enterprise are<\/strong>:<\/span><\/h3>\n
    \n
  1. Improves the existing processes by implementing strategic decisions in key places<\/span><\/li>\n
  2. Increases employee and team productivity<\/span><\/li>\n
  3. Strengthens data security<\/span><\/li>\n
  4. Allows better communication with remote workers<\/span><\/li>\n
  5. Enables cost reduction and improved organizational agility<\/span><\/li>\n<\/ol>\n

    What is needed to create a unified digital enterprise?

    <\/span><\/strong>According to industry insiders, to create a unified digital enterprise, companies need to:<\/span><\/h3>\n