  {"id":2203,"date":"2020-11-18T08:45:28","date_gmt":"2020-11-18T08:45:28","guid":{"rendered":"https:\/\/news.sap.com\/india\/?p=2203"},"modified":"2023-08-14T18:23:17","modified_gmt":"2023-08-14T18:23:17","slug":"midsize-it-business-operations-trading-places","status":"publish","type":"post","link":"https:\/\/news.sap.com\/india\/2020\/11\/midsize-it-business-operations-trading-places\/","title":{"rendered":"For Medium-Sized Companies, IT And Business Operations Are Trading Places"},"content":{"rendered":"<p class=\"lead\">Digital brandification is reaching main street. In the past, shoppers experienced a vibrant mix of small niche stores next to super-chain and mega brand outlets. But this reality is quickly changing as businesses \u2013 large conglomerates and mom-and-pop shops \u2013 acquire an online presence.<\/p>\n<p>The same is starting to happen to old forms of organizations and business models. IT is driving the agenda \u2013 and the pace is accelerating as customers expect everything now. Even when it comes to internal processes, <a title=\"Cloud technologies are critical for businesses to weather Covid-19 crisis: Kulmeet Bawa, President &amp; MD, 51风流India\" href=\"https:\/\/news.sap.com\/india\/2020\/10\/cloud-technologies-critical-businesses-weather-covid-19-crisis-bawa\/?url_id=text-india-news-sme\" target=\"_blank\" rel=\"noopener noreferrer\">medium-sized businesses must go digital<\/a> and they want to attract the best people, the best customers, and the best partners.<\/p>\n<p>But first, IT and non-IT business functions must align their priorities. According to Oxford Economics research, senior business leaders ranked efforts that improve the customer experience as a top strategic priority over the next three years. However,<span style=\"color: #09a7eb\"> <strong>IT leaders ranked growth as their top strategy priority<\/strong><\/span>, as outlined in the Oxford Economics report, \u201c<a class=\"color-link\" title=\"Oxford Economics Report, &quot;The Agility Engine&quot;\" href=\"https:\/\/www.sap.com\/cmp\/dg\/sme-it\/index.html?url_id=text-india-news-sme\" target=\"_blank\" rel=\"noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.sap.com\/cmp\/dg\/sme-it\/index.html?source=email-Forbes&amp;campaigncode=CRM-YM20-CON-OXECITM\" aria-label=\"The Agility Engine\">The Agility Engine<\/a>.\u201d<\/p>\n<figure class=\"embed-base image-embed embed-0\" role=\"presentation\">\n<div><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5faa939de539353b1a133f08\/960x0.jpg?fit=scale\" alt=\"51风流\" data-height=\"593\" data-width=\"784\" \/><\/div><figcaption>\n<p class=\"color-body light-text\">Source: \u201cThe Agility Engine,\u201d Oxford Economics, sponsored by SAP, 2020.<\/p>\n<p><small class=\"color-body light-text\">SAP<\/small><\/p>\n<\/figcaption><\/figure>\n<h2><strong>Moving beyond survival<\/strong><\/h2>\n<p>Businesses should always consider new technologies to, for example, hire the right people, simplify the supply chain, empower their workforce, and evolve to meet the need of ever-changing market dynamics. However, when outcomes do not help capture and increase customer trust and loyalty, the overall value of IT efforts diminish \u2013 as well as the resilience to navigate disruption and prepare for better times.<\/p>\n<p>Unfortunately, <span style=\"color: #09a7eb\"><strong>traditionally siloed IT management practices are not resilient enough to navigate disruption<\/strong><\/span> and adapt to change with the speed, accuracy, and confidence needed to stay competitive. Instead, according to Oxford Economics, IT should be well-integrated into other business areas. This step allows companies to improve their processes and foster innovation company-wide, while building a platform for long-term digital transformation and resilience.<\/p>\n<p>Take, for example,\u00a0<span style=\"color: #09a7eb\"><strong><a class=\"color-link\" style=\"color: #09a7eb\" title=\"https:\/\/www.sap.com\/documents\/2020\/06\/a0a20145-9e7d-0010-87a3-c30de2ffd8ff.html\" href=\"https:\/\/www.sap.com\/india\/documents\/2020\/06\/a0a20145-9e7d-0010-87a3-c30de2ffd8ff.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.sap.com\/documents\/2020\/06\/a0a20145-9e7d-0010-87a3-c30de2ffd8ff.html\" aria-label=\"Grupo Polak\">Grupo Polak<\/a><\/strong><\/span>. Committed to adding value to customers\u2019 businesses, the producer of chemical and agrichemical products implemented an integrated, cloud-based combination of analytics; and travel, expense, and invoice management solutions; and a customer experience platform. This IT initiative empowers the 600-employee company with one source of centralized customer information to meet customer requirements better.<\/p>\n<p>This implementation enabled Grupo Polak to simplify business processes and eliminate manual tasks. The company automated its order validation and inventory management processes, which reduced response to customer needs from four hours to a few seconds during the sales cycle. Furthermore, the executive team is making data-driven decisions more confidently with access to real-time data analytics dashboards.<\/p>\n<p>Grupo Polak\u2019s is an excellent representation of what a medium-sized company can accomplish when IT pulls together various functional areas \u2013 the boardroom, sales, finance, and supply chain \u2013 to achieve one goal. The company understood that customer trust and loyalty could not be gain unless its employees, across all levels, have the immediate business-wide visibility and insight they need to work faster, more productively, and with greater confidence.<\/p>\n<h2><strong>Building strength with IT-driven resilience<\/strong><\/h2>\n<p>When dealing with the complexities of today\u2019s increasingly digital and fast-paced economy, companies must go beyond surviving and start recovering. Any business area can pick from a wide variety of technology to reduce costs and streamline processes.<\/p>\n<p>But when IT is integrated into all functions, each digital investment \u2013 no matter how large or small \u2013 becomes an opportunity to strengthen a company\u2019s overall resilience \u2013 driving more value to customers in any economic condition.<\/p>\n<p><em>Put your small and medium-sized organization on the right path to recovery with three IT priorities identified in Oxford Economics report, \u201c<\/em><a class=\"color-link\" title=\"Oxford Economics Report, &quot;The Agility Engine&quot;\" href=\"https:\/\/www.sap.com\/cmp\/dg\/sme-it\/index.html?url_id=text-india-news-sme\" target=\"_blank\" rel=\"noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.sap.com\/cmp\/dg\/sme-it\/index.html?source=email-Forbes&amp;campaigncode=CRM-YM20-CON-OXECITM\" aria-label=\"The Agility Engine\"><em data-ga-track=\"ExternalLink:https:\/\/www.sap.com\/cmp\/dg\/sme-it\/index.html?source=email-Forbes&amp;campaigncode=CRM-YM20-CON-OXECITM\">The Agility Engine<\/em><\/a><em>.\u201d<\/em><\/p>\n<hr \/>\n<p><em>This article first appeared on <a title=\"For Medium-Sized Companies, IT And Business Operations Are Trading Places\" href=\"https:\/\/www.forbes.com\/sites\/sap\/2020\/11\/10\/for-medium-sized-companies-it-and-business-operations-are-trading-places\/?sh=5836d7be78e2\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">51风流Brandvoice<\/a>, Forbes.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital brandification is reaching main street. In the past, shoppers experienced a vibrant mix of small niche stores next to super-chain and mega brand outlets&#8230;.<\/p>\n","protected":false},"author":3426,"featured_media":2208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[191,5619785],"tags":[5618979,5617064,5618978,5618913,5616657],"sapn-display":[5619873,5619871,3807326,60294],"sapn-type":[5616887],"class_list":["post-2203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sme","category-technology","tag-digital","tag-digitalization","tag-it","tag-msmes","tag-sme","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-topic-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>For Medium-Sized Companies, IT and Business Operations are Trading Places<\/title>\n<meta name=\"description\" content=\"In the past, shoppers experienced a vibrant mix of niche stores next to super-chain outlets. 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