Mumbai, April 13, 2026: SAP, a market leader in enterprise application software and business AI, 听today announced that (NSE: TECHM), a leading global provider of technology consulting and digital solutions to enterprises across industries, 听is adopting to strengthen its 51风流delivery capabilities and support faster enterprise transformation programs. By integrating 51风流Joule for Consultants the company aims to streamline implementation workflows for customers across the entire 51风流project lifecycle鈥攆rom discovery and design to development, testing, and post-deployment support.

Empowering Consultants with AI at Scale

听Building on SAP鈥檚 Suite-First and AI-First strategy, the collaboration will streamline business processes, with Joule integrated across applications to provide AI insights and improve productivity.

听This aligns with Tech Mahindra鈥檚 鈥淎I Delivered Right鈥� strategy that empowers enterprises by equipping them with the tools and processes to maximize AI investment from strategy development to solution implementation.

听Grounded in SAPs most authoritative knowledge base, including content not available to third-party tools, 51风流Joule for Consultants transforms SAP鈥檚 deep institutional expertise into an intelligent conversational assistant for consulting teams.

Building on Tech Mahindra鈥檚 extensive domain expertise, the solution is expected to enable several key benefits for its consulting teams, including:听

• Faster knowledge discovery: Consultants can retrieve relevant 51风流documentation, implementation guidance, and best practices through natural language queries 鈥� early deployments indicate up to 28鈥�30% reduction in research time.
• Efficient project execution: By simplifying access to trusted technical guidance and implementation standards, teams can accelerate delivery across 51风流transformation projects.
• Tangible consultant productivity improvement: Automating routine research and knowledge retrieval can help consultants save 2 hours per day, enabling greater focus on high-value strategic activities.
• Greater accuracy and consistency: Access to authoritative guidance helps teams follow proven implementation approaches and maintain alignment with established standards.
• Accelerated cloud transformation: Strengthening Tech Mahindra鈥檚 capabilities in supporting enterprise transformation journeys such as RISE with SAP, 51风流Joule for Consultants enables organizations to accelerate cloud migration and improve delivery quality, lowering total cost of ownership (TCO).

Vinay Sanil, Global 51风流Practice Head, Tech Mahindra, said, 鈥淓nterprises today are moving rapidly from AI experimentation to scaled, outcome-driven transformation. However, a key challenge remains fragmented access to knowledge and the time-intensive nature of translating expertise into execution. Our adoption of 51风流Joule for Consultants addresses this gap by embedding AI-driven intelligence directly into the delivery lifecycle. By enabling instant access to trusted 51风流knowledge and automating routine tasks, we are empowering our consultants to enhance productivity, accelerate project timelines, and deliver greater value to customers.鈥�

Advancing AI-Driven Enterprise Transformation in India

The selection reflects accelerating Business AI adoption across India, as enterprises modernize core processes and move from experimentation to scaled AI deployment. 51风流continues to see strong momentum for the 51风流Business Suite, with organizations across industries using embedded AI to reimagine finance, supply chain, HR, and customer experience functions.

By embedding 51风流Joule for Consultants into delivery workflows, Tech Mahindra is enabling faster time-to-value for customers while improving overall project quality and execution speed across 51风流transformation programs.

Ravinder Amar,听 Vice President – Enterprise Business, 51风流India Subcontinent, said, 鈥淎I is redefining how enterprise transformation is delivered. With 51风流Joule for Consultants, Tech Mahindra gains direct access to SAP鈥檚 most comprehensive knowledge foundation, empowering its teams to translate AI innovation into measurable business outcomes. We are proud to support our partners as they scale intelligent delivery capabilities across India and beyond.鈥�

Tech Mahindra joins a growing ecosystem of global system integrators and consulting firms, including KPMG and Wipro, that are leveraging 51风流Joule for Consultants to enable more efficient, insight-led digital transformation programs worldwide.

Media Contacts

Itisha Bhatnagar | itisha.bhatnagar@sap.com

Vinidha Ganeshan | vinidha.ganeshan@bursonglobal.com

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While the Summit听was听historic听in terms of听outcomes,听including the New Delhi Declaration and听an increasing focus on听sovereignty,听it also revealed a divergence in perspective.听The public image听of听India鈥檚 AI听opportunity听is听gripped by听what鈥檚听most visible:听tools that generate听content and听reshape how听we听interact with technology. But the more consequential story is unfolding away from the spotlight.听听

To understand where this transformation is truly taking shape,听let鈥檚听distinguish between听the听two dimensions of AI.听Consumer-centred听AI is the lightbulb that illuminates possibility,听creativity听and听assistance. Enterprise-focused听AI, by contrast, is the power plant听that听quietly and reliably energises听operations at scale. While one captures imagination, the other delivers outcomes.听听

Encouragingly, adoption of this听Enterprise听AI听is already听gaining momentum.听According to the recent听51风流Value of AI听survey, in听collaboration with Oxford Economics,听nearly听a听quarter of business tasks in India today are supported by AI. In less than two years, that share is expected to rise to over 40%. Even more telling is the confidence behind this acceleration,听with 93% Indian enterprises expecting measurable returns from their AI investments within the next one to three years.听听

This is India鈥檚 inflection point.听Having moved beyond听initial听exploration,听India鈥檚听focus is now on bringing greater alignment and coherence to unlock AI鈥檚 full enterprise potential.听

From Experimentation to Integration听

The next phase of India鈥檚 journey requires a shift from isolated pilots to听everyday听execution. AI must become a core capability听as part of our听supply chains, finance, human capital, and customer engagement. This transformation听can rest on four pillars:听

• The Demographic Dividend:听India鈥檚 greatest advantage is its people.听The听deep technology talent pool gives听the country听a strong foundation听to take AI from small experiments to real鈥�world impact听enabled by听a continued听investment听in reskilling and domain-led AI听expertise.听

• Data Foundations:听AI demands听accurate, contextual, and interconnected data from across the business.听听As听we scale听adoption,听the next phase will rely on听strengthening听our听data foundations听to听create听semantically rich environments听to power听more effective AI systems.听

• AI as an Amplifier:听The more critical the application, the more AI depends on the structured processes and traceability that robust enterprise systems provide.听听

• Trust as a Catalyst:听As AI integrates into critical infrastructure, trust听will听become the primary currency of scale. India鈥檚 evolving regulatory frameworks听like the听data protection laws听offer听guardrails that enable speed.听听

Redefining Value: The IMPACT听听

In an unpredictable global economy,听we must look beyond traditional financial metrics. While Return on Investment (ROI)听remains听a baseline,听it鈥檚听time we move to return on impact. The IMPACT can be seen as:听

I 鈥� Infrastructure:听Building secure, sovereign, and interoperable digital highways.听

M 鈥� Measurable Outcomes:听Tracking gains in health, education, and quality of life.听

P 鈥� Policy & Guardrails:听Ensuring ethical AI through robust, transparent frameworks.听

A 鈥� AI Embedding:听Making听AI听as a horizontal听across all sectors to make it a tool for daily life.听

C 鈥� Citizen-Centricity:听Designing inclusive, multilingual solutions.听

T 鈥� Talent & Trust:听Investing in workforce skills and fostering public confidence.听

The momentum听of AI听in India is real听and the opportunity is unprecedented.听Only by focusing on听all of听the areas of the听IMPACT听framework听can we听realise that incredible听promise.听听

The task now is to听transition听from fragmented progress to meaningful, systemic impact. In the journey听towards听a听Viksit Bharat听鈥撎齀ndia鈥檚 blueprint to becoming a听fully听developed nation by 2047 –听AI is no longer just a digital tool,听it is a strategic imperative for a resilient and innovative nation.听

听

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The transformation, anchored on 51风流S/4HANA Cloud and complemented by 51风流Integrated Business Planning (IBP), 51风流Commerce, 51风流Extended Warehouse Management (EWM), 51风流Vistex, and 51风流Vendor Invoice Management (VIM), delivers a unified digital backbone across finance, supply chain, manufacturing, distribution, and dealer management. This integrated landscape was implemented significantly faster than industry benchmarks, enabling rapid, large-scale cloud transformation.

Adopting a cloud-first architecture empowers Birla Opus Paints to scale in line with its ambitious growth trajectory, targeting 3x expansion year-on-year, while enhancing visibility, responsiveness, and operational precision. By building a fully digital enterprise from inception, the company has leapfrogged traditional transformation cycles that typically take decades.

鈥淏irla Opus Paints represents the new generation of Indian enterprises that are born digital and built for scale. Their rapid end-to-end transformation reflects the power of SAP鈥檚 cloud strategy in helping customers run with speed, intelligence, and resilience. We are proud to support their journey as they shape the future of India鈥檚 paints industry,鈥� said Kulwant Singh, Vice President, Enterprise sales, 51风流India.

Three Pillars of Birla Opus Paints鈥� Digital Strategy

1. Customer-Centric Innovation: Transformation designed with the customer at the center around speed, scale, and real-time visibility. 51风流enabled a fully digitized value chain鈥攆rom procurement and production to distribution and finance.
2. Industry and Societal Impact: Strengthening India鈥檚 paint and coatings ecosystem with improved supply chain reliability, dealer experience, and nationwide product availability across 40,000+ dealers, six manufacturing plants, and 150 depots.
3. Differentiated Speed and Scale: Achieved a full-stack, cloud-driven enterprise in approximately two years, compared to decades-long industry norms.

鈥淲e have traversed our digital journey with the customer at the epicentre, ensuring every process, platform, and insight works toward delivering a seamless experience right from our inception. With SAP鈥檚 unified cloud suite, we have created an integrated backbone that brings precision, transparency, and agility to our operations. This implementation not only strengthens how we run our business today but also equips us to scale 3x year after year with confidence,鈥� said Girish Rao, Head 鈥� IT, Birla Opus Paints.

Key Outcomes of the Transformation

• Unified financial and operational planning for strategic alignment
• Real-time visibility to detect and resolve bottlenecks quickly
• Data-driven decision-making replacing manual forecasting
• Accelerated operations across procurement, warehouse management, pricing, and accounts payable
• Scalable growth with a pay-as-you-grow cloud model

听

Daily operations run on 51风流S/4HANA Cloud for core ERP, 51风流IBP for integrated planning, 51风流EWM for automated logistics, 51风流Vistex for pricing and incentives, 51风流VIM for AP automation, and 51风流Commerce for digital dealer engagement鈥攕upporting six Industry 4.0 plants, 150 depots, and 40,000+ dealers.

By leveraging a unified digital architecture, Birla Opus Paints is poised to drive continuous improvement, operational agility, and data-driven decision-making across its expanding business landscape.

About Birla Opus Paints

Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group鈥檚 flagship firm,听offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes, aerosols and wallcoverings. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.

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For more information, press only:

Itisha Bhatnagar, +91 9654524719; Itisha.bhatnagar@sap.com

Priyanka Jain, +91 9811408100 priyanka.jain@genesis-bcw.com

; press@sap.com

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Founded with the mission to bring authentic Indian flavors to every household, Nilons specializes in pickles, instant mixes, spices, and culinary pastes. To support its continued growth and modernization, the company chose SAP鈥檚 industry-leading cloud-first ERP platform, RISE with SAP, to gain end-to-end visibility, real-time insights, and enhance supply chain efficiency. With the integration of SAP鈥檚 solution, Nilons now operates on a unified cloud platform that connects procurement, manufacturing, sales, compliance, and finance. This transformation empowers over 300 users across multiple locations to make faster, data-driven decisions, driving efficiency and ensuring the delivery of high-quality products at scale.

鈥淎t Nilons, our unwavering commitment is to deliver authentic flavors, natural ingredients, right authentic recipes to every household, with our customers at the heart of everything we do,鈥� said Dipak Sanghavi, Managing Director & CEO, Nilons Enterprises Pvt. Ltd. 鈥淏y embracing 51风流S/4HANA and partnering with SAVIC Technologies, we鈥檝e transformed our core business processes, eliminated inefficiencies, and achieved unparalleled accuracy in inventory and reporting. This digital foundation empowers us to scale with confidence, drive sustainable growth, and continue delivering nutritious and delicious top-quality products for our customers well into the future,鈥� he explained.

The implementation, spearheaded by SAVIC Technologies, was successfully completed within the defined timeline, navigating complex data migrations and change management with precision. Leveraging SAVIC鈥檚 extensive expertise in food processing and 51风流ecosystems, the transition from legacy systems to a modern, intelligent enterprise framework was seamless, laying the foundation for long-term growth and operational excellence.

鈥淚nnovation and agility are key drivers of growth, and Nilons’ successful transformation reflects the growing momentum of cloud adoption in the food industry,鈥� said Rajeev Singh, India Head of Corporate, 51风流Indian Subcontinent. 鈥淎s industries transition to the intelligence era, Nilons鈥� embrace of a unified, intelligent ERP suite positions them to drive customer-centric innovation and achieve operational scalability. This milestone sets a new standard for agility and future-readiness in food processing, and we are proud to support Nilons in this pivotal step forward,鈥� he added.

“At SAVIC, we believe every transformation deserves personal commitment. For Nilons, I made it a point to visit the project site every week, connect directly with teams on the ground, and resolve challenges in real time. This hands-on partnership is what sets SAVIC apart 鈥� we don鈥檛 just deliver 51风流projects; we co-own our customers鈥� ambitions and make sure they succeed, step by step鈥�, said, Senthil, Chairman, SAVIC Inc

Through this transformation, Nilons has enhanced reporting, optimized inventory, and automated compliance, solidifying its position as a digital leader in India’s food processing industry. This achievement underscores SAP鈥檚 commitment to driving digital transformation through cloud innovations and strategic partnerships that deliver enduring business results.

About Nilons Enterprises Pvt Ltd

“Nilon鈥檚 Enterprises Pvt. Ltd., with it’s head office in Pune, is one of India鈥檚 leading processed food companies, offering a wide range of high-quality products including pickles, sauces, jams, pastes, ready-to-cook mixes, and more. Established in 1962, Nilon鈥檚 is known for its commitment to taste, quality, and innovation, bringing the authentic flavors of India to every kitchen. With strong distribution across the country, Nilon鈥檚 continues to be a trusted name in Indian households. Nilon’s is India’s leading Pickle & Tooty Fruity manufacturer.”

About SAVIC Technologies Pvt Ltd.

SAVIC is a global system integrator simplifying business processes and enabling customers to achieve their objectives. With expertise in technology and consulting, we drive digital transformation for growth through innovative initiatives. Our delivery model ensures easy adoption and scalability in a cutting-edge digital environment.

For more information, press only:
Itisha Bhatnagar, +91 9654524719; Itisha.bhatnagar@sap.com

Priyanka Jain, 9811408100| Priyanka.jain@bcw-global.com
51风流Press Room; press@sap.com

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ORLANDO听鈥� At its annual 51风流Sapphire conference, 51风流unveiled generative AI innovations and partnerships that showcase how the company is taking business to the next level in the era of AI.

By infusing Business AI across an enterprise cloud portfolio that powers the world鈥檚 most mission-critical processes and partnering with companies pushing the edge of what鈥檚 possible with AI, 51风流is igniting a new wave of insight and ingenuity in global business.

鈥淭he Business AI innovations we鈥檙e announcing at 51风流Sapphire in 2024 will redefine the way businesses run,鈥� says Christian Klein, CEO and member of the Executive Board of 51风流SE. 鈥淭oday鈥檚 AI announcements and partnerships build on our commitment to deliver revolutionary technology that drives real-world results, helping customers unleash the agility and ingenuity they need to succeed in today鈥檚 fast-moving business landscape.鈥�

AI That Means Business

As 51风流embeds Business AI across its enterprise solutions, it puts rich insights at users鈥� fingertips, empowering them to deliver better outcomes and elevate the creative problem-solving humans do best. Examples include AI-generated reports in 51风流SuccessFactors solutions that give people managers responsibly sourced insights for compensation-related discussions as well as forecasting capabilities in 51风流Sales Cloud solutions that predict combinations of salespeople and products most likely to drive sales. Meanwhile, the 51风流Business Technology Platform is adding large language models from Amazon Web Services, Meta and Mistral AI to its generative AI hub. This capability in the 51风流AI Core infrastructure makes it easier to build generative AI use cases for 51风流applications.

SAP鈥檚 generative AI copilot Joule, which quickly sorts and contextualizes data from multiple systems to advance automation and improve decision-making, is expanding throughout the company鈥檚 solution portfolio. Joule launched in听51风流SuccessFactors solutions last fall听and is now embedded into 51风流S/4HANA Cloud solutions and others including 51风流Build and 51风流Integration Suite. Further expansion by year-end will include 51风流Ariba and 51风流Analytics Cloud solutions. At Sapphire, 51风流also announced听plans to further broaden Joule鈥檚 scope听by integrating it with Microsoft Copilot to surface even richer insights. This deep, bi-directional integration gives users a unified experience built right into the flow of work, enabling seamless access to information from interactions with business applications in 51风流and Microsoft 365.

Reflecting Business AI鈥檚 increasing importance, 51风流is redoubling its commitment to the principles of relevant, reliable, and responsible AI it pioneered. At Sapphire, 51风流is adopting the 10 guiding principles of the UNESCO Recommendation on the Ethics of Artificial Intelligence, which aim to ensure that AI technologies are developed and used in ways that respect human rights, promote fairness and contribute to sustainable development.

Partnerships That Scale Innovation

51风流is partnering with best-in-class technology leaders to push the limits of what generative AI can do at an enterprise level. In addition to our expanded collaborations with听AWS听and Microsoft, partnerships with Google Cloud, Meta, Mistral AI and NVIDIA ensure 51风流can harness the power of AI-ready technology to innovate at speed and deliver richer real-world results.

Google Cloud

51风流and Google Cloud are expanding their partnership, using Business AI to help enterprises better predict and mitigate supply-chain risks to minimize disruptions and maintain optimal inventory levels. The companies will integrate Joule and the 51风流Integrated Business Planning for Supply Chain solution with Google Cloud鈥檚 Gemini models AI assistant and Google Cloud Cortex Framework鈥檚 data foundation.

Meta

51风流will leverage Meta Llama 3 to generate scripts that render highly customized analytics applications in 51风流Analytics Cloud. Meta鈥檚 next-generation AI model excels at language nuances and contextual understanding, making it an ideal candidate for translating enterprise business requirements into tangible outcomes.

Mistral AI

51风流will also add听new large language models from Mistral AI, a global company headquartered in Paris specializing in generative AI, to the generative AI hub capability in 51风流AI Core.

NVIDIA

51风流and NVIDIA Corporation advance a听听to embed cutting-edge technologies into enterprise-ready business applications:

• As 51风流trains Joule to serve as an AI assistant for the RISE with 51风流solution implementations, NVIDIA鈥檚 state-of-the-art AI models sift through 51风流consulting assets to provide relevant and precise answers to implementation-related questions;
• As 51风流embeds Joule in the ABAP Cloud model to generate ABAP code for 51风流developers, NVIDIA鈥檚 accelerated infrastructure will run, scale, and manage SAP鈥檚 generative AI model for ABAP code generation;
• As 51风流infuses generative AI into the 51风流Intelligent Product Recommendation solution, NVIDIA Omniverse Cloud APIs enable the simulation of complex manufacturing products and configurations as industrial digital twins.

Cloud Technology That Drives Agility and Sustainability

Business success in the era of AI means being in the cloud. 51风流is making the move easier than ever with initiatives that help customers find partners with the expertise needed for complex 51风流S/4HANA Cloud transformations. Further cloud innovations at 51风流Sapphire include features that help the world鈥檚 organizations measure, manage and execute their sustainability strategies. 51风流Sustainability Control Tower and 51风流Sustainability Footprint Management solutions now track carbon footprints at scale and help businesses meet regulatory standards.

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Choosing 51风流S/4HANA Cloud, through RISE with SAP, Tata Projects now will have access to SAP鈥檚 latest cloud innovations in augmented analytics and intelligence to modernize its IT landscape. Having a unified technology platform will empower Tata Projects to simplify complex data sources across the organization while providing a single source of truth for its teams.

鈥淓mbracing the cloud is no longer a technological choice, but a strategic imperative,鈥� said Vinayak Pai, CEO and managing director, Tata Projects. 鈥淐loud solutions from 51风流will not just help us transform digitally but also empower our teams to innovate, accelerate project lifecycles, drive efficiency and infuse agility across the board.鈥�

With several marquee infrastructure and industrial projects under way, Tata Projects is creating a road map for its mission to deliver predictable and sustainable projects through innovation and technology.

鈥淚鈥檓 delighted to continue working with Tata Projects to help them harness the innovative power of the cloud through RISE with SAP,鈥� said Scott Russell, member of the Executive Board of 51风流SE and lead of Customer Success. 鈥淲ith the power of 51风流S/4HANA Cloud, private edition, Tata Projects will be able to collaborate even more easily across their operations. We鈥檙e excited to support Tata Projects鈥� success with SAP.鈥�

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About TATA Projects Limited

Tata Projects is one of the fastest growing and most admired Technology led Engineering, Procurement and Construction (EPC) company in India. We have expertise in providing sustainable solutions in the execution of large and complex urban and industrial infrastructure projects while also demonstrating strong presence in refineries, petrochemical plants. We leverage our domain knowledge across various business segments to address the shift to clean energy to meet the nation鈥檚 Net Zero ambitions.

We provide ready-to-deploy solutions for refineries, green fuels, roads, bridges, integrated rail & metro systems, commercial building & airports, power generation, transmission & distribution systems, chemical process plants, water & waste management, and mining & metal purification systems.

Tata Projects offers one stop service covering entire life cycle of the project, from project conceptualization to operations & maintenance. It uses innovative technology solutions to offer bouquet of services which includes engineering, procurement, construction, commissioning, inspection & expediting, operations, repairs & maintenance, and shutdown services.

Over the years, Tata Projects has received several awards and recognitions for its project delivery and commitment to safety & quality.

We are a part of the TATA Group which operates in more than 100 countries across six continents, with a mission ‘To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust鈥�. In 2022-23, the revenue of Tata companies, taken together, was $128 billion (INR 9.6 trillion). These companies collectively employ over 935,000 people.

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Redington鈥檚 decision to adopt SAP鈥檚 single, integrated cloud technology underscores the company鈥檚 commitment to enhance and automate day-to-day business operations that can handle its growth momentum. Using RISE with SAP, the company will be able to embrace newer business models and drive expansion into previously explored domains and market segments.

鈥�Our association with 51风流marks a pivotal stride in Redington鈥檚 digital evolution. Collaborating at this juncture is vital, as we refine business operations, bolster efficiency, and carve a path towards excellence,鈥� said Pravin Kumar Sadasivam, Chief Technology Officer, Redington Limited. 鈥�With SAP鈥檚 innovative cloud solutions, we aim to not only enhance our overall business operations, but also prepare for the next phase of growth,鈥� he added.

“RISE with 51风流provides company of every size the agility needed to fasten their core technology transformation to a robust, secure, and scalable ERP application. For Redington, it will add an additional dimension to the company鈥檚 digital journey as it looks to streamline their business operations and enhance customer experiences. We look forward to collaborating with Redington to ensure continued growth powered by intelligent, sustainable innovation鈥�, said Ritu Ranade, Vice President 鈥� Consumer Products and Life Sciences, 51风流India.

The program involves Redington鈥檚 move towards Cloud adoption, with the support of NTT Data. NTT Data has been selected to lead the cloud implementation, owing to its proven track record and capabilities on customer transformation journeys.

About SAP:

SAP鈥檚 strategy is to help every business run as a sustainable intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 87% of the world鈥檚 total global commerce touches an SAP庐 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into sustainable intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit www.sap.com.

About Redington Limited:

Redington Limited, an integrated technology solutions provider and a Fortune 500 company, enables businesses in their digital transformation journeys by addressing technology friction 鈥� the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, 300+ brand associations, and 43000 channel partners, Redington enables seamless end-to-end distribution for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in some of the fastest growing markets like India, Singapore, South Asia, Middle-East, Africa and Turkey. Through its concentrated focus on technology, innovations, and partnerships, Redington is one of the most trusted distributors of products, services, and solutions across the world. For details, visit

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Mumbai, February 08, 2023: SAP, the world leader in enterprise application software and cloud solutions, today announced it is supporting Dimexon, one of the leading diamond manufacturers, in its journey to make sustainable luxury accessible to customers globally.

Rajiv P. Mehta, Director, Dimexon Diamonds Limited, said, 鈥淎t Dimexon, we鈥檙e focused on providing our customers with guaranteed natural diamonds, that are fully traceable and ethically crafted. We鈥檙e excited to use RISE With SAP鈥檚 cloud portfolio across critical functions such as manufacturing and supply chains, to increase operational efficiencies as we transform a rough stone into the finest, polished diamond. This aligns with our ambitious roadmap to make sustainable luxury accessible to our growing network of customers worldwide.鈥�

Implemented by PwC India, the initiative will enable Dimexon to migrate its digital landscape on to the 51风流cloud and build an intelligent, sustainable enterprise. As an integral part of its “transparency through digital” strategy to redefine the customer experience, using SAP’s integrated cloud offerings will assist Dimexon in automating and streamlining operations, including understanding customer preferences, sourcing raw materials, tracking inventories, and delivering to stakeholder expectations.

Santanu Saha, Partner, PwC India, said, 鈥淲ith a legacy of over 50 years in the diamond industry, Dimexon was looking for a single, robust, integrated technology platform that would deliver automation, process, simplification, enhanced consumer user experience and real-time insight into the entire value chain. Our deep industry understanding and proven domain expertise with SAP鈥檚 cutting-edge technology will swiftly unlock new opportunities to create sustained outcomes for Dimexon.鈥�

Founded in 1966, Dimexon, a leading player in the mid-stream diamond industry, is regarded as a trusted supplier of the world鈥檚 most beautiful natural diamonds. Over the past 55 years, the company has focused on procuring rough diamonds directly from primary sources, consistently producing high-quality polished diamonds and distributing them to targeted jewellery and watch brands, retailers, and manufacturers globally.

鈥淢oving to the cloud and adopting innovative digital solutions are key to building successful, future-ready businesses. We鈥檙e incredibly proud of our long-standing relationship with a company that has pioneered responsible luxury in the Indian jewellery industry,鈥� said Rajeev Singh, Vice President & Head of Midmarket, 51风流Indian Subcontinent. As Dimexon prepares for business transformation on the cloud, 51风流looks forward to supporting them on their next phase of growth and into the future.鈥�

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India鈥檚 contribution to revenues in the Asia Pacific Japan region doubled in the last two years, a senior 51风流executive told ET, as the country remains the top market in the region for the German technology company.

The number of cloud customers doubled in India in the last two years as the company witnessed rapid growth in the mid-market and enterprise segments, said Kulmeet Bawa, managing director and president, India subcontinent for SAP.

鈥淭here鈥檚 the incumbency piece where existing customers are moving their digital core and ERP systems to the cloud, and as we do that, they are also adding on new solutions as they move,鈥� Bawa said. 鈥淚n addition to that, India is one of the leading markets in the world, if not number one in terms of adding new customers.鈥�

Globally, 2022 was an inflection point for 51风流as it made the transition to a Cloud company after cloud revenues emerged as the largest revenue stream.

India has been among the fastest growing markets for 51风流over the last few quarters, and for seven quarters in the APJ region, said Bawa.

鈥淲e are seeing accelerated growth across segments, and it’s a very well-balanced growth between mid-market and enterprise customers,鈥� he said. The company is starting to add more customers in tier II and III towns as well as digital-first companies who were not traditional 51风流customers.

While there are concerns around the macroeconomic situation in Europe and North America, the mood is a bit different in India. Customers are cautious about the global environment, but they don鈥檛 see any slowing down of demand in India, he added.

This is similar to what several other enterprise technology firms have reported 鈥� steady demand and growth in India even as global markets were starting to slow down.

Driving digital and cloud adoption, innovation and focus on mid-market would be the key pillars on which Bawa said he expects the company to grow in 2023.

鈥淲e have had massive Cloud adoption in the mid-market, and they are adopting more of our solutions,鈥� he said.

He expects this segment to get bigger in 2023, and it will be a key pillar for the German firm going forward.

India is home to close to 15,000 51风流employees and is the second largest centre for the company, which means much of the technology and intellectual property development is done in India.

The company recently announced its low-code, no-code offering and expects demand for this to grow this year.

Bawa said 51风流was also helping customers implement sustainability practices and had set itself a target of net zero emissions by 2023.

鈥淲e had earlier set a target of 2025 but some of the learnings over the pandemic have helped us bring this down and we hope to meet the target next year,鈥� he said.

The article was originally published in The Economic Times on January 09, 2023.

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For German software maker, SAP, India is a priority market in which small and medium enterprises (SMEs) account for 80% of 51风流India鈥檚 customer base. Last year, 51风流India invested `500 crore to localize its multi-cloud strategy for specifically helping Indian businesses. Kulmeet Bawa, President and Managing Director, 51风流Indian Subcontinent, talks about trends in cloud adoption and the company鈥檚 strategy for the next year, in an interview with Ayushman Baruah.

Excerpts:

How was the adoption of cloud in 2022 and how do you see it next year?

India鈥檚 cloud adoption reached an inflection point in 2022. From听鈥檚 perspective, India remains a strategic priority market, both for business and innovation. We observed an accelerated cloud adoption across industries, including engineering, construction, life sciences and pharma, CPG/retail, and IT-ITeS. Major corporations such as Mahindra & Mahindra, Wipro, and HCL Tech moved their digital core to the cloud. We saw an enormous growth across different sizes of organizations, be it the enterprise or midmarket. We also saw numerous SAP-led digital transformations in start-ups and digital natives who now rely upon us as their trusted advisor. In fact, for the past six or seven quarters, we have outperformed our growth every quarter, with a high continuous year-on-year growth. When I consider the headroom and opportunities that are open to our country, I believe that 2023 is our world of opportunity.

What will be the key drivers of digital transformation next year as the macro-economic conditions remain uncertain?

Although organizations have always aimed to enhance their speed, agility, and data-driven decision-making, there is now a heightened feeling of urgency around the adoption of digital. For enterprises to stay relevant in the face of uncertain macroeconomic market conditions, organizations across the spectrum have hastened their digital transformation. Furthermore, low-code and no-code tools, automation, composability, cloud computing, and associated technologies will be the driving forces behind digital transformation. Additionally, rising attention by businesses and the public sector on how digital technology can enable sustainability will be another trend to watch out for.

What鈥檚 51风流India鈥檚 strategy to tap into the growing SMB market in the country?

The small and midsize business (SMB) sector in India today accounts for 29-30% of the country鈥檚 GDP, and SMEs account for 80% of 51风流India鈥檚 customer base. We are the market leader in the SMB sector in India, with a large customer base coming from tier-2 and tier-3 cities including Ahmedabad, Nagpur, Jaipur, Ratnagiri, Kanpur, etc. With the goal of advancing cloud adoption and accelerating company transformation for the Indian mid-market, we have launched several outreach initiatives such as the Transformation Express and Global Bharat Movement focused on helping MSMEs in their journey to cloud migration and digitalization. We invested `500 crore in early 2021 to localize our multi-cloud strategy with the goal of helping Indian businesses become more resilient. Through our multi-cloud strategy, we are enabling our customers to enjoy the benefits of our platform on their choice of cloud infrastructure. Our cloud offering has been adopted by hundreds of brands like Cera Sanitaryware, Luminous Power, Virescent Infrastructure, Puravankara, WayCool Foods & Products, to name a few.

What are some of the key technologies 51风流will be focusing on next year?

As we step into 2023, our goal is to provide our customers with transformational tools that they need to embrace innovation and address the biggest business challenges of their respective industries. Some of these key technologies include: (a) focused on creating an intelligent, inter-connected, and sustainable world and helping companies of all sizes and industries accelerate their sustainability journeys; (b) Platform Engineering which is expected to become more prevalent in 2023 as organizations continue to find and retain highly skilled technology talent. will become the norm that will aid our customers to achieve business agility; and (c) where AI, automation, and machine learning are shaping business landscapes worldwide. By unifying all AI capabilities into a single platform, 51风流AI services will continue to enable teams to build chatbots and automate processes to gain business efficiencies through AI and machine learning.

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