By Subramanian Ananthapadmanabhan, Senior Vice President and Head of Midmarket Business, 51ˇçÁ÷Asia Pacific Japan (APJ)

The pandemic and current geopolitical landscape are creating considerable disruptions across the global supply chain ‒ and for India, its business community could soon face rising demand for components and materials such as chemicals, electronics, semiconductors, and batteries.

While large enterprises have the operational and financial flexibility to cater to this surge, there aren’t enough of them in the Indian corporate sector to optimize its response. This, in turn, opens the door to a remarkable opportunity for the nation’s tens of thousands of smaller businesses to step into – not only to cater to the domestic market but also central to fulfilling India’s national ambitions of becoming a globally competitive player.

Fostering growth in the right places

Today, few firms populate the Indian economy’s most vital and dynamic segment ‒ ““. The nation currently has 600 large Midmarket enterprises with over $500 million in yearly revenue, and thousands more small businesses generating under $50 million a year. And in between is a gap in competitors (the missing middle), challenging the economy’s ability to scale up and maintain a trajectory of ongoing growth quickly.

To fill the vacuum of the missing middle, there is an immense opportunity for thousands of companies to rise from being small to midsize with the intention to grow into large Midmarket enterprises over time. Then, additional firms can move up as well, creating a dynamic marketplace that fosters innovation and adapts to change quickly to fuel meaningful financial progress.

To make that leap, businesses need to adopt a digital strategy. The , reported that 68% of midsize companies in India intend to retain or increase IT spending between 5% and 10%, prioritizing employee and customer engagement, security, and modernization to improve processes.*

Raising the game with Digital Innovation

The IDC finding makes it clear that midsize companies across India understand that technology is vital to their business continuity and resilience. With the right technology investments, they can increase operational agility, improve innovation, and accelerate time to market while overcoming significant challenges in talent shortages and cybersecurity. More importantly, cognitive capabilities, such as artificial intelligence (AI) and predictive analytics, can be embedded into applications to deliver enhanced employee and customer experiences.

Take, for example, . The leading innovator in automotive lighting replaced its paper-based HR processes with integrated, to make work more personal, satisfying, and empowering for its 9,000 employees. The digital transformation effort delivered a secure and stable system that eliminated information silos locked in e-mails, spreadsheets, and disconnected systems and established a single, self-service destination for employees to access HR, payroll, and learning resources.

In addition, employees, regardless of role, can gain new insights to expand on Lumax’s legacy of innovation. As a result, organizational compliance efforts, including payroll and purchase taxation, are more streamlined. More impressively, Lumax’s application of AI and industrial psychology to measure employee talent and make predictive talent decisions is helping the organization run more intelligently and improve the overall employee experience.

While technology adoption can help small and midsize or midmarket businesses gain a competitive advantage similar to that of Lumax, they must overcome challenges such as cybersecurity, the availability of digitally fluent talent, and in some cases, the cost of adopting and integrating new technology into the existing infrastructure. Even though freeing up capital is a substantial hurdle for many firms, digital transformation is no doubt a priority for getting operations back to normal.

According to IDC, nearly three-quarters of surveyed Indian midsize companies have planned or are planning to move to the cloud. The key to overcoming the cash crunch is migrating to a hybrid cloud environment. Nearly half of the respondents favored the agility, performance, and availability of matching the targeted workload to a public or private cloud. In addition, 11% preferred the flexibility to interoperate applications across different clouds as needed.*

Eliminating the missing middle

India has an ambitious goal to emerge as the hub that satisfies the world’s needs. This requires the nation’s companies to take immediate action and digitally transform themselves to take their place among midsize and larger competitors ‒ and eliminate “the missing middle” from India’s business vocabulary.

In 2022, 51ˇçÁ÷dedicated its energy and resources toward empowering small and medium companies throughout India to realize their full potential on the world stage with the initiative. In a journey spanning over 7,000 kilometers and 13 cities, 51ˇçÁ÷engaged over 10,000 businesses to see firsthand how cloud technologies can help prepare for a future of high-growth potential.

After this journey, starts the journey of the next million. The Transformation Express now premieres in the metaverse. Learn how to develop the right business models, gain efficiencies, fund innovations, and transform mission-critical systems with .

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• Enabling cloud adoption and showcasing the full range of ‘‘ offerings to mid-market enterprises, an immersive experience center will travel over 7,000 kilometres across 13 cities.
• 51ˇçÁ÷will foster industry-academic partnerships to familiarise next-generation youth with emerging technologies to make them future-ready.
• Over 7,000 saplings will be planted to mitigate climate change and support India achieve its sustainability goals.

DELHI – April 12, 2022 – 51ˇçÁ÷India today announced the launch of an immersive mobile experience center, ‘Transformation Express’, to advance cloud adoption and drive business transformation for Indian mid-market.

An IDC Info-brief on the ‘State of Indian Mid-Markets’ indicated that 74% of enterprises are likely to move applications to the Cloud in 2022. To address the needs of this market, SAP’s ‘cloud on wheels’ initiative will provide the much-needed support for the industry to remain competitive and to stay relevant in the rapidly changing business landscape.

Speaking at the launch, Kulmeet Bawa, President and Managing Director, 51ˇçÁ÷Indian Subcontinent, said, “Indian SMEs are the engines of economic growth and equitable development. They contribute to more than 30% of our GDP. As the sector grows and expands, moving to cloud is becoming an imperative for organizations to scale. The ‘Transformation Express’ initiative reaffirms our commitment to empower Indian SMEs to improve cost efficiencies and agility, and transition into intelligent, sustainable enterprises.”

51ˇçÁ÷Transformation Express – Key Highlights

As the Transformation Express embarks across length and breadth of India, joining 51ˇçÁ÷is our global strategic service partner, Tech Mahindra, to collaboratively bring SAP’s ‘RISE With SAP’ cloud momentum to customers who are across phases of their digital transformation and to give them an entirely new method to reimagine processes for improved business outcomes.

The initiative focused on enhancing customer value lifetime is built on the following 3 pillars:

1. Experience center: Designed as a traveling centre, the bus is equipped with the state-of-art technologies like Rise with SAP, SAP’s Digital Core, Procurement, Customer and People Experience solutions providing businesses a front row view of how they can speed-up their cloud migration and digital transformation initiatives.
2. Skilling the future: 51ˇçÁ÷India will work with local industry/trade associations and academic institutions to give young students a first-hand view of power of Cloud technology and how it can help businesses grow and scale.
3. Driving Sustainability: For every kilometre the bus travels, 51ˇçÁ÷India will plant a sapling to offset carbon footprints.

Subramanian Ananthapadmanabhan, Senior Vice President Mid-Market, SAP, Asia Pacific Japan, further added: “The mid-market sector has embraced technology enthusiastically and witnessed exponential growth. By collaborating with our customers, associations, government bodies, and industry-academia partnerships, we’re building an ecosystem that can co-create, empower, enable these organizations in their digitalization, and fast-track their cloud journey.”

In 45 days, the bus will travel over 7, 000 kilometres offering SMEs a first-hand glimpse at how a cloud-based digital core may help enterprises plan and adapt more swiftly. It is combined with interactive product demos, a virtual reality exhibition, and informative sessions. Starting from Delhi, the bus will travel to Gurgaon, Ludhiana, Jaipur, Ahmedabad, Baroda, Mumbai, Pune, Hyderabad, Chennai, Coimbatore, Kochi, and Bangalore.

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About SAP

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51ˇçÁ÷customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. 51ˇçÁ÷helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51ˇçÁ÷helps the world run better and improve people’s lives. For more information, visit .

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2021 Annual Report on Form 20-F.

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