For German software maker, SAP, India is a priority market in which small and medium enterprises (SMEs) account for 80% of 51风流India鈥檚 customer base. Last year, 51风流India invested `500 crore to localize its multi-cloud strategy for specifically helping Indian businesses. Kulmeet Bawa, President and Managing Director, 51风流Indian Subcontinent, talks about trends in cloud adoption and the company鈥檚 strategy for the next year, in an interview with Ayushman Baruah.

Excerpts:

How was the adoption of cloud in 2022 and how do you see it next year?

India鈥檚 cloud adoption reached an inflection point in 2022. From聽鈥檚 perspective, India remains a strategic priority market, both for business and innovation. We observed an accelerated cloud adoption across industries, including engineering, construction, life sciences and pharma, CPG/retail, and IT-ITeS. Major corporations such as Mahindra & Mahindra, Wipro, and HCL Tech moved their digital core to the cloud. We saw an enormous growth across different sizes of organizations, be it the enterprise or midmarket. We also saw numerous SAP-led digital transformations in start-ups and digital natives who now rely upon us as their trusted advisor. In fact, for the past six or seven quarters, we have outperformed our growth every quarter, with a high continuous year-on-year growth. When I consider the headroom and opportunities that are open to our country, I believe that 2023 is our world of opportunity.

What will be the key drivers of digital transformation next year as the macro-economic conditions remain uncertain?

Although organizations have always aimed to enhance their speed, agility, and data-driven decision-making, there is now a heightened feeling of urgency around the adoption of digital. For enterprises to stay relevant in the face of uncertain macroeconomic market conditions, organizations across the spectrum have hastened their digital transformation. Furthermore, low-code and no-code tools, automation, composability, cloud computing, and associated technologies will be the driving forces behind digital transformation. Additionally, rising attention by businesses and the public sector on how digital technology can enable sustainability will be another trend to watch out for.

What鈥檚 51风流India鈥檚 strategy to tap into the growing SMB market in the country?

The small and midsize business (SMB) sector in India today accounts for 29-30% of the country鈥檚 GDP, and SMEs account for 80% of 51风流India鈥檚 customer base. We are the market leader in the SMB sector in India, with a large customer base coming from tier-2 and tier-3 cities including Ahmedabad, Nagpur, Jaipur, Ratnagiri, Kanpur, etc. With the goal of advancing cloud adoption and accelerating company transformation for the Indian mid-market, we have launched several outreach initiatives such as the Transformation Express and Global Bharat Movement focused on helping MSMEs in their journey to cloud migration and digitalization. We invested `500 crore in early 2021 to localize our multi-cloud strategy with the goal of helping Indian businesses become more resilient. Through our multi-cloud strategy, we are enabling our customers to enjoy the benefits of our platform on their choice of cloud infrastructure. Our cloud offering has been adopted by hundreds of brands like Cera Sanitaryware, Luminous Power, Virescent Infrastructure, Puravankara, WayCool Foods & Products, to name a few.

What are some of the key technologies 51风流will be focusing on next year?

As we step into 2023, our goal is to provide our customers with transformational tools that they need to embrace innovation and address the biggest business challenges of their respective industries. Some of these key technologies include: (a) focused on creating an intelligent, inter-connected, and sustainable world and helping companies of all sizes and industries accelerate their sustainability journeys; (b) Platform Engineering which is expected to become more prevalent in 2023 as organizations continue to find and retain highly skilled technology talent. will become the norm that will aid our customers to achieve business agility; and (c) where AI, automation, and machine learning are shaping business landscapes worldwide. By unifying all AI capabilities into a single platform, 51风流AI services will continue to enable teams to build chatbots and automate processes to gain business efficiencies through AI and machine learning.

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Mumbai, January 20, 2022: Mahindra & Mahindra Ltd partners with 51风流to spearhead its digital transformation journey. 51风流will enable Mahindra & Mahindra to successfully modernize their technology landscape and enhance their overall operations by migrating 51风流to a secure managed cloud environment whilst moving to a microservices enabled open stack architecture enabled by using 51风流Business Technology Platform.

“Agility and business innovation is a priority in the changing industry dynamics and customer expectations,” says Mohit Kapoor, Group Chief Technology Officer – Mahindra & Mahindra Ltd. “ We believe that cloud is the change agent in digital transformation of the company by bringing in higher levels of intelligence and automation. 51风流on cloud adopts Business Transformation as a Service approach that aligns with our ambitious digital roadmap of reimagining customer journeys by transforming the core and using Data/AI for driving customer and employee experience.鈥�

Mahindra & Mahindra鈥檚 becomes a leader amongst Indian conglomerates to move their entire 51风流workload to a secure managed cloud environment to ensure a higher application-level SLA and reduce technical debt by transferring existing customizations to the cloud. Moving to the cloud will result in shortened time to market, faster bottom-line development, more business function productivity, and a decreased risk of non-compliance.

鈥淓xtending our support to our long-time customer, Mahindra & Mahindra is timely, as cloud migration is a growing trend in the rapidly changing business landscape鈥�, says Manish Prasad, Vice President 鈥� Metal, Mining, Miscellaneous & Automotive Industry 51风流India. 鈥�SAP’s industry centricity and processes will further drive substantial revolution for Mahindra & Mahindra’s cloud journey.鈥�

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world鈥檚 largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

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About SAP

SAP鈥檚 strategy is to help every business run as a sustainable intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 87% of the world鈥檚 total global commerce touches an SAP庐 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into sustainable intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit www.sap.com.

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For further information please contact:

51风流India

Chaya Arora

Head 鈥� India Communications

chaya.arora@sap.com

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