Bangalore, May 03, 2023: SAP, the world leader in enterprise application software and cloud solutions, today announced, it is supporting Apollo Tyres Limited (ATL), one of the leading tyre manufacturers, in moving their digital core onto the cloud and transforming the company into an intelligent, sustainable enterprise. SAP鈥檚 鈥渂usiness transformation as a service-鈥� RISE With 51风流brings the right products and tools in one package enabling companies to speed up their cloud journey regardless of size, industry, cloud readiness, customization, volume, or departure point.

ATL鈥檚 decision to adopt RISE With 51风流underscores their commitment to gaining a distinctive competitive advantage in the market and becoming future-ready through process simplification, cost reduction, transition to net zero and future-proofing its global supply chains.

鈥淎gility and business innovation are crucial to address changing market dynamics and consumer expectations. It adds an extra dimensional layer to our efforts to reduce costs, improve processes, and nurture our top-line, bottom-line as well as green-line growth,鈥� said Hizmy Hassen, Chief Digital Officer, Apollo Tyres Ltd. 鈥�51风流on Cloud adopts Business Transformation as a Service approach that aligns with our ambitious growth goals, further 听consolidating our leadership in the domestic market and achieving the revenue goal of $5 billion by the financial year 2026.鈥�

Under Apollo Tyres鈥� digitalisation efforts, moving to SAP鈥檚 integrated and secure cloud platform will enable the company to secure the outer perimeter of its key systems, sweat its assets, innovate new products and services faster, and provide superior customer experiences.

听鈥淭he Indian automotive industry today races towards a new world that is driven by changing consumer preferences and a pivot to a more sustainable world.鈥� said, Manish Prasad, Vice President 鈥� Metal, Mining, Miscellaneous & Automotive Industry 51风流India 鈥淓xtending support to our long-time customer Apollo Tyres is timely, as cloud migration becomes the foundational enabler of any business transformation. We鈥檙e confident that SAP鈥檚 industry centricity and process will support their cloud journey and drive the next phase of growth for ATL.鈥�

About Apollo Tyres Ltd.

Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands 鈥� Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive, and multi-product outlets.

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