Amul sparked India’s white revolution, transforming the dairy cooperative movement while rallying and easing the plight of millions of Indian farmers. As Amul’s long-term business partner, we at 51风流India, are extremely proud of the company’s success, which has inspired an entire nation and demonstrated the importance of cooperative enterprises in nation-building and development.

The Beginning – From Cow to Consumer

The “Amul” brand is promoted by the Gujarat Cooperative Milk Marketing Federation (GCMMF) Ltd., India’s largest food product organization, and the Dairy Cooperatives of Gujarat’s apex organization. In 2021-22, the company’s annual group turnover was INR 63,000 crores (USD 8.4 billion). Amul has grown into an iconic, local brand that is now the world’s eighth-largest dairy company in the previous two decades.

In the last 75 years, we’ve seen:

• Gujarat’s dairy cooperatives have created an economic network that connects more than 3.6 million village milk producers with millions of Indian and international consumers.
• They gather an average of 267 lakh litres of milk per day from their producer members (26.7 million litres per day).
• More than 70% of the population is made up of small-scale farmers and landless laborers, with a significant number of tribal people and scheduled castes.
• The GCMMF and its member unions ensure that 80-85% of consumer rupees are returned to milk producer members.

The IT Call

Although Amul鈥檚 success propelled India into the world’s largest producer of milk and milk products, the journey to it has been a long one. As the company鈥檚 operations grew exponentially, it required a robust solution that could provide an end-to-end supply chain with dairy-specific functionality, tighter integration between the sales and distribution arms, and in general bring all its entities to work on a common set of processes and technology systems, with the same level of business process maturity. Additionally, Amul also experienced data discrepancies and inaccuracies, slowing down overall business processes and efficiencies.

Amul then roped in 51风流India to optimize business processes and drive company-wide digital transformation using SAP鈥檚 digital core ERP and supply chain solutions. SAP鈥檚 platform helped Amul scale its operations and broaden its milk product category, releasing over 100 products.

Amul is also a member of SAP’s Global Advisory Council, which aims to foster thought leadership and gather consumer feedback to help the company and the industry flourish.

Amul’s goal is to double farmers’ income in the next two years by improving support through cattle feed support programs, skill enhancement, and veterinary services, for which 51风流is collaborating with the company to build an IoT platform and truly transform it into an “intelligent, sustainable enterprise.”

鈥淭he best way to predict your future is to create it,鈥�- Abraham Lincoln

Technology has been instrumental in driving Amul鈥檚 digital business transformation, opening new avenues for economic growth and socio-cultural changes at India鈥檚 grassroots. But it’s crucial to realize that no single company, industry, or country can solve these problems on its own as we work toward a more equal and social society. While Amul’s developmental model has provided a framework for all of us, India’s greatest success will come from sharing our lessons gained and aiding one another in reaching our common aspirations for a better, more just, and equal future.

It is in this spirit now that Amul and 51风流India, have launched a collaborative community outreach initiative, that will make technology accessible to the remote communities of Bharat and help transform the lives of millions of kids, adolescents, youth, women, and farmers. Through this, both the companies aim to empower people with technology, in the remotest areas of Gujarat, to drive new engines of growth and opportunities in a way, that benefits everyone and drives the vision of an 鈥楢tmanirbhar Bharat鈥� or a 鈥楽elf-reliant India.鈥�

Using Digital Transformation to help India run better and transform people鈥檚 lives

As a part of the program, the companies will:

• Develop digitally-savvy communities: by imparting digital literacy, coding, problem-solving and English skills to 100,000 children, adolescents, and youth via computer labs set up across 60 schools. We will also train over 250 teachers, thus enabling the adoption of India鈥檚 New Education Policy imperatives.

• Will facilitate school to Workforce transition: By promoting a STEM-focused learning environment to help students from marginalized communities to make a smoother transition from school to the workforce. Our mission is to reduce school dropouts, and improve learning outcomes, thus creating an employable talent pool and a future-ready workforce.
• Drive Women empowerment and entrepreneurship: By supporting over 20,000 young women through digital-financing skill enablement and functional communications. By strengthening support for the social business sector, our hope is to enable women with 鈥渆mployable 21st-century skills鈥� while helping them lead their own communities.
• Digital Transformation Supporting Farmer Livelihoods: By scaling community ownership & participation under Build, Operate, Transfer Model of sustainable development, by planting fruit-bearing saplings. This will help improve biodiversity, reduce soil erosion, and increase green cover, thus enhancing the livelihoods of countless Indian farmers and their families.

51风流India & Amul Partner to Transform Lives of 1.5M Indians (Video):

connect with us on .

The post Amul’s Digital Transformation Journey Helping India Run Better appeared first on 51风流India News Center.

Click the button below to load the content from YouTube.

Always allow YouTube

Over the last two decades, the two companies have worked together to optimize business processes and drive digital transformation for Amul, using SAP鈥檚 digital core ERP and supply chain solutions. The community outreach, is therefore, a natural extension of the companies鈥� long-standing partnership and commitment to innovation and creation of a long-term, scalable, and greener world.

Speaking on the collaboration, RS Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation, Ltd,聽(Amul) said, 鈥淥ver 66 percent of India’s population lives in rural areas. Most of the rural population lives in India depends on agriculture, animal husbandry and dairying for their livelihood. Over the years, we have observed that various Government has tried their best to give them better access to education, transportation, financial services, and internet connectivity. With an objective of inclusive and sustainable community development, Amul and 51风流has joined for the project. Under the project, quality digital literacy and skill interventions training imparted to school going children ate teachers.

Sodhi has also said that 鈥渙ur collaboration with 51风流is a step forward in bringing these rural communities into mainstream by empowering them to hone essential future skills and turn their dreams into a reality. Our hope is that it will go a long way in nation building and creating an Atmanirbhar India.

To drive literacy and inclusion at the grassroots, 51风流and Amul have collaboratively created a digitally inclusive ecosystem that will deliver technical education and professional support in the areas of coding, English skills, and socio-economic opportunities.

Key pillars of the initiative include:

• Coding and 21^st Century Skills: To power India’s 5 trillion-dollar economy, we need to develop digitally savvy communities. This will be done by imparting digital literacy, coding, problem solving and English skills for citizens in remote villages, thus enabling adoption of New Education Policy imperatives.
• School to Workforce transition: Will build a STEM-focused learning environment to help students in marginalised regions make a smoother transition to the workforce and enhance job opportunities. It will also reduce school dropouts, improve learning, and create an employable talent pool by encouraging critical reasoning and analytical thinking.
• Women empowerment and entrepreneurship: Women in rural areas are finding more entrepreneurial opportunities thanks to the growing digital world. Over 20,000 young women will be taught in digital-financing skills and functional communications as part of “Employable 21st Century Skills,” with the goal of strengthening support for the social business sector and achieving gender equality.
• Support Farmer Livelihoods: The outreach will help scale community ownership & participation under Build, Operate, Transfer Model of sustainable development. By planting fruit-bearing saplings, the companies will help improve biodiversity, reduce soil erosion, and increase green cover, thus enhancing support to the livelihood of farmers and their families.

Kulmeet Bawa, President, and Managing Director, 51风流Indian Subcontinent, said, 鈥淭echnology can act as a catalyst in shaping India鈥檚 journey to an inclusive and sustainable economy. While urban development projects such as smart cities and futuristic mobility are reflective of this potential, true progress of India lies in the development of her villages. Our work with Amul is an expansion of this vision and will provide citizens with the information and tools they need to succeed. As India continues to lead global action on sustainability, collaboration like ours will also provide the critical foundation for an inclusive and resilient future in which no one is left behind.鈥�

Pratham Infotech Foundation, an NGO organization that works to close the digital divide in India, will lead Amul and 51风流India’s collaborative outreach.

About SAP

SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition.

We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .

About Amul

The Gujarat Cooperative Milk Marketing Federation Ltd, Anand (Amul) is the largest food product organisation of India with annual group turnover of 鈧� 63,000 crores (USD 8.4 billion dollar) during 2021-22. It is the apex organization of the Dairy Cooperatives of Gujarat. This State has been a pioneer in organizing dairy cooperatives and our success has not only been emulated in India but serves as a model for rest of the World.

Over the last 75 years, Dairy Cooperatives in Gujarat have created an economic network that links more than 3.6 million village milk producers with millions of consumers in India and abroad through a cooperative system that includes 18,565 Village Dairy Cooperative Societies (VDCS) at the village level, affiliated to 18 District Cooperative Milk Producers鈥� Unions at the District level and GCMMF at the State level. These cooperatives collect on an average 267 Lakhs Litres of milk per day (26.7 million litre per day) from their producer members, more than 70% of whom are small, marginal farmers and landless labourers and include a sizeable population of tribal folk and people belonging to the scheduled castes.聽 Gujarat Co-operative Milk Marketing Federation Ltd., markets milk and milk products under brand of 鈥淎mul鈥�. It markets the products, produced by the district milk unions in 96 dairy plants. The combined processing capacity of these plants is 41 million litres per day, with six dairy plants having processing capacity in excess of 1 million Litres per day.

GCMMF and its member unions ensure that around 80-85% of consumer rupee goes back to milk producer members.

# # #

For media enquiries, contact:

Chaya Arora:
9987590976
chaya.arora@sap.com

Shristi Mahnot:

9986729683
Shristi.Mahnot@genesis-bcw.com

51风流Press Room; press@sap.com

The post 51风流India and Amul – Transforming Lives of 1.5 Million Indians appeared first on 51风流India News Center.