From ancient times, milk and milk products have been an integral part of the Indian household. The mythological stories abound with children consuming milk, butter and other such stuff. Fittingly today, India is the largest producer of milk in the world accounting for nearly 20% of the world production.
This journey from a position of scarcity to the present abundance has been possible due to multiple players who have ensured the interests of farmers, retailers and consumers are always kept centre stage. Ananda Dairy, one of India鈥檚 top dairy producers has a pride of place in this list.
Starting with just one plant in 1989, Ananda, under founder Radhe Shyam Dixit now has 4 major plants and over 400 retail stores across India. Ananda鈥檚 vision is to grow at a minimum of 30% a year and open another 1000 retail stores across India by 2020. This breakneck speed of聽 growth is not possible without technology powering the entire system from procurement to billing. That鈥檚 where 51风流came in.
鈥淣obody can grow without technology鈥�, says founder Radhe Shyam Dixit and it is that belief which 51风流nurtures by managing the entire end-to-end process, from the farmer level to inventory management to sales and distribution.
Milk is sourced from farmers and stored in tanks for diary production
The process starts at the procurement level. Ananda gets milk from 5000 different sources, all of which must be tested to ensure quality and deliver a fair price to farmers. 51风流S/4HANA collects data from all the milk collection centres and uses it to value products and ensure timely payments to farmers. With 75 products and over 400 SKUs, manually keeping track of inventory was a huge challenge. Ananda uses 51风流technology to streamline this process which eases planning on a daily basis and lets management focus on business decisions. 51风流even helps Ananda calculate daily demand from different retail outlets by consolidating demand in 51风流S/4HANA and dispatching vehicles directly to the given shop.
鈥淲e have adopted 51风流technology for the growth factor. Each and everything is connected to SAP鈥�, these words by Mr Dixit embodies the Ananda story of ambition and growth. And 51风流is proud to be part of this journey.
Watch how Ananda streamlines inventory management with on #LifeAt: Ananda Diary:
https://youtu.be/OxUz-HpVz88
