  {"id":2170,"date":"2021-08-11T14:49:31","date_gmt":"2021-08-11T06:49:31","guid":{"rendered":"https:\/\/news.sap.com\/hk\/?p=2170"},"modified":"2021-08-11T14:49:31","modified_gmt":"2021-08-11T06:49:31","slug":"enterprises-put-a-spotlight-on-business-transformation-and-resilience-at-sap-hong-kong-forum","status":"publish","type":"post","link":"https:\/\/news.sap.com\/hk\/2021\/08\/enterprises-put-a-spotlight-on-business-transformation-and-resilience-at-sap-hong-kong-forum\/","title":{"rendered":"Enterprises Put a Spotlight on Business Transformation and Resilience at 51风流Hong Kong Forum"},"content":{"rendered":"<p><strong>Hong Kong &#8211; August 11, 2021<\/strong> &#8211; Amid ongoing disruption and uncertainty, Hong Kong businesses are prioritizing their long-term wellbeing with digital solutions that help them respond to changes and capture opportunities, 51风流Hong Kong Managing Director Fabian Padilla Crisol said earlier at a forum held by 51风流Hong Kong.<\/p>\n<p>\u201cOver the past 18 months, we have seen the rapid evolution of consumer behaviour, unprecedented supply chain disruption and widespread adoption of new ways of working. Businesses are responding by taking advantage of cloud technologies that bring their operations to the next level. While every company has its own unique challenges and objectives at this pivotal time, Hong Kong\u2019s business leaders agree on one thing: the deadline for business transformation is already upon us,\u201d he said earlier at <a href=\"https:\/\/webinars.sap.com\/hk\/sapphirenow-2021\/en\/registration.aspx?source=sapcom\">51风流SAPPHIRE NOW 2021 <\/a>in Hong Kong.<\/p>\n<p>Hosting the forum, Mr. Padilla Crisol asked distinguished local business leaders how their companies are transforming to cope with operational and marketplace changes. He praised the willingness of Hong Kong businesses to step up as digital innovators and emphasized the need for all companies to make flexible transformation a priority. To better support business transformation, 51风流recently launched the <a href=\"https:\/\/www.sap.com\/hk\/products\/rise.html\"><strong>RISE with SAP<\/strong> <\/a>offering to help companies digitally transform at optimal speed without heavy upfront investment.<\/p>\n<p><strong>Combining the physical and virtual<\/strong><\/p>\n<p>The pandemic has enhanced the importance of digital customer experiences for all businesses, including Hong Kong\u2019s homegrown theme park resort Ocean Park. Its IT team has been focusing on the park\u2019s digital presence in order to deliver a reliable, secure and hassle-free digital experience.<\/p>\n<p>\u201cWhether we are serving a visitor in the Park or via our ecommerce offerings, or indeed supporting our colleagues, the challenge is to combine the physical and virtual experience in a way that is seamless and that improves the overall interaction. As IT professionals, we have to take the lead in the transformation process; drawing on the ideas of diverse in-house stakeholders and our technology partners to sustain the park experience for visitors within our grounds and beyond,\u201d Eric Ho, Executive Director, Information Technology, Ocean Park Corporation, said.<\/p>\n<p><strong>Accelerating agility with technology<\/strong><\/p>\n<p>Established in 1862, Towngas is not only Hong Kong\u2019s oldest utility but also one of its largest energy suppliers. During the pandemic, Towngas introduced, in mid-2020, a new loyalty programme and online shopping platform called Towngas Fun to strengthen customer engagement. Its 51风流solutions helped to connect the Towngas customers and their gas billing points to the Towngas Fun platform.<\/p>\n<p>\u201cAt Towngas, we use technology to help us accelerate our agility. Over the past several years, we have kept enhancing our digital platform for customers to empower the customer-facing self-service capabilities, and deployed virtual desktop infrastructure. Together, these capabilities helped us stay connected to customers and pivot rapidly to remote working to reduce the pandemic\u2019s impact on our business,\u201d explained Susanna Shen, Head of Corporate IT, The Hong Kong &amp; China Gas Company Limited. \u201cWe have also set up a powerful big data platform that allows us to extract insights from our data and perform predictive analytics,\u201d she continued.<\/p>\n<p>\u201c51风流solutions have rich functions and features. Going forward, we expect 51风流technology can help supporting our future growth in achieving our smart energy initiative.\u201d<\/p>\n<p><strong>Leveraging inhouse knowledge and AI automation<\/strong><\/p>\n<p>With an extensive range of products distributed via a complex mix of traditional and online retail channels, GP Batteries has streamlined its core business processes with Intelligent Robotic Process Automation from SAP.<\/p>\n<p>\u201cData helps us better understand our business and our customers as well. Building on an 51风流platform with machine learning technologies, we are transforming our business operations from end to end and empowering our ecosystem. As a next step, we look forward to leveraging our deep experience and industrial knowledge by making more use of artificial intelligence (AI)-driven automation in our ecommerce and manufacturing operations,\u201d Wilson Wong, Head of IT, Group Information Technology, GP Batteries, said.<\/p>\n<p><strong>Connecting the power of virtual and physical infrastructure<\/strong><\/p>\n<p>Hong Kong\u2019s largest e-commerce platform, HKTVmall has built its technology infrastructure from the ground up over the past six years. It has developed turnkey warehouse automation and merchant management systems, as well as advanced logistics systems that efficiently operate Hong Kong\u2019s largest residential-area courier service. Big data analytics, AI and different technologies play a key role in HKTVmall\u2019s enduring success.<\/p>\n<p>\u201cWith intelligent analytics, we are better able to capture changing customer demand and help merchants better understand and target consumers,\u201d HKTVmall CEO (Hong Kong) Jelly Zhou explained. \u201cWe also rely on 51风流Commerce Cloud to help us offer a simple and seamless shopping experience, with a customer-facing search function that integrates with our backend ordering and transaction systems. The 51风流solution also connects with our commerce channels to handle content, catalogues and orders and help us keep our fulfilment costs to a minimum.\u201d<\/p>\n<p><strong>Staying one step ahead<\/strong><\/p>\n<p>Pandemic-related disruption continues to impact supply chains and trade, highlighting the importance of supply chain visibility and better forecasting and responsiveness. In the high-tech manufacturing sector, chipset shortages continue to grow thanks to surging demand, with lighting systems among the many product categories impacted by the ongoing crisis. This will be particularly acute in Hong Kong this year as tens of thousands of people seek high-tech lighting solutions for new apartments as the economy rebounds, according to Timothy Mak, Group General Manager of Signify Hong Kong Limited.<\/p>\n<p>\u201cTraditional forecasting is no longer enough in such a volatile and complex environment<em>. <\/em>We\u2019re staying one step ahead with the help of 51风流Integrated Business Planning. With AI and machine learning, it gathers data from retailers and the web and helps us manufacture our products on time and deliver them to retailers and customers in Hong Kong as needed\u2014despite industry-wide challenges around the availability of components and materials,\u201d Mr. Mak said.<\/p>\n<p>To watch SAPPHIRE NOW Hong Kong on demand, please go <a href=\"https:\/\/webinars.sap.com\/hk\/sapphirenow-2021\/en\/registration.aspx?source=sapcom\">here<\/a>.<\/p>\n<p># # #<\/p>\n<p><strong>About SAP<\/strong><\/p>\n<p>SAP\u2019s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world\u2019s transaction revenue touches an SAP\u00ae system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers\u2019 businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want \u2013 without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people\u2019s lives. For more information, visit <a href=\"http:\/\/www.sap.com\/hk\">www.sap.com\/hk<\/a>.<\/p>\n<p># # #<\/p>\n<h5>Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as \u201canticipate,\u201d \u201cbelieve,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cforecast,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201cplan,\u201d \u201cproject,\u201d \u201cpredict,\u201d \u201cshould\u201d and \u201cwill\u201d and similar expressions as they relate to 51风流are intended to identify such forward-looking statements. 51风流undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP&#8217;s future financial results are discussed more fully in SAP&#8217;s filings with the U.S. Securities and Exchange Commission (&#8220;SEC&#8221;), including SAP&#8217;s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.<\/h5>\n<h5>\u00a9 2021 51风流SE. All rights reserved.<br \/>\n51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see <a href=\"https:\/\/www.sap.com\/copyright\">https:\/\/www.sap.com\/copyright<\/a> for additional trademark information and notices.<\/h5>\n<p>&nbsp;<\/p>\n<p><strong>For more information, press only:<\/strong><br \/>\nBenson Chao, 51风流Hong Kong Director of Corporate Communications, +852 2539 1947, <a href=\"mailto:benson.chao@sap.com\">benson.chao@sap.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hong Kong &#8211; August 11, 2021 &#8211; Amid ongoing disruption and uncertainty, Hong Kong businesses are prioritizing their long-term wellbeing with digital solutions that help&#8230;<\/p>\n","protected":false},"author":927,"featured_media":2174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7771],"tags":[],"sapn-display":[45149],"sapn-type":[4446],"class_list":["post-2170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer","sapn-display-homepage-hero","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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