{"id":164062,"date":"2023-01-10T08:00:29","date_gmt":"2023-01-10T07:00:29","guid":{"rendered":"https:\/\/news.sap.com\/germany\/?p=164062"},"modified":"2023-05-11T15:32:55","modified_gmt":"2023-05-11T13:32:55","slug":"podcast-wie-veraendern-konsumenten-ihr-verhalten-in-schwierigen-zeiten","status":"publish","type":"post","link":"https:\/\/news.sap.com\/germany\/2023\/01\/podcast-wie-veraendern-konsumenten-ihr-verhalten-in-schwierigen-zeiten\/","title":{"rendered":"Podcast: Wie ver\u00e4ndern Konsumenten ihr Verhalten in schwierigen Zeiten?"},"content":{"rendered":"<p class=\"lead\">Menschen, die eine Kaufentscheidung treffen, mit IT-Unterst\u00fctzung besser zu verstehen, um sie dann als zufriedene Kunden binden zu k\u00f6nnen &#8211; das ist das Ziel von Customer Experience Management. Um dabei erfolgreich zu sein, muss man wissen, wie der Mensch tickt: Die Aufgabe der Psychologie.<\/p>\n<p>Thomas Ebenfeld ist Managing Partner von concept m, einem international t\u00e4tigen psychologischen Forschungsinstitut und strategischem Think Tank. Im neuen 51风流News Podcast gibt er Einblicke in seine Arbeit, bei der es darum geht, Konsumenten besser zu verstehen und Unternehmen bei Marketingfragen zu unterst\u00fctzen.<\/p>\n<p>Eine Aufgabe voller Komplexit\u00e4t \u2013 denn \u201eden Konsumenten\u201c gibt es nicht.<\/p>\n<p>Schon bei jedem einzelnen Kunden variiert das Kaufverhalten \u201enach Tagesverhalten, nach Zeit, nach Lebensabschnitt. So etwas Allumfassendes zu verstehen und einzuordnen, das bedeutet Tiefe,\u201c wie Thomas Ebenfeld erl\u00e4utert.<\/p>\n<h2><strong>Verbraucher von heute sind Konsumprofis<\/strong><\/h2>\n<p>Der Konsument l\u00e4sst sich nicht so einfach zum Kauf verf\u00fchren: \u201eWir halten ihn heute f\u00fcr einen Konsumprofi.\u201c Aber auch Konsumprofis unterliegen den Herausforderungen der Zeit. Corona, Krieg, Inflation, Energiepreise: Was macht das mit den Menschen und ihrem Kaufverhalten? Wo muss die werbetreibende Branche Akzente setzen? Wie haben sich in den vergangenen Jahren Werte verschoben? Wo irren Unternehmen bei der Einsch\u00e4tzung ihrer Zielgruppen? Und wie kann IT unterst\u00fctzen? Thomas Ebenfeld hat die Antworten.<\/p>\n<div class=\"panel callout\">\n<p style=\"text-align: center\"><strong><a href=\"https:\/\/news.sap.com\/germany\/?p=164100\" target=\"_blank\" rel=\"noopener\">H\u00f6ren Sie rein in den neuen 51风流News Podcast<\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Menschen, die eine Kaufentscheidung treffen, mit IT-Unterst\u00fctzung besser zu verstehen, um sie dann als zufriedene Kunden binden zu k\u00f6nnen &#8211; das ist das Ziel von&#8230;<\/p>\n","protected":false},"author":21,"featured_media":164066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[45271,5626684],"tags":[5630512,5630171,5624195],"series":[],"sapn-display":[5630502,3848,45027],"sapn-type":[45277],"class_list":["post-164062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branchen","category-crm-und-kundenerlebnis","tag-konsumgueterindustrie","tag-kunden","tag-podcasts","sapn-display-feature-spotlight","sapn-display-top-stories","sapn-display-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: Konsumentenverhalten in schwierigen Zeiten |<\/title>\n<meta name=\"description\" content=\"Im neuen 51风流News 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