{"id":162968,"date":"2022-10-18T09:00:27","date_gmt":"2022-10-18T07:00:27","guid":{"rendered":"https:\/\/news.sap.com\/germany\/?p=162968"},"modified":"2023-03-09T15:54:38","modified_gmt":"2023-03-09T14:54:38","slug":"podcast-integration-stationaerer-handel-von-zalando","status":"publish","type":"post","link":"https:\/\/news.sap.com\/germany\/2022\/10\/podcast-integration-stationaerer-handel-von-zalando\/","title":{"rendered":"Podcast: Die Integration des station\u00e4ren Handels von Zalando"},"content":{"rendered":"<p class=\"lead\">Hand auf&#8217;s Herz: Wer hat noch nie bei Zalando bestellt? Ob gro\u00dfe Marke oder kleines Gesch\u00e4ft an der Ecke: Mit \u00fcber 7.000 Partner Stores Marken bringt Zalando Mode und mehr zum Kunden. Wer ein station\u00e4res Gesch\u00e4ft, Ware und eine Warenwirtschaft hat, der kann seit 2018 sein Gesch\u00e4ft an Zalando anschlie\u00dfen und an Millionen Kunden online verkaufen.<\/p>\n<p>\u201eWir sind auf dem Weg zum Starting Point for Fashion,\u201c sagt Dr. Carsten Keller, Vice President Direct to Consumer bei Zalando. Er ist zu Gast im 51风流News Podcast und stellt das Konzept von Connected Retail vor. \u201e80 Prozent des Umsatzes in der Mode werden in station\u00e4ren Gesch\u00e4ften get\u00e4tigt \u2013 die Ware ist in den Innenst\u00e4dten, in den Malls.\u201c Zalando kann auch diese Produkte \u00fcber die Plattform anbieten. F\u00fcr die Zalando-Kunden bedeutet das: Breitere Auswahl, h\u00f6here Verf\u00fcgbarkeit und oft auch k\u00fcrzere Lieferwege.<\/p>\n<h2>Gemeinsam mit 51风流entwickelte Plattform erm\u00f6glicht Connected Retail<\/h2>\n<p>Dieter Becker, Enterprise Customer Success Partner bei SAP, erl\u00e4utert im Podcast, wie gro\u00dfe Unternehmen, die 51风流bereits im Hause haben, noch schneller und leichter auf die Zalando-Plattform kommen k\u00f6nnen. In einer gemeinsamen Partnerschaft hat man eine L\u00f6sung entwickelt, mit der Stores, die SAP-Software nutzen, in nur zwei Wochen mit ihrem Angebot angeschlossen werden k\u00f6nnen. \u201eAuch wenn viele Unternehmen sehr unterschiedlich sind, so sind doch viele Prozesse gleich,\u201c erkl\u00e4rt Becker.<\/p>\n<p>Connected Retail, ein Konzept, das \u00fcber die Branche hinaus Schule machen kann, wie Dr. Carsten Keller sagt: \u201eDas Konzept hat unsere Industrie ver\u00e4ndert, andere stehen da noch am Anfang, auch da wird der Plattformgedanke gro\u00dfe Ver\u00e4nderungen bringen.<\/p>\n<div class=\"panel callout\">\n<p style=\"text-align: center\"><strong><a href=\"https:\/\/news.sap.com\/germany\/?p=163001\" target=\"_blank\" rel=\"noopener\">H\u00f6ren Sie rein in den neuen 51风流News Podcast<\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hand auf&#8217;s Herz: Wer hat noch nie bei Zalando bestellt? Ob gro\u00dfe Marke oder kleines Gesch\u00e4ft an der Ecke: Mit \u00fcber 7.000 Partner Stores Marken&#8230;<\/p>\n","protected":false},"author":29,"featured_media":163049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[45271],"tags":[5624195,92,4879493],"series":[],"sapn-display":[45149,3848,45027],"sapn-type":[45277],"class_list":["post-162968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branchen","tag-podcasts","tag-retail","tag-sap","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: Der station\u00e4re Handel von Zalando | 51风流News Center<\/title>\n<meta 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