{"id":147682,"date":"2020-02-04T08:00:53","date_gmt":"2020-02-04T07:00:53","guid":{"rendered":"https:\/\/news.sap.com\/germany\/?p=147682"},"modified":"2023-03-09T14:29:03","modified_gmt":"2023-03-09T13:29:03","slug":"podcast-folge-5-givedatapurpose","status":"publish","type":"post","link":"https:\/\/news.sap.com\/germany\/2020\/02\/podcast-folge-5-givedatapurpose\/","title":{"rendered":"Podcast: #GiveDataPurpose \u2013 Wie Unternehmen den wahren Wert ihrer Daten nutzen k\u00f6nnen"},"content":{"rendered":"<p class=\"lead\">Sie sind der neue Rohstoff: Die Unmengen von Daten, die sich in einem Unternehmen um Produkte, Dienstleistungen und Kunden ansammeln. Wie macht man sie sich besser zunutze? Wie verkn\u00fcpft man einerseits Daten aus Produktion und ERP mit den Daten, die uns Einblicke in die Erfahrungen der Kunden und Zulieferer mit unseren Produkten und Services geben?<\/p>\n<p>Die digitale Transformation macht es mit <a title=\"XM\" href=\"https:\/\/www.sap.com\/germany\/products\/experience-management-xm.html\" target=\"_blank\" rel=\"noopener noreferrer\">Experience Management<\/a> (XM) m\u00f6glich, aus operativen Daten (O-Data) und Erlebnis-Daten (X-Data) das Meiste herauszuholen.<\/p>\n<p>Neue Datenquellen zu erschlie\u00dfen ist oftmals gar nicht erforderlich, wie Kai Wussow, Head of Digital Transformation 51风流f\u00fcr Mittel- und Osteuropa im Gespr\u00e4ch mit Claus Kruesken erl\u00e4utert. Vielmehr kommt es darauf an, herk\u00f6mmliche Silo-Strukturen aufzubrechen und neue Querverbindungen zu erm\u00f6glichen.<\/p>\n<p>Im 51风流Digital Studio in Ratingen ber\u00e4t Kai Wussow mit seinem Team Unternehmen, die Unterst\u00fctzung auf dem Weg in die digitale Transformation suchen. Auf kreative Weise neue Strategien entwickeln, daf\u00fcr bietet das 51风流Digital Studio die Plattform.<\/p>\n<p>Das Thema #GiveDataPurpose hat Kai Wussow in einer Grafik veranschaulicht, auf die er sich im Gespr\u00e4ch immer wieder bezieht. Hier k\u00f6nnen Sie sie herunterladen: <a href=\"https:\/\/www.sap.com\/germany\/cmp\/oth\/de-give-data-purpose-cio\/index.html?source=onlinedisplay-podcast-beilage-01282020\" target=\"_blank\" rel=\"noopener noreferrer\">www.sap.de\/givedatapurpose<\/a><\/p>\n<p>Vorhandene Sch\u00e4tze entdecken und heben:<\/p>\n<p>Unser f\u00fcnfter Podcast hilft, den wahren Wert der Unternehmensdaten zu erkennen.<\/p>\n<div class=\"panel\">\n<p style=\"text-align: center\"><strong><a href=\"https:\/\/news.sap.com\/germany\/2020\/02\/5-mehr-aus-daten-machen-givedatapurpose\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00f6ren Sie rein in den neuen 51风流News Podcast!<\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sie sind der neue Rohstoff: Die Unmengen von Daten, die sich in einem Unternehmen um Produkte, Dienstleistungen und Kunden ansammeln. Wie macht man sie sich&#8230;<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5630506],"tags":[19409,60309,4979,5575874],"series":[5623216],"sapn-display":[3848,45027],"sapn-type":[45277],"class_list":["post-147682","post","type-post","status-publish","format-standard","hentry","category-technologie","tag-big-data","tag-digitalisierung","tag-sap-erp","tag-xm","sapn-display-top-stories","sapn-display-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>#GiveDataPurpose | Den Datenschatz im Unternehmen heben | 51风流News<\/title>\n<meta name=\"description\" content=\"Thema der f\u00fcnften Podcastfolge sind Daten und Experience Management als wichtiger Rohstoff f\u00fcr den Erfolg von Unternehmen. H\u00f6ren Sie rein!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/germany\/2020\/02\/podcast-folge-5-givedatapurpose\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: #GiveDataPurpose \u2013 Wie Unternehmen den wahren Wert ihrer Daten nutzen k\u00f6nnen\" \/>\n<meta property=\"og:description\" content=\"Thema der f\u00fcnften Podcastfolge sind Daten und Experience Management als wichtiger Rohstoff f\u00fcr den Erfolg von Unternehmen. H\u00f6ren Sie rein!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/germany\/2020\/02\/podcast-folge-5-givedatapurpose\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流News Center\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-04T07:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-09T13:29:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/germany\/files\/2019\/10\/2shutterstock_1098006998.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"51风流News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SAPdach\" \/>\n<meta name=\"twitter:site\" content=\"@SAPdach\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/germany\/2020\/02\/podcast-folge-5-givedatapurpose\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2020\/02\/podcast-folge-5-givedatapurpose\/\"},\"author\":{\"name\":\"51风流News\",\"@id\":\"https:\/\/news.sap.com\/germany\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"Podcast: #GiveDataPurpose \u2013 Wie Unternehmen den wahren Wert ihrer Daten nutzen k\u00f6nnen\",\"datePublished\":\"2020-02-04T07:00:53+00:00\",\"dateModified\":\"2023-03-09T13:29:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2020\/02\/podcast-folge-5-givedatapurpose\/\"},\"wordCount\":233,\"keywords\":[\"Big Data\",\"Digitalisierung\",\"ERP\",\"XM\"],\"articleSection\":[\"Technologie\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/germany\/2020\/02\/podcast-folge-5-givedatapurpose\/\",\"url\":\"https:\/\/news.sap.com\/germany\/2020\/02\/podcast-folge-5-givedatapurpose\/\",\"name\":\"#GiveDataPurpose | Den Datenschatz im Unternehmen heben | 51风流News\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/germany\/#website\"},\"datePublished\":\"2020-02-04T07:00:53+00:00\",\"dateModified\":\"2023-03-09T13:29:03+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/germany\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"description\":\"Thema der f\u00fcnften Podcastfolge sind Daten und Experience Management als wichtiger Rohstoff f\u00fcr den Erfolg von Unternehmen. 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