{"id":164100,"date":"2023-01-10T08:00:49","date_gmt":"2023-01-10T07:00:49","guid":{"rendered":"podlove-2023-01-09t16:43:21+00:00-71dc1bc7f0fe613"},"modified":"2023-03-14T11:49:28","modified_gmt":"2023-03-14T10:49:28","slug":"verbraucher-im-fokus-psychologie-und-it-gemeinsam-sap-news-podcast","status":"publish","type":"podcast","link":"https:\/\/news.sap.com\/germany\/2023\/01\/verbraucher-im-fokus-psychologie-und-it-gemeinsam-sap-news-podcast\/","title":{"rendered":"#40 Wie ticken die Kunden wirklich?"},"content":{"rendered":"<p class=\"lead\">Mit Psychologie und IT in die Seele der Verbraucher blicken.<\/p>\n<p>Gast im Podcast: Thomas Ebenfeld von concept m, einem international t\u00e4tigen psychologischen Forschungsinstitut und strategischem Think Tank. Hier wei\u00df man, was in Konsumenten wirklich vorgeht. Welche Werte ihnen wichtig sind, wie die Herausforderungen der Zeit ihre Anspr\u00fcche ver\u00e4ndern. Eins haben sie doch alle gemeinsam: Es wohnen zwei Seelen in ihrer Brust: Die des \u201eHabenwollens\u201c und die der Vernunft und Besinnung.<br \/>\nThomas Ebenfeld zeigt auf, wie komplex Verbraucherinnen und Verbraucher sind, wie sie oft missverstanden werden \u2013 und wie IT dabei unterst\u00fctzen kann, sie zufriedener zu machen.<\/p>\n<figure id=\"attachment_164101\" aria-describedby=\"caption-attachment-164101\" style=\"width: 300px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/news.sap.com\/germany\/files\/2023\/01\/09\/podcastfolge40.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164101 size-medium\" src=\"https:\/\/news.sap.com\/germany\/files\/2023\/01\/09\/podcastfolge40-300x147.jpg\" alt=\"Claus Kr\u00fcsken (links) im Gespr\u00e4ch mit Thomas Ebenfeld von concept m \u00fcber Verbraucher und deren Verhalten\" width=\"300\" height=\"147\" srcset=\"https:\/\/news.sap.com\/germany\/files\/2023\/01\/09\/podcastfolge40-300x147.jpg 300w, https:\/\/news.sap.com\/germany\/files\/2023\/01\/09\/podcastfolge40-1024x502.jpg 1024w, https:\/\/news.sap.com\/germany\/files\/2023\/01\/09\/podcastfolge40-240x118.jpg 240w, https:\/\/news.sap.com\/germany\/files\/2023\/01\/09\/podcastfolge40-1536x753.jpg 1536w, https:\/\/news.sap.com\/germany\/files\/2023\/01\/09\/podcastfolge40-2048x1004.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-164101\" class=\"wp-caption-text\">Claus Kr\u00fcsken (links) im Gespr\u00e4ch mit Thomas Ebenfeld von concept m<\/figcaption><\/figure>\n<div class=\"pwp4-wrapper intrinsic-ignore\" id=\"podlovewebplayer_125992d9d99c896e9cb77565bcacca6a617c7299\" data-episode=\"https:\/\/news.sap.com\/germany\/2023\/01\/verbraucher-im-fokus-psychologie-und-it-gemeinsam-sap-news-podcast\/?podlove_action=pwp4_config\"><audio controls=\"controls\" preload=\"none\">\n  <source src=\"https:\/\/news.sap.com\/germany\/podlove\/file\/300\/s\/webplayer\/c\/website\/SAP_NewsPodcast_040.mp3\" type=\"audio\/mpeg\"\/>\n<\/audio><\/div>","protected":false},"author":29,"featured_media":164066,"template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[45271,5630504],"tags":[],"sapn-type":[],"class_list":["post-164100","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-branchen","category-kunden","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: Wie ticken Verbraucher wirklich? | 51风流News Center<\/title>\n<meta name=\"description\" content=\"Thomas Ebenfeld vom psychologischen Forschungsinstitut concept m spricht \u00fcber Einblicke in die Seele der Verbraucher. Jetzt lesen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/germany\/2023\/01\/verbraucher-im-fokus-psychologie-und-it-gemeinsam-sap-news-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#40 Wie ticken die Kunden wirklich?\" \/>\n<meta property=\"og:description\" content=\"Thomas Ebenfeld vom psychologischen Forschungsinstitut concept m spricht \u00fcber Einblicke in die Seele der Verbraucher. Jetzt lesen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/germany\/2023\/01\/verbraucher-im-fokus-psychologie-und-it-gemeinsam-sap-news-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流News Center\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-14T10:49:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/germany\/files\/2023\/01\/10\/2022-12-19-Podcast-40-Banner-V2-1-copy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SAPdach\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/germany\/2023\/01\/verbraucher-im-fokus-psychologie-und-it-gemeinsam-sap-news-podcast\/\",\"url\":\"https:\/\/news.sap.com\/germany\/2023\/01\/verbraucher-im-fokus-psychologie-und-it-gemeinsam-sap-news-podcast\/\",\"name\":\"Podcast: Wie ticken Verbraucher wirklich? | 51风流News Center\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/germany\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2023\/01\/verbraucher-im-fokus-psychologie-und-it-gemeinsam-sap-news-podcast\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2023\/01\/verbraucher-im-fokus-psychologie-und-it-gemeinsam-sap-news-podcast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/germany\/files\/2023\/01\/10\/2022-12-19-Podcast-40-Banner-V2-1-copy.png\",\"datePublished\":\"2023-01-10T07:00:49+00:00\",\"dateModified\":\"2023-03-14T10:49:28+00:00\",\"description\":\"Thomas Ebenfeld vom psychologischen Forschungsinstitut concept m spricht \u00fcber Einblicke in die Seele der Verbraucher. 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