{"id":17647,"date":"2024-02-27T09:00:51","date_gmt":"2024-02-27T12:00:51","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=17647"},"modified":"2024-01-31T13:02:35","modified_gmt":"2024-01-31T16:02:35","slug":"como-implementar-a-economia-circular-no-varejo-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2024\/02\/como-implementar-a-economia-circular-no-varejo-bl0g\/","title":{"rendered":"Como implementar a Economia Circular no varejo"},"content":{"rendered":"<p class=\"lead\"><em><i>Implementar estrat\u00e9gias que abra\u00e7am a <\/i><\/em><em><i>E<\/i><\/em><em><i>conomia <\/i><\/em><em><i>C<\/i><\/em><em><i>ircular e impulsionam a sustentabilidade \u00e9 a chave para o sucesso.<\/i><\/em><\/p>\n<p>No cen\u00e1rio atual, os varejistas enfrentam diversos desafios, um deles \u00e9 tornar suas embalagens mais sustent\u00e1veis. Com consumidores cada vez mais conscientes e regulamenta\u00e7\u00f5es ambientais mais rigorosas, a press\u00e3o para atingir metas ambiciosas de sustentabilidade est\u00e1 crescendo. Para superar esse desafio, a McKinsey listou algumas dicas para que as marcas possam adotar abordagens inovadoras e estrat\u00e9gias ousadas.<\/p>\n<h3><strong>Avaliar e otimizar o portf\u00f3lio completo de embalagens<\/strong><\/h3>\n<p>Antes de iniciar qualquer iniciativa, \u00e9 crucial entender a pegada ambiental de suas embalagens. \u00c9 preciso analisar desde o uso de mat\u00e9rias-primas at\u00e9 custos\u00a0para identificar\u00a0oportunidades de melhoria. Ao focar nas embalagens de marca pr\u00f3pria e aplicar uma abordagem interdisciplinar, sua equipe pode definir diretrizes sustent\u00e1veis para materiais e redesenhar produtos quando necess\u00e1rio.<\/p>\n<h3><strong>Integrar princ\u00edpios de sustentabilidade no design dessas embalagens<\/strong><\/h3>\n<p>Ap\u00f3s avaliar seu portf\u00f3lio, \u00e9 hora de incorporar a sustentabilidade ao design. Redu\u00e7\u00e3o de excessos, escolha de materiais recicl\u00e1veis e inova\u00e7\u00f5es na obten\u00e7\u00e3o de materiais s\u00e3o elementos chave. Estabele\u00e7a parcerias estrat\u00e9gicas com fornecedores para garantir acesso a materiais reciclados,\u00a0dessa forma\u00a0promover\u00e1\u00a0uma abordagem circular.<\/p>\n<h3><strong>Estabelecimento de parcerias estrat\u00e9gicas<\/strong><\/h3>\n<p>A colabora\u00e7\u00e3o \u00e9 essencial. Forme parcerias com fornecedores gestores de res\u00edduos e recicladores para criar sistemas de embalagens de circuito fechado. Explore modelos multifacetados e invista em usinas de reciclagem e estabele\u00e7a acordos de offtake. Essas parcerias n\u00e3o apenas garantem acesso \u00e0\u00a0mat\u00e9rias-primas, mas tamb\u00e9m fortalecem a sustentabilidade em toda a cadeia de valor.<\/p>\n<h3><strong>Constru\u00e7\u00e3o de novas capacidades internas<\/strong><\/h3>\n<p>Sem investir em talentos e capacidades internas, a implementa\u00e7\u00e3o de uma nova abordagem sustent\u00e1vel n\u00e3o ser\u00e1 bem sucedida. \u00c9 preciso uma mudan\u00e7a geral de mindset\u00a0para a compreens\u00e3o das complexidades das solu\u00e7\u00f5es inteligentes de reciclagem. Al\u00e9m disso, treinamento de opera\u00e7\u00f5es de lojas e log\u00edstica reversa sincronizada s\u00e3o cruciais para garantir o sucesso da iniciativa.<\/p>\n<p>Ao levar em conta estes insights, os varejistas podem transformar o desafio de se tornarem mais sustent\u00e1veis em uma oportunidade \u00fanica para reduzir custos, aumentar a lealdade do consumidor e contribuir significativamente para um mundo mais limpo. O tempo para agir \u00e9 agora, d\u00ea o primeiro passo com as <a href=\"https:\/\/www.sap.com\/brazil\/sustainability\/circular-economy.html?url_id=text-blogentry-innovationBlogBR-2024_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\"><u>solu\u00e7\u00f5es para <\/u><u>E<\/u><u>conomia <\/u><u>C<\/u><u>ircular da SAP<\/u><\/a>.<\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da SAP: \u00a0<a href=\"https:\/\/www.facebook.com\/SAP\/\" target=\"_blank\" rel=\"noopener\"><u>Facebook\u00a0<\/u><\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/SAPBrasil\" target=\"_blank\" rel=\"noopener\"><u>Twitter<\/u><\/a><a href=\"https:\/\/twitter.com\/SAPBrasil\"><u>\u00a0<\/u><\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener\"><u>LinkedIn<\/u><\/a><a href=\"https:\/\/www.linkedin.com\/company\/1115\/\"><u>\u00a0<\/u><\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener\"><u>Instagram<\/u><\/a><\/p>\n<p>\u00a9 2024 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\"><u>http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Implementar estrat\u00e9gias que abra\u00e7am a Economia Circular e impulsionam a sustentabilidade \u00e9 a chave para o sucesso. No cen\u00e1rio atual, os varejistas enfrentam diversos desafios,&#8230;<\/p>\n","protected":false},"author":561,"featured_media":17648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52858],"tags":[5599356,16615,16576],"sapn-display":[48431,48433],"sapn-type":[6114],"class_list":["post-17647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustentabilidade-topicos","tag-economia-circular","tag-sustentabilidade","tag-varejo","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como implementar a Economia Circular no varejo - Sala de Imprensa 51风流Brasil<\/title>\n<meta name=\"description\" content=\"Implementar estrat\u00e9gias que abra\u00e7am a Economia Circular e impulsionam a sustentabilidade \u00e9 a chave para o sucesso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2024\/02\/como-implementar-a-economia-circular-no-varejo-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como implementar a Economia Circular no varejo\" \/>\n<meta property=\"og:description\" content=\"Implementar estrat\u00e9gias que abra\u00e7am a Economia Circular e impulsionam a sustentabilidade \u00e9 a chave para o sucesso.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2024\/02\/como-implementar-a-economia-circular-no-varejo-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 51风流Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-27T12:00:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/31\/Blog_565x292_5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"51风流Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:site\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/como-implementar-a-economia-circular-no-varejo-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/como-implementar-a-economia-circular-no-varejo-bl0g\/\"},\"author\":{\"name\":\"51风流Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Como implementar a Economia Circular no varejo\",\"datePublished\":\"2024-02-27T12:00:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/como-implementar-a-economia-circular-no-varejo-bl0g\/\"},\"wordCount\":471,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/como-implementar-a-economia-circular-no-varejo-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/31\/Blog_1920x600_5.png\",\"keywords\":[\"Economia Circular\",\"sustentabilidade\",\"varejo\"],\"articleSection\":[\"Sustentabilidade\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/como-implementar-a-economia-circular-no-varejo-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/como-implementar-a-economia-circular-no-varejo-bl0g\/\",\"name\":\"Como implementar a Economia Circular no varejo - 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