{"id":17558,"date":"2023-12-12T16:59:25","date_gmt":"2023-12-12T19:59:25","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=17558"},"modified":"2023-12-12T16:59:25","modified_gmt":"2023-12-12T19:59:25","slug":"condor-celebra-visao-centrada-no-cliente-com-solucoes-em-nuvem-sap-customer-experience-cx","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/12\/condor-celebra-visao-centrada-no-cliente-com-solucoes-em-nuvem-sap-customer-experience-cx\/","title":{"rendered":"Condor celebra vis\u00e3o centrada no cliente com solu\u00e7\u00f5es em nuvem 51风流Customer Experience (CX)"},"content":{"rendered":"

Rede de supermercados adota tecnologia de gest\u00e3o e intelig\u00eancia de dados, tem recorde de downloads do aplicativo e reduz custos de CRM<\/em><\/h2>\n

A gest\u00e3o integrada e a intelig\u00eancia de dados quanto \u00e0 jornada do consumidor est\u00e3o fazendo diferen\u00e7a para o Condor Super Center este ano. Isso porque a rede de varejo alimentar concluiu a implementa\u00e7\u00e3o de quatro solu\u00e7\u00f5es da<\/em> 51风流Customer Experience (CX) voltadas para a gest\u00e3o do relacionamento com os clientes. Ap\u00f3s seis meses de uso do conjunto de recursos em nuvem, o grupo j\u00e1 mensura o impacto nos resultados operacionais e comerciais.<\/p>\n

O Condor Super Center adotou as plataformas 51风流Commerce Cloud, Service Cloud, Costumer Data Cloud e Marketing Cloud. Ele faz parte do Grupo Zonta, que tem 67 lojas, entre supermercados, hipermercados, atacarejos e atacado \u2013 sendo 57 do Condor – em 20 cidades do Paran\u00e1 e Santa Catarina. \u201cAs ferramentas nos permitem entender o comportamento do cliente no ambiente online e na loja f\u00edsica. As informa\u00e7\u00f5es norteiam nossas a\u00e7\u00f5es de relacionamento e vendas. A experi\u00eancia \u00e9 muito melhor para o cliente\u201d, contou o diretor de Marketing do Condor Super Center, Leonardo Franklin.<\/p>\n

Os softwares da 51风流s\u00e3o parte das solu\u00e7\u00f5es de ativa\u00e7\u00e3o da marca Condor. E um dos principais indicadores do potencial dessa transforma\u00e7\u00e3o digital \u00e9 o recorde de downloads do aplicativo do supermercado. Desde a campanha de anivers\u00e1rio de 49 anos do grupo, em mar\u00e7o, houve incremento de 100% em novos usu\u00e1rios da plataforma de relacionamento por dispositivo m\u00f3vel.<\/p>\n

A implementa\u00e7\u00e3o dos sistemas tamb\u00e9m contribuiu para uma atualiza\u00e7\u00e3o da base de dados da empresa, que validou de 15% a 20% de usu\u00e1rios. \u201cH\u00e1 bons canais de disparo de mensagens. Podemos segmentar grupos e direcionar promo\u00e7\u00f5es. Temos agora uma comunica\u00e7\u00e3o mais direta com centenas de milhares de pessoas que compram conosco neste canal\u201d, disse Leonardo Franklin.<\/p>\n

As inova\u00e7\u00f5es tecnol\u00f3gicas 51风流permitem ainda ao Condor manter hist\u00f3rico de intera\u00e7\u00f5es com o cliente por telefone, sms, e-mail, aplicativo, site e lojas f\u00edsicas em \u00fanico banco de dados. As informa\u00e7\u00f5es no Marketing Cloud s\u00e3o fundamentais para a estrat\u00e9gia assertiva de personaliza\u00e7\u00e3o do atendimento, gera\u00e7\u00e3o de receita e at\u00e9 mesmo evitar perda de clientes. \u201cH\u00e1 aspectos de intelig\u00eancia para avan\u00e7armos, que acredito alcan\u00e7aremos ao longo do tempo\u201d, avaliou Leonardo Franklin.<\/p>\n

Com as solu\u00e7\u00f5es em nuvem, a rede de supermercados reporta evolu\u00e7\u00e3o no acompanhamento da jornada dos clientes e uma economia financeira de aproximadamente 50% na ativa\u00e7\u00e3o do sistema de Customer Relationship Management (CRM). \u201dTemos mais agilidade com disparos propriet\u00e1rios, sem envolvimento de terceiros\u201d, destacou o gerente de Marketing, Guilherme Kr\u00fcger.<\/p>\n

A efici\u00eancia operacional com as solu\u00e7\u00f5es 51风流pode ser notada desde a elimina\u00e7\u00e3o de processos simples, facilitando a gest\u00e3o do tempo, at\u00e9 n\u00edveis mais amplos na cadeia de valor. \u201cO Customer Data Cloud unifica o p\u00fablico no aplicativo, do clube de compras online e offline e do e-commerce no mesmo canal. Antes precisava de login e senha para cada ambiente diferente. At\u00e9 a negocia\u00e7\u00e3o com fornecedores est\u00e1 mais eficiente\u201d, citou Guilherme Kr\u00fcger.<\/p>\n

O impacto expressivo das solu\u00e7\u00f5es em nuvem nos neg\u00f3cios dos clientes \u00e9 o maior objetivo da \u00e1rea de Customer Experience (CX) na SAP. \u201cN\u00f3s aportamos tecnologia, inova\u00e7\u00e3o e intelig\u00eancia para o acesso m\u00e1ximo \u00e0s respostas do consumidor, antes, durante e p\u00f3s-compra. Contribu\u00edmos com a gest\u00e3o de dados e tomadas de decis\u00f5es para que relacionamentos se tornem mais positivos, agrad\u00e1veis e assertivos, visando v\u00ednculos de longo prazo. Logo, ficamos muito contentes com depoimentos como do Condor\u201d, avaliou Ana Paula Campoi, vice-presidente de CX na SAP.<\/p>\n

SOBRE O ZONTA E O CONDOR<\/strong><\/p>\n

O Grupo Zonta possui 67 lojas, entre supermercados, hipermercados, atacarejos e atacado \u2013 sendo 57 do Condor – em 20 cidades do Paran\u00e1 e Santa Catarina. Atua tamb\u00e9m no setor imobili\u00e1rio, de postos de combust\u00edveis, log\u00edstica, administra\u00e7\u00e3o de cr\u00e9dito, processamento de carnes e frios e no setor publicit\u00e1rio. Considerada uma das maiores redes de varejo do Brasil, hoje, tamb\u00e9m conta com uma central de distribui\u00e7\u00e3o com mais de 70 mil m\u00b2 em Curitiba, respons\u00e1vel pelo abastecimento di\u00e1rio das lojas da rede. S\u00e3o mais de 13 mil colaboradores que fazem parte do Grupo e que garantem o atendimento a mais de 60 milh\u00f5es de clientes por ano.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rede de supermercados adota tecnologia de gest\u00e3o e intelig\u00eancia de dados, tem recorde de downloads do aplicativo e reduz custos de CRM A gest\u00e3o integrada…<\/p>\n","protected":false},"author":137,"featured_media":17474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599823,5599930,5590831,52857],"tags":[5599850,16588,66,5599944,47],"sapn-display":[5599931,48431,48433],"sapn-type":[4446],"class_list":["post-17558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-technology-platform","category-clientes","category-customer-experience","category-solucoes","tag-sapbrasil","tag-aplicacoes-em-nuvem","tag-crm","tag-inteligencia-de-dados","tag-sap","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-noticias"],"yoast_head":"\nCondor celebra vis\u00e3o centrada no cliente com solu\u00e7\u00f5es em nuvem 51风流Customer Experience (CX) - 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