{"id":15015,"date":"2023-06-06T09:00:59","date_gmt":"2023-06-06T12:00:59","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=15015"},"modified":"2023-10-19T09:46:55","modified_gmt":"2023-10-19T12:46:55","slug":"usando-a-inteligencia-artificial-para-alavancar-o-seu-e-commerce-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/06\/usando-a-inteligencia-artificial-para-alavancar-o-seu-e-commerce-bl0g\/","title":{"rendered":"Usando a Intelig\u00eancia Artificial para alavancar o seu e-commerce"},"content":{"rendered":"

Resili\u00eancia e inova\u00e7\u00e3o s\u00e3o as palavras-chave<\/i><\/em>\u00a0para o setor de e-commerce<\/i><\/em>. A I<\/i><\/em>ntelig\u00eancia <\/i><\/em>A<\/i><\/em>rtificial<\/i><\/em>\u00a0\u00e9 o caminho para alcan\u00e7\u00e1-las. <\/i><\/em><\/p>\n

As mudan\u00e7as r\u00e1pidas e frequentes no comportamento dos consumidores exigem que as empresas encontrem maneiras eficientes e \u00e1geis de aprender sobre as necessidades de seus clientes para conseguirem se destacar no mercado. \u00c9 a\u00ed que a Intelig\u00eancia Artificial<\/u><\/a>\u00a0tem ganhado destaque, a ferramenta est\u00e1 em crescente uso dentro de e-commerces por ser capaz de aprimorar a experi\u00eancia de compra do usu\u00e1rio, aumentar a efici\u00eancia do marketing com dados em tempo real, al\u00e9m de ajudar na personaliza\u00e7\u00e3o de produtos, atuar na \u00e1rea de preven\u00e7\u00e3o de fraudes e at\u00e9 auxiliar no planejamento da cadeia de abastecimento.<\/p>\n

Saiba como \u00e9 poss\u00edvel aplicar a IA nos neg\u00f3cios online:<\/p>\n

    \n
  1. <\/b>Personaliza\u00e7\u00e3o de publicidade<\/b><\/strong>
    \nA Intelig\u00eancia Artificial analisa grandes quantidades de dados dos clientes \u2013 como os dados demogr\u00e1ficos, hist\u00f3rico de compras e interesse \u2013 para tra\u00e7ar seus comportamentos e revelar suas prefer\u00eancias e necessidades. Com essas informa\u00e7\u00f5es, Empresas Inteligentes est\u00e3o usando a IA para direcionamento e segmenta\u00e7\u00e3o de p\u00fablico, evitando bombardear os consumidores com conte\u00fados irrelevantes, atingindo taxas de engajamento mais altas.<\/p>\n

    Com todos esses dados, a personaliza\u00e7\u00e3o de marketing fica mais avan\u00e7ada, com personas e clientes gerados pela tecnologia, com base em dados psicogr\u00e1ficos e fatores psicol\u00f3gicos qualitativos. Com a IA, os compradores pesquisam os produtos dos quais precisam e a ferramenta pode fazer com que apare\u00e7a um an\u00fancio com exatamente aquilo que eles precisam.<\/li>\n

  2. <\/b>Preven\u00e7\u00e3o de fraudes<\/b><\/strong>
    \nA an\u00e1lise de sentimentos ajuda a prevenir fraudes. A ferramenta analisa os sentimentos dos consumidores extraindo dados de opini\u00f5es, an\u00e1lises, pesquisas e m\u00eddias sociais. Ao ser capaz de reconhecer a linguagem do seu p\u00fablico e saber como ele se sente em rela\u00e7\u00e3o a sua marca, tamb\u00e9m \u00e9 poss\u00edvel reconhecer quando as avalia\u00e7\u00f5es e opini\u00f5es est\u00e3o distorcidas e s\u00e3o, na verdade, resultados de revisores pagos que fazem avalia\u00e7\u00f5es falsas para enganar os clientes.<\/li>\n
  3. <\/b>Planejamento da cadeia de suprimentos<\/b><\/strong>
    \nCom dados sobre o comportamento dos clientes, a IA pode ajudar as empresas a otimizarem seus estoques, pois conhecem sua demanda, reduzindo o desperd\u00edcio e melhorando a efici\u00eancia. Tamb\u00e9m \u00e9poss\u00edvel obter dados em tempo real e em qualquer lugar para garantir que a cadeia de suprimentos tenha o fluxo correto de entrada e sa\u00edda, mitigando erros e facilitando as tomadas de decis\u00f5es.<\/li>\n<\/ol>\n

    O mercado atual exige resili\u00eancia e planejamento. Com solu\u00e7\u00f5es eficientes de alta tecnologia para auxiliar sua marca a enfrentar os desafios, essa jornada pode ser mais f\u00e1cil. Navegue pela\u00a0ofertas de<\/u>\u00a0e-commerce da SAP<\/u><\/a>\u00a0e comece a atingir os n\u00edveis necess\u00e1rios de inova\u00e7\u00e3o e crescimento para se destacar no mercado.<\/p>\n

    Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da SAP: \u00a0Facebook\u00a0<\/u><\/a>\/\u00a0Twitter<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0LinkedIn<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0Instagram<\/u><\/a><\/p>\n

    \u00a9 2023 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Resili\u00eancia e inova\u00e7\u00e3o s\u00e3o as palavras-chave\u00a0para o setor de e-commerce. A Intelig\u00eancia Artificial\u00a0\u00e9 o caminho para alcan\u00e7\u00e1-las. As mudan\u00e7as r\u00e1pidas e frequentes no comportamento dos…<\/p>\n","protected":false},"author":561,"featured_media":15016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[56889,22140,3197147],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-15015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-comercio-eletronico","tag-e-commerce","tag-inteligencia-artificial","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nIntelig\u00eancia Artificial no e-commerce - Sala de Imprensa 51风流Brasil<\/title>\n<meta name=\"description\" content=\"Resili\u00eancia e inova\u00e7\u00e3o s\u00e3o as palavras-chave para o setor de e-commerce. 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