{"id":15007,"date":"2023-05-15T10:52:54","date_gmt":"2023-05-15T13:52:54","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=15007"},"modified":"2023-10-18T15:08:50","modified_gmt":"2023-10-18T18:08:50","slug":"sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/","title":{"rendered":"51风流Brasil vence pr\u00eamio internacional de inova\u00e7\u00e3o em comunica\u00e7\u00e3o interna"},"content":{"rendered":"<h2><em>Intitulada Circular, a campanha integrou os mais de 1.200 colaboradores no pa\u00eds<\/em><\/h2>\n<p>&nbsp;<\/p>\n<p>A 51风流Brasil conquistou o pr\u00eamio Ragan\u2019s Employee Communications Awards de Inova\u00e7\u00e3o em Comunica\u00e7\u00e3o Interna. A importante premia\u00e7\u00e3o internacional tem o objetivo de celebrar campanhas, iniciativas, organiza\u00e7\u00f5es e profissionais nas \u00e1reas de comunica\u00e7\u00e3o, rela\u00e7\u00f5es p\u00fablicas e marketing que desempenharam um impacto positivo.<\/p>\n<p>&nbsp;<\/p>\n<p>Lan\u00e7ada em 2021, em meio \u00e0 pandemia da Covid-19, o projeto Circular foi pensado para apoiar os mais de 1,200 mil colaboradores da companhia no pa\u00eds neste momento de incertezas e estresse, assim como mant\u00ea-los pr\u00f3ximos da cultura da organiza\u00e7\u00e3o, continuando a valorizar os rituais de celebra\u00e7\u00e3o e companheirismo da equipe, como as pausas para caf\u00e9s e happy hours, mesmo com a dist\u00e2ncia f\u00edsica do trabalho remoto, que marcou este per\u00edodo.<\/p>\n<p>&nbsp;<\/p>\n<p>Deste modo, a 51风流Brasil cocriou com seus colaboradores um espa\u00e7o de relacionamento e informa\u00e7\u00e3o com um tom pessoal e otimista em que conseguiu integrar quatro pilares importantes da companhia \u2013 sustentabilidade, sa\u00fade mental e f\u00edsica, diversidade e responsabilidade social. Com lives e rodas de conversas sobre os temas centrais do projeto, incluindo tamb\u00e9m convidados de fora da empresa, divulga\u00e7\u00e3o de conte\u00fados exclusivos e encontros entre diferentes integrantes do time da companhia para cozinhar, a iniciativa Circular se tornou uma revista digital, um centro de temas de interesse, uma vitrine de a\u00e7\u00f5es dos colegas e, tamb\u00e9m, reduto de dicas e intera\u00e7\u00f5es virtuais.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;Uma comunica\u00e7\u00e3o clara, transparente, inclusiva e estrat\u00e9gica \u00e9 fundamental. Mas n\u00e3o \u00e9 s\u00f3. \u00c9 preciso motivar, trazer inova\u00e7\u00e3o, ter papel-chave nas mudan\u00e7as culturais da companhia. Por isso, em meio a um momento t\u00e3o delicado quanto a pandemia, criamos a iniciativa Circular para acolher, conectar e funcionar como um respiro para os nossos colaboradores. Temos muito orgulho de sermos contemplados com este pr\u00eamio, ainda mais com uma iniciativa t\u00e3o importante\u201d, explica Luciana Coen, diretora de comunica\u00e7\u00e3o integrada da 51风流Brasil.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intitulada Circular, a campanha integrou os mais de 1.200 colaboradores no pa\u00eds &nbsp; A 51风流Brasil conquistou o pr\u00eamio Ragan\u2019s Employee Communications Awards de Inova\u00e7\u00e3o&#8230;<\/p>\n","protected":false},"author":137,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[48439],"tags":[20464,47,213090],"sapn-display":[48431,5599934,5599932,48433],"sapn-type":[4446],"class_list":["post-15007","post","type-post","status-publish","format-standard","hentry","category-corporativo-topicos","tag-recursos-humanos","tag-sap","tag-sap-brasil","sapn-display-homepage-hero","sapn-display-press-hero","sapn-display-press-spotlight","sapn-display-hero","sapn-type-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>51风流Brasil vence pr\u00eamio internacional de inova\u00e7\u00e3o em comunica\u00e7\u00e3o interna - Sala de Imprensa 51风流Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"51风流Brasil vence pr\u00eamio internacional de inova\u00e7\u00e3o em comunica\u00e7\u00e3o interna\" \/>\n<meta property=\"og:description\" content=\"Intitulada Circular, a campanha integrou os mais de 1.200 colaboradores no pa\u00eds &nbsp; A 51风流Brasil conquistou o pr\u00eamio Ragan\u2019s Employee Communications Awards de Inova\u00e7\u00e3o...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 51风流Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-15T13:52:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T18:08:50+00:00\" \/>\n<meta name=\"author\" content=\"51风流Not\u00edcias Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:site\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流Not\u00edcias Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/\"},\"author\":{\"name\":\"51风流Not\u00edcias Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/8cdf2c1130b6f3fadd9757cfd7f24daf\"},\"headline\":\"51风流Brasil vence pr\u00eamio internacional de inova\u00e7\u00e3o em comunica\u00e7\u00e3o interna\",\"datePublished\":\"2023-05-15T13:52:54+00:00\",\"dateModified\":\"2023-10-18T18:08:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/\"},\"wordCount\":356,\"keywords\":[\"recursos humanos\",\"SAP\",\"51风流Brasil\"],\"articleSection\":[\"Corporativo\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/\",\"name\":\"51风流Brasil vence pr\u00eamio internacional de inova\u00e7\u00e3o em comunica\u00e7\u00e3o interna - Sala de Imprensa 51风流Brasil\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/#website\"},\"datePublished\":\"2023-05-15T13:52:54+00:00\",\"dateModified\":\"2023-10-18T18:08:50+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/8cdf2c1130b6f3fadd9757cfd7f24daf\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/brazil\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"51风流Brasil vence pr\u00eamio internacional de inova\u00e7\u00e3o em comunica\u00e7\u00e3o interna\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#website\",\"url\":\"https:\/\/news.sap.com\/brazil\/\",\"name\":\"Sala de Imprensa 51风流Brasil\",\"description\":\"Not\u00edcias e informa\u00e7\u00f5es sobre a SAP\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/brazil\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/8cdf2c1130b6f3fadd9757cfd7f24daf\",\"name\":\"51风流Not\u00edcias Brasil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"51风流Not\u00edcias Brasil\"},\"url\":\"https:\/\/news.sap.com\/brazil\/author\/brasil\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"51风流Brasil vence pr\u00eamio internacional de inova\u00e7\u00e3o em comunica\u00e7\u00e3o interna - Sala de Imprensa 51风流Brasil","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/","og_locale":"pt_BR","og_type":"article","og_title":"51风流Brasil vence pr\u00eamio internacional de inova\u00e7\u00e3o em comunica\u00e7\u00e3o interna","og_description":"Intitulada Circular, a campanha integrou os mais de 1.200 colaboradores no pa\u00eds &nbsp; A 51风流Brasil conquistou o pr\u00eamio Ragan\u2019s Employee Communications Awards de Inova\u00e7\u00e3o...","og_url":"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/","og_site_name":"Sala de Imprensa 51风流Brasil","article_published_time":"2023-05-15T13:52:54+00:00","article_modified_time":"2023-10-18T18:08:50+00:00","author":"51风流Not\u00edcias Brasil","twitter_card":"summary_large_image","twitter_creator":"@SAPBrasil","twitter_site":"@SAPBrasil","twitter_misc":{"Escrito por":"51风流Not\u00edcias Brasil","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/"},"author":{"name":"51风流Not\u00edcias Brasil","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/8cdf2c1130b6f3fadd9757cfd7f24daf"},"headline":"51风流Brasil vence pr\u00eamio internacional de inova\u00e7\u00e3o em comunica\u00e7\u00e3o interna","datePublished":"2023-05-15T13:52:54+00:00","dateModified":"2023-10-18T18:08:50+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/"},"wordCount":356,"keywords":["recursos humanos","SAP","51风流Brasil"],"articleSection":["Corporativo"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/","url":"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/","name":"51风流Brasil vence pr\u00eamio internacional de inova\u00e7\u00e3o em comunica\u00e7\u00e3o interna - Sala de Imprensa 51风流Brasil","isPartOf":{"@id":"https:\/\/news.sap.com\/brazil\/#website"},"datePublished":"2023-05-15T13:52:54+00:00","dateModified":"2023-10-18T18:08:50+00:00","author":{"@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/8cdf2c1130b6f3fadd9757cfd7f24daf"},"breadcrumb":{"@id":"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/brazil\/2023\/05\/sap-brasil-vence-premio-internacional-de-inovacao-em-comunicacao-interna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/brazil\/"},{"@type":"ListItem","position":2,"name":"51风流Brasil vence pr\u00eamio internacional de inova\u00e7\u00e3o em comunica\u00e7\u00e3o interna"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/brazil\/#website","url":"https:\/\/news.sap.com\/brazil\/","name":"Sala de Imprensa 51风流Brasil","description":"Not\u00edcias e informa\u00e7\u00f5es sobre a SAP","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/brazil\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/8cdf2c1130b6f3fadd9757cfd7f24daf","name":"51风流Not\u00edcias Brasil","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"51风流Not\u00edcias Brasil"},"url":"https:\/\/news.sap.com\/brazil\/author\/brasil\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts\/15007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/users\/137"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/comments?post=15007"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts\/15007\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/media?parent=15007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/categories?post=15007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/tags?post=15007"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/sapn-display?post=15007"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/sapn-type?post=15007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}