{"id":14587,"date":"2022-10-13T09:00:23","date_gmt":"2022-10-13T12:00:23","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14587"},"modified":"2023-10-19T11:14:48","modified_gmt":"2023-10-19T14:14:48","slug":"experiencia-do-cliente-ajuda-a-inspirar-o-consumidor-sustentavel-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/10\/experiencia-do-cliente-ajuda-a-inspirar-o-consumidor-sustentavel-bl0g\/","title":{"rendered":"4 formas que a experi\u00eancia do cliente ajuda a inspirar o consumidor sustent\u00e1vel"},"content":{"rendered":"

A experi\u00eancia do cliente pode mudar a rela\u00e7\u00e3o da sua empresa com o consumidor verde.<\/em><\/p>\n

A mudan\u00e7a de comportamento do cliente est\u00e1 incentivando o desenvolvimento de processos e produtos mais sustent\u00e1veis nas empresas. Uma pesquisa recente da SAP<\/a> revelou que 55% dos consumidores est\u00e3o dispostos a comprar de marcas que sejam \u00e9ticas e estejam comprometidas com a sustentabilidade, enquanto 62% j\u00e1 est\u00e3o optando por comprar de marcas que cumpram com a proposta da Economia Circular.<\/p>\n

Investir em uma boa experi\u00eancia para o cliente \u00e9 essencial para o crescimento de qualquer neg\u00f3cio, pois \u00e9 o que vai ajudar a promover a fidelidade, reter clientes e incentiv\u00e1-los a divulgar e defender a marca. Em uma pesquisa aplicada pelo Reclame Aqui<\/a>, 51,2% dos consumidores afirmaram que n\u00e3o se importariam em pagar mais caro por um produto desde que sua experi\u00eancia com a marca seja melhor. Em vista disso, a maior quest\u00e3o entre as companhias \u00e9: como aliar a boa experi\u00eancia do cliente com o varejo verde?<\/p>\n

Veja quatro formas que o Customer Experience ajuda a inspirar o consumidor sustent\u00e1vel:<\/p>\n

    \n
  1. Produtos com ciclo de vida circulares<\/strong>
    \nNeg\u00f3cios regenerativos s\u00e3o o futuro e o     software desenvolvido pela SAP<\/a> pode ajudar as empresas a melhorarem a sustentabilidade otimizando as escolhas dos materiais e eliminando o desperd\u00edcio com um design inovador de seus produtos com ciclo de vida circular.<\/li>\n
  2. Equipe capacitada<\/strong>
    \nUm l\u00edder de sustentabilidade dedicado \u00e0 gest\u00e3o da transi\u00e7\u00e3o para uma empresa mais sustent\u00e1vel \u00e9 essencial nessa jornada. Ele pode garantir as ferramentas e a mudan\u00e7a de mindset necess\u00e1ria aos colaboradores para implementar um pensamento verde. Al\u00e9m disso, mant\u00e9m as marcas atualizadas sobre as legisla\u00e7\u00f5es mais recentes sobre o meio ambiente.<\/li>\n
  3. Dados e tecnologia
    \n<\/strong>O denominador comum entre o ciclo de vida dos produtos e a jornada do cliente s\u00e3o os dados reunidos pelas ind\u00fastrias. O uso desses dados \u00e9 essencial para garantir que os produtos estejam no lugar certo e na hora certa para atender as demandas do consumidor.<\/li>\n
  4. Transpar\u00eancia e narrativa
    \n<\/strong>N\u00e3o tenha medo de ser transparente com seus clientes. Conte para eles os esfor\u00e7os para tornar sua marca mais verde, calcule e mostre como essas mudan\u00e7as est\u00e3o reduzindo emiss\u00f5es de carbono, fa\u00e7a parcerias com empresas de reciclagem e ofere\u00e7a este benef\u00edcio ao consumidor, destaque estudos de caso e explique o que motivou sua empresa a implementar essas mudan\u00e7as.<\/li>\n<\/ol>\n

    Os clientes est\u00e3o cada vez mais exigentes e consumindo mais de empresas que demonstram verdadeira mudan\u00e7a de mindset por bons motivos. Com as solu\u00e7\u00f5es e servi\u00e7os de neg\u00f3cios sustent\u00e1veis, \u00e9 poss\u00edvel criar um futuro com emiss\u00f5es zero, desperd\u00edcio zero e desigualdade zero. Saiba como promover a sustentabilidade em escala, dentro e fora da sua empresa, com a SAP<\/a>.<\/p>\n

    Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da SAP:\u00a0 Facebook<\/a>\u00a0<\/a>\/\u00a0Twitter<\/a>\u00a0<\/a>\/\u00a0LinkedIn<\/a>\u00a0<\/a>\/\u00a0Instagram<\/a> \/ YouTube<\/a><\/p>\n

    \u00a9 2022 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

    A experi\u00eancia do cliente pode mudar a rela\u00e7\u00e3o da sua empresa com o consumidor verde. A mudan\u00e7a de comportamento do cliente est\u00e1 incentivando o desenvolvimento…<\/p>\n","protected":false},"author":561,"featured_media":14588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5599861,5589657,128578,16615],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-consumidor-verde","tag-customer-experience","tag-experiencia-do-cliente","tag-sustentabilidade","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nExperi\u00eancia do cliente sustent\u00e1vel - Sala de Imprensa 51风流Brasil<\/title>\n<meta name=\"description\" content=\"A experi\u00eancia do cliente pode mudar a rela\u00e7\u00e3o com o consumidor verde, pois ajuda a promover a fidelidade e incentiva-o a defender a marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2022\/10\/experiencia-do-cliente-ajuda-a-inspirar-o-consumidor-sustentavel-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 formas que a experi\u00eancia do cliente ajuda a inspirar o consumidor sustent\u00e1vel\" \/>\n<meta property=\"og:description\" content=\"A experi\u00eancia do cliente pode mudar a rela\u00e7\u00e3o com o consumidor verde, pois ajuda a promover a fidelidade e incentiva-o a defender a marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2022\/10\/experiencia-do-cliente-ajuda-a-inspirar-o-consumidor-sustentavel-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 51风流Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-13T12:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T14:14:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2022\/10\/11\/3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"51风流Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"4 formas que a experi\u00eancia do cliente ajuda a inspirar o consumidor sustent\u00e1vel\" \/>\n<meta name=\"twitter:creator\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:site\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/experiencia-do-cliente-ajuda-a-inspirar-o-consumidor-sustentavel-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/experiencia-do-cliente-ajuda-a-inspirar-o-consumidor-sustentavel-bl0g\/\"},\"author\":{\"name\":\"51风流Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"4 formas que a experi\u00eancia do cliente ajuda a inspirar o consumidor sustent\u00e1vel\",\"datePublished\":\"2022-10-13T12:00:23+00:00\",\"dateModified\":\"2023-10-19T14:14:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/experiencia-do-cliente-ajuda-a-inspirar-o-consumidor-sustentavel-bl0g\/\"},\"wordCount\":561,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/experiencia-do-cliente-ajuda-a-inspirar-o-consumidor-sustentavel-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2022\/10\/11\/3_.png\",\"keywords\":[\"Consumidor Verde\",\"customer experience\",\"Experi\u00eancia do Cliente\",\"sustentabilidade\"],\"articleSection\":[\"CRM e experi\u00eancia do cliente\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/experiencia-do-cliente-ajuda-a-inspirar-o-consumidor-sustentavel-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/experiencia-do-cliente-ajuda-a-inspirar-o-consumidor-sustentavel-bl0g\/\",\"name\":\"Experi\u00eancia do cliente sustent\u00e1vel - 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