{"id":14505,"date":"2022-09-20T09:00:24","date_gmt":"2022-09-20T12:00:24","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14505"},"modified":"2023-10-19T11:15:10","modified_gmt":"2023-10-19T14:15:10","slug":"dicas-para-entender-o-seu-cliente-e-construir-um-negocio-de-sucesso-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/09\/dicas-para-entender-o-seu-cliente-e-construir-um-negocio-de-sucesso-bl0g\/","title":{"rendered":"Dicas para entender o seu cliente e construir um neg\u00f3cio de sucesso"},"content":{"rendered":"

Investir em estrat\u00e9gias para compreender seu cliente \u00e9 sin\u00f4nimo de sucesso.<\/em><\/p>\n

De fato, um dos maiores erros cometidos nos neg\u00f3cios \u00e9 ignorar o que os clientes t\u00eam a dizer. Um bom empres\u00e1rio deve se perguntar quais s\u00e3o os problemas dos seus consumidores e como eles podem ser resolvidos pelo produto ou servi\u00e7o que a empresa oferece. Mas, para isso, \u00e9 preciso entender as necessidades e criar solu\u00e7\u00f5es com valor, que ajudem as pessoas. A regra para o sucesso \u00e9 nunca ignorar o p\u00fablico e buscar entender suas prefer\u00eancias, vontades e desejos; assim, as chances de conquist\u00e1-los diante da concorr\u00eancia s\u00e3o muito maiores.<\/p>\n

No entanto, estar atento aos gostos dos consumidores vai al\u00e9m da cria\u00e7\u00e3o de produtos de valor, \u00e9 preciso continuar criando v\u00ednculos para atrair para sua marca os t\u00e3o desejados clientes fi\u00e9is. Sua empresa deve mostrar seus valores e objetivos para gerar identifica\u00e7\u00e3o e aproximar as pessoas. Mas como fazer isso? As pessoas est\u00e3o o tempo todo se expressando, dizendo o que gostam e o que n\u00e3o gostam, seja nas redes sociais, com coment\u00e1rios e publica\u00e7\u00f5es, ou, \u00e0s vezes, sem palavras, mas com um like ou com algumas estrelas, at\u00e9 em pesquisas realizadas pelas organiza\u00e7\u00f5es.<\/p>\n

Confira algumas dicas que podem ajudar:<\/p>\n

    \n
  1. Seja influenciado pelo seu cliente
    \n<\/strong>Ou\u00e7a as hist\u00f3rias e experi\u00eancias dos seus consumidores, eles t\u00eam muito a dizer. Empres\u00e1rios que escutam e refletem sobre as necessidades das pessoas para tomar decis\u00f5es assertivas se destacam no mercado. A maioria dos clientes est\u00e3o dispostos a responder perguntas para tornar sua experi\u00eancia melhor, ent\u00e3o, aproveite, pergunte, analise e invista.<\/li>\n
  2. Deixe as suposi\u00e7\u00f5es de lado
    \n<\/strong>\u00c9 importante que os empreendedores se mantenham imparciais e escutem seus clientes, porque as melhores ideias podem vir deles. As estrat\u00e9gias de marketing do McDonald\u2019s Brasil, por exemplo, foram criadas a partir de rea\u00e7\u00f5es dos pr\u00f3prios clientes e, com essa aproxima\u00e7\u00e3o entre empresa e consumidor, a marca superou as expectativas de lucro em 2021<\/a>.<\/li>\n
  3. Tome decis\u00f5es com base em dados
    \n<\/strong>A combina\u00e7\u00e3o do feedback dos clientes com os dados de dimens\u00e3o do mercado proporciona um caminho para quem est\u00e1 come\u00e7ando e ainda est\u00e1 recolhendo os dados dos consumidores, que s\u00e3o essenciais para as tomadas de decis\u00f5es. Softwares inteligentes s\u00e3o essenciais neste processo.<\/li>\n
  4. Construa sob o sucesso
    \n<\/strong>Tenha conhecimento de tudo o que j\u00e1 foi testado e fa\u00e7a suas pesquisas a partir daquilo que ainda \u00e9 necess\u00e1rio. Procure maneiras de se manter sempre atualizado e informado, a tecnologia avan\u00e7a e traz mudan\u00e7as que podem ajudar a alcan\u00e7ar o sucesso.<\/li>\n<\/ol>\n

    Apesar de ser um tema complexo, a uni\u00e3o dessas estrat\u00e9gia com as tecnologias corretas te ajudar\u00e3o a construir um neg\u00f3cio de sucesso, que se mantenha bem posicionado e competitivo por muito tempo. Para ajudar o seu empreendimento a aproveitar as oportunidades do mercado, invista em tecnologias inteligentes: conhe\u00e7a as solu\u00e7<\/a>\u00f5es<\/u><\/a> de gest\u00e3o de relacionamento e experi\u00eancia do cliente (CX) da SAP<\/a>.<\/p>\n

    Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da SAP:\u00a0 Facebook<\/a>\u00a0<\/a>\/\u00a0Twitter<\/a>\u00a0<\/a>\/\u00a0LinkedIn<\/a>\u00a0<\/a>\/\u00a0Instagram<\/a> \/ YouTube<\/a><\/p>\n

    \u00a9 2022 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Investir em estrat\u00e9gias para compreender seu cliente \u00e9 sin\u00f4nimo de sucesso. De fato, um dos maiores erros cometidos nos neg\u00f3cios \u00e9 ignorar o que os…<\/p>\n","protected":false},"author":561,"featured_media":14506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5589657,128578,26423],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience","tag-experiencia-do-cliente","tag-experiencias","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nDicas para entender o seu cliente - Sala de Imprensa 51风流Brasil<\/title>\n<meta name=\"description\" content=\"A regra para o sucesso \u00e9 nunca ignorar o p\u00fablico e entender suas prefer\u00eancias e vontades; 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