{"id":13636,"date":"2022-01-21T09:00:47","date_gmt":"2022-01-21T12:00:47","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13636"},"modified":"2023-10-19T12:27:01","modified_gmt":"2023-10-19T15:27:01","slug":"data-literacy-importancia-para-os-negocios-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/01\/data-literacy-importancia-para-os-negocios-bl0g\/","title":{"rendered":"Data Literacy: o que \u00e9 e qual a sua import\u00e2ncia para os neg\u00f3cios"},"content":{"rendered":"<p class=\"lead\"><em>Entenda porque investir na alfabetiza\u00e7\u00e3o de dados pode posicionar sua empresa entre as organiza\u00e7\u00f5es mais valiosas do mercado.<\/em><\/p>\n<p>Data Literacy ou alfabetiza\u00e7\u00e3o de dados se resume a capacidade de gerenciar, analisar e argumentar utilizando dados. Para trabalhar com dados, \u00e9 preciso garantir conhecimento acerca de quatro principais habilidades: compreens\u00e3o total do que s\u00e3o dados e o que eles representam, gerenciamento dos dados, conhecimento anal\u00edtico \u2013 que envolve filtrar, comparar e classificar os dados \u2013 e conhecimento sobre o uso de dados para se comunicar com um determinado p\u00fablico.<\/p>\n<p>Em 2020, <a href=\"https:\/\/medium.com\/somos-tera\/data-literacy-o-que-%C3%A9-a-alfabetiza%C3%A7%C3%A3o-de-dados-e-porque-ela-%C3%A9-t%C3%A3o-importante-para-sua-empresa-951fcc5bcc67\" target=\"_blank\" rel=\"noopener\">pesquisadores apontaram<\/a> que 93% dos tomadores de decis\u00f5es em empresas apostam na relev\u00e2ncia da alfabetiza\u00e7\u00e3o de dados, que pode ser utilizada como meio de chegar a melhores resultados com base em insights. Por este motivo, acreditam ser importante que seus funcion\u00e1rios desenvolvam o conhecimento sobre a an\u00e1lise de dados.<\/p>\n<p>A alfabetiza\u00e7\u00e3o de dados eleva a maturidade de an\u00e1lise dos profissionais, ela torna capaz, n\u00e3o apenas de tomar decis\u00f5es com base em dados, mas tamb\u00e9m analisar os acontecimentos e como devemos lidar com eles. Incorporar a Data Literacy \u00e9 um diferencial competitivo entre empresas e profissionais, pois pode ser fator decisivo para o posicionamento no mercado, al\u00e9m de agregar valor \u00e0s organiza\u00e7\u00f5es que j\u00e1 est\u00e3o valendo at\u00e9 5% mais do que aquelas que ainda n\u00e3o come\u00e7aram a investir nos dados. A educa\u00e7\u00e3o dos colaboradores \u00e9 outra vantagem para as empresas que pretendem se manter no topo, pois aumenta e melhora a for\u00e7a de trabalho.<\/p>\n<p>Confira 5 informa\u00e7\u00f5es que sua empresa precisa saber sobre essa habilidade:<\/p>\n<ul>\n<li>Data Literacy vai al\u00e9m de olhar os dados em um painel ou em relat\u00f3rios. O profissional deve ser capaz de saber trabalhar com eles, analisar seus insights e interpret\u00e1-los de forma significativa.<\/li>\n<li>Na alfabetiza\u00e7\u00e3o de dados, destacam-se as habilidades humanas, ou seja, qualquer pessoa pode se beneficiar delas, n\u00e3o somente analistas ou cientistas de dados.<\/li>\n<li>Empresas que passaram a reconhecer suas defici\u00eancias e investiram na alfabetiza\u00e7\u00e3o de dados apresentaram melhorias na receita, segundo a pesquisa <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48090921\" target=\"_blank\" rel=\"noopener\">Future Enterprise and Resiliency Survey<\/a> de 2021, da IDC.<\/li>\n<li>Para que a Data Literacy aumente dentro da empresa, \u00e9 preciso que haja uma mudan\u00e7a de mentalidade, tornando mais f\u00e1cil o acesso aos dados que, na maioria das vezes, s\u00f3 pode ser acessado pelos n\u00edveis mais altos de gerenciamento.<\/li>\n<li>A tecnologia \u00e9 parte essencial para permitir o crescimento da alfabetiza\u00e7\u00e3o de dados. \u00c9 aconselh\u00e1vel investir em solu\u00e7\u00f5es que permitam governar o acesso de dados de todos os n\u00edveis da organiza\u00e7\u00e3o.<\/li>\n<\/ul>\n<p>Identificar novas oportunidades de neg\u00f3cios e se manter \u00e0 frente no mercado est\u00e1 condicionado ao investimento na Data Literacy. Com ela, \u00e9 poss\u00edvel realizar opera\u00e7\u00f5es anal\u00edticas, filtrar, classificar, ampliar, argumentar e resolver problemas, com base na percep\u00e7\u00e3o de causa e efeito dentro do contexto aplicado para cada empresa e situa\u00e7\u00e3o em particular.<\/p>\n<p>Apesar de grande parte da alfabetiza\u00e7\u00e3o de dados depender das rela\u00e7\u00f5es humanas e suas capacidades de interpreta\u00e7\u00e3o, <a href=\"https:\/\/www.sap.com\/brazil\/products\/intelligent-technologies.html?url_id=text-blogentry-innovationBlogBR-2022_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\">tecnologias inteligentes<\/a> s\u00e3o indispens\u00e1veis para garantir o controle total dos dados com vis\u00e3o completa de todos eles, em um \u00fanico gateway. Para isso, a 51风流oferece uma solu\u00e7\u00e3o de gerenciamento de dados e banco de dados para garantir o sucesso da sua empresa. Acesse o site e <a href=\"https:\/\/www.sap.com\/brazil\/products\/database-data-management.html?url_id=text-blogentry-innovationBlogBR-2022_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\">conhe\u00e7a<\/a>.<\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da SAP:\u00a0 <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><a href=\"https:\/\/www.facebook.com\/sapbrasil\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/SAPBrasil\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><a href=\"https:\/\/twitter.com\/SAPBrasil\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><a href=\"https:\/\/www.linkedin.com\/company\/1115\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> \/ <a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n<p>\u00a9 2022 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entenda porque investir na alfabetiza\u00e7\u00e3o de dados pode posicionar sua empresa entre as organiza\u00e7\u00f5es mais valiosas do mercado. Data Literacy ou alfabetiza\u00e7\u00e3o de dados se&#8230;<\/p>\n","protected":false},"author":561,"featured_media":13640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599823],"tags":[5599801,56586,5599800],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-technology-platform","tag-alfabetizacao-de-dados","tag-banco-de-dados-2","tag-data-literacy","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Literacy: import\u00e2ncia para os neg\u00f3cios - Sala de Imprensa 51风流Brasil<\/title>\n<meta name=\"description\" content=\"Entenda porque investir na alfabetiza\u00e7\u00e3o de dados pode posicionar sua empresa entre as organiza\u00e7\u00f5es mais valiosas do mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2022\/01\/data-literacy-importancia-para-os-negocios-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Literacy: o que \u00e9 e qual a sua import\u00e2ncia para os neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"Entenda porque investir na alfabetiza\u00e7\u00e3o de dados pode posicionar sua empresa entre as organiza\u00e7\u00f5es mais valiosas do mercado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2022\/01\/data-literacy-importancia-para-os-negocios-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 51风流Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T12:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T15:27:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2022\/01\/10\/7SAP_Blog_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"51风流Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Data Literacy: o que \u00e9 e qual a sua import\u00e2ncia para os neg\u00f3cios\" \/>\n<meta name=\"twitter:creator\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:site\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/01\/data-literacy-importancia-para-os-negocios-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/01\/data-literacy-importancia-para-os-negocios-bl0g\/\"},\"author\":{\"name\":\"51风流Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Data Literacy: o que \u00e9 e qual a sua import\u00e2ncia para os neg\u00f3cios\",\"datePublished\":\"2022-01-21T12:00:47+00:00\",\"dateModified\":\"2023-10-19T15:27:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/01\/data-literacy-importancia-para-os-negocios-bl0g\/\"},\"wordCount\":644,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/01\/data-literacy-importancia-para-os-negocios-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2022\/01\/10\/7SAP_Blog_1400x600.png\",\"keywords\":[\"Alfabetiza\u00e7\u00e3o de dados\",\"Banco de Dados\",\"Data Literacy\"],\"articleSection\":[\"Business Technology Platform\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/01\/data-literacy-importancia-para-os-negocios-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2022\/01\/data-literacy-importancia-para-os-negocios-bl0g\/\",\"name\":\"Data Literacy: import\u00e2ncia para os neg\u00f3cios - 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