{"id":13549,"date":"2021-12-14T09:00:06","date_gmt":"2021-12-14T12:00:06","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13549"},"modified":"2023-10-19T12:42:23","modified_gmt":"2023-10-19T15:42:23","slug":"economia-compartilhada-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2021\/12\/economia-compartilhada-bl0g\/","title":{"rendered":"Transforma\u00e7\u00f5es da economia compartilhada"},"content":{"rendered":"

Economia compartilhada \u00e9 uma forma de se fazer neg\u00f3cios onde produtos e servi\u00e7os n\u00e3o s\u00e3o vendidos, mas sim compartilhados.<\/em><\/p>\n

A internet foi uma das grandes viabilizadora da economia compartilhada, aproximando pessoas e empresas por meio de plataformas digitais. O modelo de neg\u00f3cio atrav\u00e9s do compartilhamento s\u00f3 \u00e9 poss\u00edvel por causa de um comportamento social muito espec\u00edfico: a confian\u00e7a.<\/p>\n

Imagine que voc\u00ea precise ir a um casamento, mas ao inv\u00e9s de comprar uma roupa nova que ser\u00e1 utilizada no m\u00e1ximo 2 ou 3 vezes, prefere ir at\u00e9 uma loja e aluga 2 pe\u00e7as. Voc\u00ea confiou no lojista e alugou pe\u00e7as muito boas e conservadas. O lojista confia que voc\u00ea devolver\u00e1 as pe\u00e7as nas mesmas condi\u00e7\u00f5es quando as retirou.<\/p>\n

Com certeza voc\u00ea j\u00e1 soube de algu\u00e9m que caiu no golpe do Airbnb. Alugou um im\u00f3vel e quando chegou at\u00e9 o local n\u00e3o existia casa nenhuma. A confian\u00e7a permitiu que voc\u00ea fechasse neg\u00f3cio, mas a fraude faz esse mesmo neg\u00f3cio perder credibilidade. \u00c9 por isso que a maioria das empresas que possuem a economia compartilhada como sua engrenagem trabalham tanto para desenvolver processos risco zero.<\/p>\n

A economia compartilhada \u00e9 a principal estrat\u00e9gia de muitas organiza\u00e7\u00f5es disruptivas. Com certeza voc\u00ea j\u00e1 utilizou os servi\u00e7os de empresas como Uber, Airbnb, iFood, Gympass (academias), BeerOrCoffee (coworkings), Netflix, Spotify, entre outros.<\/p>\n

Conhe\u00e7a alguns benef\u00edcios da economia compartilhada para empresas, sociedade e meio ambiente:<\/p>\n

1) Redu\u00e7\u00e3o de custos dentro das empresas<\/strong><\/h3>\n

Compartilhar recursos f\u00edsicos permite que a empresa deixe o dinheiro em caixa e o utilize pontualmente, quando necess\u00e1rio, sem precisar fazer grandes investimentos. Por exemplo: a empresa montou uma nova equipe de vendas com 20 pessoas e precisa aloc\u00e1-las. Ao inv\u00e9s de comprar um espa\u00e7o para um novo escrit\u00f3rio, basta alugar uma sala dentro de um coworking.<\/p>\n

2) Consumo consciente <\/strong><\/h3>\n

A partir do momento que a economia muda da aquisi\u00e7\u00e3o para o compartilhamento, o questionamento na cabe\u00e7a do consumidor tamb\u00e9m muda:<\/p>\n

\u201cEu preciso desse produto para sempre?\u201d<\/p>\n

\u201cEu tenho outras formas de ter esse produto sem precisar pagar pelo valor total?<\/p>\n

3) Impacto ambiental reduzido<\/strong><\/h3>\n

Quando voc\u00ea n\u00e3o compra um novo produto, a demanda por recursos naturais para produzi-lo diminui. Menos energia, menos \u00e1gua, menos mat\u00e9ria prima. Em grande escala, o impacto ambiental \u00e9 drasticamente reduzido.<\/p>\n

O futuro pede por um modelo de neg\u00f3cio mais sustent\u00e1vel<\/a> e mais humano. A economia compartilhada \u00e9 a resposta para Empresas Inteligentes<\/a> que buscam estar em conformidade com pr\u00e1ticas ESG.<\/p>\n

Falar sobre como a Economia Compartilhada ser\u00e1 um diferencial para o futuro dos neg\u00f3cios. Visite nosso site e conhe\u00e7a algumas solu\u00e7\u00f5es<\/a> que podem contribuir para este prop\u00f3sito.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da SAP:\u00a0 Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ YouTube<\/a><\/p>\n

\u00a9 2021 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Economia compartilhada \u00e9 uma forma de se fazer neg\u00f3cios onde produtos e servi\u00e7os n\u00e3o s\u00e3o vendidos, mas sim compartilhados. A internet foi uma das grandes…<\/p>\n","protected":false},"author":561,"featured_media":13550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5599793,5599792,133959],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-compartilhamento-de-produtos","tag-economia-compartilhada","tag-financas-2","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nEconomia compartilhada - Sala de Imprensa 51风流Brasil<\/title>\n<meta name=\"description\" content=\"Economia compartilhada \u00e9 uma forma de se fazer neg\u00f3cios onde produtos e servi\u00e7os n\u00e3o s\u00e3o vendidos, mas sim compartilhados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2021\/12\/economia-compartilhada-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforma\u00e7\u00f5es da economia compartilhada\" \/>\n<meta property=\"og:description\" content=\"Economia compartilhada \u00e9 uma forma de se fazer neg\u00f3cios onde produtos e servi\u00e7os n\u00e3o s\u00e3o vendidos, mas sim compartilhados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2021\/12\/economia-compartilhada-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 51风流Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-14T12:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T15:42:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2021\/12\/02\/SAP_Blog_565x2922.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"51风流Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Transforma\u00e7\u00f5es da economia compartilhada\" \/>\n<meta name=\"twitter:creator\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:site\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/12\/economia-compartilhada-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/12\/economia-compartilhada-bl0g\/\"},\"author\":{\"name\":\"51风流Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Transforma\u00e7\u00f5es da economia compartilhada\",\"datePublished\":\"2021-12-14T12:00:06+00:00\",\"dateModified\":\"2023-10-19T15:42:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/12\/economia-compartilhada-bl0g\/\"},\"wordCount\":529,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/12\/economia-compartilhada-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2021\/12\/02\/SAP_Blog_1400x6002.png\",\"keywords\":[\"Compartilhamento de produtos\",\"Economia Compartilhada\",\"finan\u00e7as\"],\"articleSection\":[\"Setores\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/12\/economia-compartilhada-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2021\/12\/economia-compartilhada-bl0g\/\",\"name\":\"Economia compartilhada - 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