  {"id":12826,"date":"2021-02-23T09:00:27","date_gmt":"2021-02-23T12:00:27","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12826"},"modified":"2023-10-19T13:16:01","modified_gmt":"2023-10-19T16:16:01","slug":"infografico-tendencias-da-industria-de-consumo-adaptacao-para-2021-e-alem-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2021\/02\/infografico-tendencias-da-industria-de-consumo-adaptacao-para-2021-e-alem-bl0g\/","title":{"rendered":"Infogr\u00e1fico: Tend\u00eancias da ind\u00fastria de consumo: adapta\u00e7\u00e3o para 2021 e al\u00e9m"},"content":{"rendered":"<p>Por: 51风流Brasil<\/p>\n<p>Mudan\u00e7as r\u00e1pidas est\u00e3o acontecendo na ind\u00fastria de consumo e empresas est\u00e3o identificando as possibilidades para fugir do \u00f3bvio e inovar com o objetivo de atrair clientes interessados em novidades.<\/p>\n<p>O varejo foi um dos maiores exemplos da <a href=\"https:\/\/www.sap.com\/brazil\/industries\/consumer-goods-cpg.html?url_id=text-blogentry-innovationBlogBR-2021_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener noreferrer\">transforma\u00e7\u00e3o na ind\u00fastria de consumo em 2020<\/a>. Medidas de distanciamento n\u00e3o foram barreiras para limitar as vendas, quem pode se preparar continuou o atendimento atrav\u00e9s de meios digitais e percebeu que podia atingir um n\u00famero maior de clientes.<\/p>\n<p>Mas a estrat\u00e9gia deve ir al\u00e9m, os interesses do consumidor n\u00e3o se limitam a compra de um produto, mas est\u00e3o relacionados a viver uma experi\u00eancia completa em todas as fases do processo de compra. Ele tamb\u00e9m est\u00e1 interessado em conhecer os prop\u00f3sitos das marcas e saber se elas mant\u00eam transpar\u00eancia em seus processos internos e se est\u00e3o alinhadas com pautas sociais de interesse coletivo, como o meio ambiente.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12827\" src=\"https:\/\/news.sap.com\/brazil\/files\/2021\/02\/02\/Infogr\u00e1fico-Tend\u00eancias-da-ind\u00fastria-de-consumo-adapta\u00e7\u00e3o-para-2021-e-al\u00e9m.png\" alt=\"\" width=\"1000\" height=\"2289\" srcset=\"https:\/\/news.sap.com\/brazil\/files\/2021\/02\/02\/Infogr\u00e1fico-Tend\u00eancias-da-ind\u00fastria-de-consumo-adapta\u00e7\u00e3o-para-2021-e-al\u00e9m.png 1000w, https:\/\/news.sap.com\/brazil\/files\/2021\/02\/02\/Infogr\u00e1fico-Tend\u00eancias-da-ind\u00fastria-de-consumo-adapta\u00e7\u00e3o-para-2021-e-al\u00e9m-131x300.png 131w, https:\/\/news.sap.com\/brazil\/files\/2021\/02\/02\/Infogr\u00e1fico-Tend\u00eancias-da-ind\u00fastria-de-consumo-adapta\u00e7\u00e3o-para-2021-e-al\u00e9m-447x1024.png 447w, https:\/\/news.sap.com\/brazil\/files\/2021\/02\/02\/Infogr\u00e1fico-Tend\u00eancias-da-ind\u00fastria-de-consumo-adapta\u00e7\u00e3o-para-2021-e-al\u00e9m-768x1758.png 768w, https:\/\/news.sap.com\/brazil\/files\/2021\/02\/02\/Infogr\u00e1fico-Tend\u00eancias-da-ind\u00fastria-de-consumo-adapta\u00e7\u00e3o-para-2021-e-al\u00e9m-671x1536.png 671w, https:\/\/news.sap.com\/brazil\/files\/2021\/02\/02\/Infogr\u00e1fico-Tend\u00eancias-da-ind\u00fastria-de-consumo-adapta\u00e7\u00e3o-para-2021-e-al\u00e9m-895x2048.png 895w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Entender o momento que estamos vivendo \u00e9 essencial para planejar os pr\u00f3ximos passos e melhorar o desempenho dos neg\u00f3cios, tendo informa\u00e7\u00f5es reais como base para criar novas estrat\u00e9gias.<\/p>\n<p><a href=\"https:\/\/www.sap.com\/brazil\/industries\/consumer-goods-cpg.html?url_id=text-blogentry-innovationBlogBR-2021_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener noreferrer\">Conhe\u00e7a as solu\u00e7\u00f5es da 51风流para a ind\u00fastria de consumo<\/a> para a sua empresa assumir a lideran\u00e7a do setor.<\/p>\n<p>*Fontes:<\/p>\n<p><a href=\"https:\/\/www.akatu.org.br\/wp-content\/uploads\/2020\/10\/Pesq-VSS_2020-GlobeScan-e-Akatu-Publico.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Vida Saud\u00e1vel e Sustent\u00e1vel Relat\u00f3rio Brasil 2020<\/a> \u2013 Akatu<\/p>\n<p><a href=\"https:\/\/go.euromonitor.com\/rs\/805-KOK-719\/images\/wpGCT21PG-v0.3.pdf?mkt_tok=eyJpIjoiTWpVeVlqTXlZMlE0WkRjMCIsInQiOiJkUnlhRXZpRXdQNWdtd2Nsbnd5OW1mYnd2WmFlNGdpbG1obzd3U21aRFA4TXNvRjBQT2dCblJGSlBSVjl1WG5Pd3lHSjVvc3l6UHY0NitIZHJPTGxcL2hWUFhrUGhrTGQyU1RyMzVtTlVIejEwNXhcL3NiTEpoSitFekY1eXBWRlBNIn0%3D\" target=\"_blank\" rel=\"noopener noreferrer\">10 Principais Tend\u00eancias Globais de Consumo<\/a> &#8211; Euromonitor International<\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da SAP:\u00a0 <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/SAPBrasil\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> \/ <a href=\"https:\/\/widget.whatsbroadcast.com\/widget_more\/a7807e0e29453c252140d96fc2d912ab\/?campaigncode=CRM-XL18-SOC-WHATSES&amp;url_id=banner-lao-homepage-whatsapp-row5-feb17r1\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp<\/a> \/ <a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube<\/a><\/p>\n<p>\u00a9 2021 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: 51风流Brasil Mudan\u00e7as r\u00e1pidas est\u00e3o acontecendo na ind\u00fastria de consumo e empresas est\u00e3o identificando as possibilidades para fugir do \u00f3bvio e inovar com o&#8230;<\/p>\n","protected":false},"author":561,"featured_media":12828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5599734,56898,59612,16576],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-ambiente-digital","tag-consumo","tag-produtos-de-consumo-3","tag-varejo","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tend\u00eancias da ind\u00fastria de consumo: adapta\u00e7\u00e3o para 2021 e al\u00e9m<\/title>\n<meta name=\"description\" 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