{"id":12645,"date":"2020-11-17T09:00:59","date_gmt":"2020-11-17T12:00:59","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12645"},"modified":"2023-10-19T13:39:58","modified_gmt":"2023-10-19T16:39:58","slug":"como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/","title":{"rendered":"Como as empresas podem otimizar a log\u00edstica para a Black Friday"},"content":{"rendered":"<p>Por: 51风流Brasil<\/p>\n<p>A Black Friday \u00e9 uma data bastante esperada pelos brasileiros que pretendem adiantar as compras do Natal. Este ano o varejo brasileiro est\u00e1 ansioso pelo per\u00edodo, que promete um crescimento exponencial nas vendas.<\/p>\n<p><a href=\"https:\/\/noticias.r7.com\/economia\/black-friday-2020-deve-crescer-nas-vendas-online-com-a-pandemia-27102020\" target=\"_blank\" rel=\"noopener noreferrer\">Segundo pesquisa da Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio (ABComm)<\/a> estima-se um crescimento de 77% nas vendas da Black Friday em rela\u00e7\u00e3o a 2019. Esse avan\u00e7o tem como principal fator a pandemia da Covid-19, que estimulou os consumidores a comprarem virtualmente, impulsionando as vendas online. Mas para n\u00e3o perder a oportunidade de aumentar o tr\u00e1fego de vendas, \u00e9 preciso muito planejamento.<\/p>\n<p>Para atender a demanda \u00e9 imprescind\u00edvel que as empresas estejam muito bem preparadas e organizadas. O aumento das vendas online pode ocasionar diversos problemas, como sites sobrecarregados pelo n\u00famero de acessos, equipe sem estrutura para atender a demanda, atraso nas entregas dos produtos, perda de material, entre muitas outras falhas na opera\u00e7\u00e3o, por isso \u00e9 importante pensar em solu\u00e7\u00f5es criativas para todas as etapas de desenvolvimento.<\/p>\n<p>Vejamos algumas maneiras de otimizar a log\u00edstica para a Black Friday:<\/p>\n<ul>\n<li>Esteja preparado para gerir a entrada e sa\u00edda de produtos, armazenamento e opera\u00e7\u00f5es.<\/li>\n<li>Estude a melhor forma de gerenciar o funcionamento do frete e dos pedidos.<\/li>\n<li>Planeje o transporte e sua execu\u00e7\u00e3o com controle e rastreamento para n\u00e3o perder mercadoria.<\/li>\n<li>Procure projetar suas vendas para garantir que a produ\u00e7\u00e3o atenda as metas sem desperd\u00edcio ou falta de produtos.<\/li>\n<\/ul>\n<p>Para destacar-se na Black Friday, seu neg\u00f3cio deve ser inovador. A 51风流oferece uma variedade de solu\u00e7\u00f5es que podem auxiliar sua companhia na otimiza\u00e7\u00e3o da sua cadeia log\u00edstica. <a href=\"https:\/\/www.sap.com\/brazil\/industries\/cargo-transportation-logistics.html?url_id=text-blogentry-innovationBlogBR-2020_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener noreferrer\">Acesse para saber mais<\/a>.<\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da SAP:\u00a0 <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><a href=\"https:\/\/www.facebook.com\/sapbrasil\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/SAPBrasil\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><a href=\"https:\/\/twitter.com\/SAPBrasil\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><a href=\"https:\/\/www.linkedin.com\/company\/1115\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> \/ <a href=\"https:\/\/widget.msgp.pl\/?id=66415e417325f13e20.82207836\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp<\/a><u> \/ <\/u><a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube<\/a><\/p>\n<p>\u00a9 2020 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: 51风流Brasil A Black Friday \u00e9 uma data bastante esperada pelos brasileiros que pretendem adiantar as compras do Natal. Este ano o varejo brasileiro&#8230;<\/p>\n","protected":false},"author":561,"featured_media":12646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599816],"tags":[42419,83576,20525],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-da-cadeia-de-suprimentos","tag-black-friday","tag-cadeia-de-suprimentos-2","tag-logistica","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como as empresas podem otimizar a log\u00edstica para a Black Friday<\/title>\n<meta name=\"description\" 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