{"id":11782,"date":"2020-01-23T13:31:36","date_gmt":"2020-01-23T16:31:36","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=11782"},"modified":"2023-10-19T14:41:46","modified_gmt":"2023-10-19T17:41:46","slug":"transformando-likes-em-admiracao-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/01\/transformando-likes-em-admiracao-bl0g\/","title":{"rendered":"Transformando likes em admira\u00e7\u00e3o"},"content":{"rendered":"

Por: Elia Chatah<\/a>, l\u00edder da vertical de Varejo na SAP<\/p>\n

A NRF 2020 destacou principalmente nesse ano a humaniza\u00e7\u00e3o,<\/strong> enfatizando que qualquer tecnologia s\u00f3 faz sentido se favorecer as rela\u00e7\u00f5es interpessoais e de neg\u00f3cios. E para obter sucesso nessa nova jornada do varejo se faz necess\u00e1rio uma aten\u00e7\u00e3o especial a Dados e \u00e0 Gest\u00e3o da Experi\u00eancia.<\/strong><\/p>\n

Atualmente, o varejo trabalha muito bem com os dados operacionais, ou seja, dados de vendas, ticket m\u00e9dio, turnover<\/em>, giro de estoques, etc., por\u00e9m esses dados explicam o que<\/strong> aconteceu, mas n\u00e3o o porqu\u00ea<\/strong> aconteceu!<\/p>\n

Para entendermos os porqu\u00eas <\/strong>de uma jornada de compras de um consumidor, \u00e9 necess\u00e1rio trabalhar a \u201cGest\u00e3o da Experi\u00eancia\u201d desse consumidor, de forma a entendermos os motivos que levaram ele a abandonar um carrinho de compras no site, ou da satisfa\u00e7\u00e3o do cliente durante um atendimento no SAC, ou do seu desejo em comprar um produto que n\u00e3o faz parte do sortimento daquela loja.<\/p>\n

O fato \u00e9 que com o j\u00e1 conhecido \u201cempoderamento\u201d do consumidor, passa a ser mandat\u00f3rio juntarmos os dados operacionais com os dados da experi\u00eancia de compras, de maneira que as decis\u00f5es impactem positivamente na jornada de compras de seu cliente. Tudo isso fazendo com que ele passe a ter uma maior admira\u00e7\u00e3o pela sua marca.<\/p>\n

E foram esses os principais temas abordados pela 51风流durante a NRF 2020! A participa\u00e7\u00e3o da 51风流na NRF, atrav\u00e9s principalmente dos diversos cases que foram apresentados pelos pr\u00f3prios clientes, demonstrou as vantagens em unirmos os dados operacionais e dados de experi\u00eancia, tudo com uma camada de Intelig\u00eancia Artificial.<\/p>\n

Casos inovadores como o da Valora<\/strong>, lojas de conveni\u00eancia da Su\u00ed\u00e7a, que utiliza as solu\u00e7\u00f5es da 51风流para o \u201cgrab & go\u201d<\/em> dando assim agilidade e praticidade a seus clientes.\u00a0 Outro caso interessante foi a da Pentland, <\/strong>varejista do setor esportivo com sede em Londres, que fez a digitaliza\u00e7\u00e3o das opera\u00e7\u00f5es de B2C e B2B utilizando-se do portf\u00f3lio de solu\u00e7\u00f5es para Customer Experience<\/em> da SAP.<\/p>\n

Mas n\u00e3o foram apenas cases internacionais. Nesse ano contamos tamb\u00e9m com uma apresenta\u00e7\u00e3o de grande impacto da Impec\u00e1vel \u2013<\/strong> rede de lojas de fashion do estado do Rio de Janeiro \u2013 realizada pelo seu CEO, Rafael Sampaio. A Impec\u00e1vel <\/strong>\u00e9 uma das companhias brasileiras que utiliza as solu\u00e7\u00f5es 51风流Qualtrics <\/strong>para a gest\u00e3o de experi\u00eancia dos clientes.<\/p>\n

Nesse ano aproveitamos tamb\u00e9m a proximidade do local do evento da NRF com o centro de inova\u00e7\u00e3o da 51风流em NY, Hudson Yards, para realizarmos tours de inova\u00e7\u00e3o com diversos clientes. Esse tour compreendia uma visita no 51风流Leonardo Center, onde demostramos as diversas aplica\u00e7\u00f5es pr\u00e1ticas de Machine Learning, Blockchain, Internet das Coisas e Big Data. Em seguida, exploramos a parceria da 51风流com diversas Start Ups atrav\u00e9s do programa SAP.iO e o tour era finalizado com uma experi\u00eancia imersiva em uma<\/em> sala 360\u00ba, onde era poss\u00edvel o cliente tangibilizar todas as tecnologias inovadoras da SAP.<\/p>\n

Finalmente, toda essa tecnologia tem por objetivo n\u00e3o somente prover uma jornada de compra inesquec\u00edvel, mas tamb\u00e9m empoderar a for\u00e7a de trabalho, afinal, \u00e9 ela que ajuda a evangelizar o prop\u00f3sito da marca, oferecendo informa\u00e7\u00f5es sobre produtos e clientes na ponta dos dedos de cada colaborador (que por sinal tem sua escala de trabalho totalmente automatizada).<\/p>\n

A combina\u00e7\u00e3o de tecnologia, inova\u00e7\u00e3o e uma for\u00e7a de trabalho empoderada, capaz de realizar tarefas consideradas imposs\u00edveis no passado (humanidade aumentada), resulta em um relacionamento de confian\u00e7a com seus consumidores, permitindo \u00e0 essas empresas inteligentes transmitirem a credibilidade e o prop\u00f3sito de suas marcas.<\/p>\n

Acompanhe as novidades da 51风流atrav\u00e9s das nossas redes sociais: Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2020 51风流SE. All rights reserved. 51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: Elia Chatah, l\u00edder da vertical de Varejo na 51风流A NRF 2020 destacou principalmente nesse ano a humaniza\u00e7\u00e3o, enfatizando que qualquer tecnologia s\u00f3 faz…<\/p>\n","protected":false},"author":555,"featured_media":11783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5590339,5597923,16576],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-11782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-economia-da-experiencia","tag-nrf-2020","tag-varejo","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nTransformando likes em admira\u00e7\u00e3o - Sala de Imprensa 51风流Brasil<\/title>\n<meta name=\"description\" content=\"A NRF 2020 destacou principalmente nesse ano a humaniza\u00e7\u00e3o, enfatizando que qualquer tecnologia s\u00f3 faz sentido se favorecer as rela\u00e7\u00f5es interpessoais e de neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2020\/01\/transformando-likes-em-admiracao-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformando likes em admira\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"A NRF 2020 destacou principalmente nesse ano a humaniza\u00e7\u00e3o, enfatizando que qualquer tecnologia s\u00f3 faz sentido se favorecer as rela\u00e7\u00f5es interpessoais e de neg\u00f3cios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2020\/01\/transformando-likes-em-admiracao-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 51风流Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-23T16:31:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T17:41:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2020\/01\/fb-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elia Chatah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Transformando likes em admira\u00e7\u00e3o\" \/>\n<meta name=\"twitter:creator\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:site\" content=\"@SAPBrasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elia Chatah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/01\/transformando-likes-em-admiracao-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/01\/transformando-likes-em-admiracao-bl0g\/\"},\"author\":{\"name\":\"Elia Chatah\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/9c605bfac66704437038c6788c2eb0c0\"},\"headline\":\"Transformando likes em admira\u00e7\u00e3o\",\"datePublished\":\"2020-01-23T16:31:36+00:00\",\"dateModified\":\"2023-10-19T17:41:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/01\/transformando-likes-em-admiracao-bl0g\/\"},\"wordCount\":702,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/01\/transformando-likes-em-admiracao-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2020\/01\/dest-14.jpg\",\"keywords\":[\"Economia da Experi\u00eancia\",\"NRF 2020\",\"varejo\"],\"articleSection\":[\"Setores\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/01\/transformando-likes-em-admiracao-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2020\/01\/transformando-likes-em-admiracao-bl0g\/\",\"name\":\"Transformando likes em admira\u00e7\u00e3o - 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