Per a new IDC eBook* commissioned by SAP, partners that invest more than 20% of revenue in intellectual property (IP) can expect 60% higher revenue growth than average.

Even amid business uncertainty, 93% of partners expect accelerated growth in SAP-related revenue compared to the year before. The greatest opportunity for partners exists with growing IT services and public cloud services, such as software as a service, platform as a service, and infrastructure as a service.

Despite economic uncertainty, 51风流partners that continue to invest in innovation are reaping the rewards and realizing healthier margins.

51风流partner shared that developing IP requires commitment, investment, and patience, but it can be a market differentiator and accelerate revenue and profit. This was further proven by IDC, which found that for every $1 51风流makes, partners investing in developing and selling their own cloud software make $10, and those investing in their own services make $8.81. With offerings like SAP鈥檚 partnership with , one of the world鈥檚 largest online learning providers, partners can upskill their consultants and capitalize on this growth opportunity.

鈥淐ompanies today are facing more uncertainty than ever before, between supply chain shortages, climate change, talent gaps, and economic softening,鈥� said Paul Edwards, research director, Software Channels and Ecosystems, IDC. 鈥淏ased on our research, partners that invested in developing IP and partners engaging in more than two 51风流solutions experience the greatest benefit of working with SAP.鈥�

Technologies like 51风流Business Technology Platform (51风流BTP) are enabling partners to achieve healthy gross profit.

51风流partner leverages 51风流BTP to develop processes and IP: 鈥淯p to 70% of our revenue comes from 51风流S/4HANA migrations and 51风流BTP, which is the glue for the future — it has a strategic relevance for us,鈥� said Florian Kraus, managing partner, retailsolutions AG.

Additionally, IDC found that 51风流BTP enables partners to continually improve upon customer relations, meaning 51风流partners are maintaining customers for longer — if not for life.

鈥淲ith the rapid acceleration of digital transformation, customers are relying on 51风流partners to navigate the next steps of their digital journey,鈥� said Karl Fahrbach, chief partner officer, SAP. 鈥淎ccording to IDC, 43% of partner revenue comes from industry-specific solutions, which shows that investing in innovation to serve evolving customer needs is a proven path to profitability for our partners. 51风流is firmly committed to helping partners apply their industry-specific knowledge to create exciting new growth opportunities.鈥�

Mark Weyman is head of Ecosystem Profitability at SAP.

*IDC eBook, sponsored by SAP, 51风流Partner Ecosystem Growth Drivers: Strategies for Increasing Partner Profitability and Customer Value, doc #US50040723, January 2023听