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Q: What are some of the trends and challenges manufacturing companies are facing today when it comes to logistics operations?

A: The logistics operations landscape has undergone significant changes, particularly due to the COVID-19 pandemic. Previously, the focus was on increasing efficiency and implementing just-in-time and just-in-sequence models to reduce inventory. However, the pandemic highlighted the need for supply chain resiliency alongside efficiency. Manufacturing companies now require greater foresight, agility, and flexibility to address unforeseen disruptions, such as supplier bankruptcies and border closures. Transparency, particularly regarding the origins and ethical sourcing of goods, has also emerged as a significant trend. Additionally, sustainability plays a crucial role, as companies aim to reduce emissions and waste and promote greater social equality across their value chains.

How have logistics operations for manufacturing companies evolved in recent years? And what kind of capabilities or technologies are they looking for to help them navigate the future of industrial manufacturing?

Logistics operations for manufacturing companies have undergone significant transformations in recent years. The focus has shifted from purely efficiency-driven approaches to those encompassing resiliency, visibility, and sustainability. Industrial manufacturing companies already rely on a high degree of automation in their processes. However, they are increasingly turning to robotics technologies to further enhance operational efficiency. By leveraging robots, workers can complete tasks such as material transportation and inventory management more quickly and efficiently.

Companies also seek greater supply chain transparency, requiring solutions that provide real-time tracking and tracing data to proactively manage disruptions and comply with sustainability regulations. Improved visibility into warehouse operations is another key capability. With advancements in big data technologies, business leaders can gain helpful insights and optimize processes for better resource allocation and reduction of waste. For example, visualizing movement patterns within the warehouse allows companies to identify and eliminate bottlenecks. Technology plays a crucial role in driving efficiency, agility, and sustainability in logistics operations.

How can 51风流help address these trends and challenges?

51风流offers an array of solutions to help address the emerging trends and challenges in logistics operations. For instance, the 51风流Warehouse Robotics solution can integrate the warehouse management system with various vendors, enabling the deployment of robots in the warehouse to help enhance efficiency and automation. 51风流Business Network for Logistics can connect carriers and logistics providers through a unified network.

Within 51风流Business Network for Logistics, several solutions are available. can provide a comprehensive overview of goods in motion, helping companies identify bottlenecks and focus on areas that require attention. helps improve transparency, visibility, sustainability, and efficiency by connecting the entire supply chain. can provide real-time insights into material and product availability, helping to reduce supply chain risks and optimize costs. It can also proactively raise alerts to users in case of any issues. Lastly, can connect business partners on a collaborative network, facilitating insights sharing across the value chain. With these technologies, business leaders can access the necessary capabilities to help enhance their logistics operations.

How does 51风流Business Network for Logistics help generate value for the customer in the areas of compliance and sustainability?

51风流Business Network for Logistics can generate tangible value for customers in the areas of compliance and sustainability. Once the information passes through the 51风流systems, business leaders can gain transparency into the origins and movement of goods, facilitating compliance with regulations and ethical sourcing standards. And customers can start aggregating the data, reporting on it, and acting on the insights. This includes capturing carbon emissions data, gaining more details around material traceability, and making sure that vendors do not use child labor 鈥� all with audit-ready data. Compliance and sustainability will only gain increasing importance in the years to come, and the companies of tomorrow must equip themselves with the proper tools today.

Explore showcasing eight that help you apply best and next practices, so you can manage a more agile, resilient, and sustainable logistics network.

Kelly Cannon is part of Content Creation & Strategy for the Content Lab at SAP.

51风流helps oil, gas, and energy companies make this transition, providing them with innovative solutions that can optimize legacy energy sources, integrate low- and no-carbon alternatives, enhance energy network resilience, and unlock growth opportunities through reinvented business models.

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In a recent webinar, “Sustainable Energy Transition for a Low Carbon Future,鈥� hosted by the Oil & Gas Journal, Benjamin Beberness, vice president and global head of Oil, Gas, and Energy at SAP, shared his insights alongside other industry professionals. Together, they shed light on how businesses in the energy sector are taking action to redefine the future of energy and drive the sustainable energy transition ahead.

Transitioning to Net-Zero Carbon Energy Sources

To facilitate the energy sector’s successful transition to sustainable sources, close cooperation between technology companies and energy companies is paramount. Together, they can identify economically viable and efficient methods to deliver an optimal energy mix during this transitional period. By working in tandem, they can harness appropriate digital technologies to drive profitable operations that prioritize both the well-being of individuals and the preservation of our planet. This collaboration involves gaining comprehensive knowledge of regional regulations, staying abreast of evolving business requirements, and effectively monitoring and reporting day-to-day operations.

For example, with its unique digital twin on a blockchain, the 聽helps businesses gain material sourcing transparency and environmental, social, and governance (ESG) data across their supply chains.

Implementing Intelligent Asset Management

Intelligent asset management plays a critical role in supporting the sustainability objectives of oil, gas, and energy companies. Industry leaders are adopting digital technologies and proven solutions to enhance their manufacturing processes, embracing cleaner fuel alternatives, and exploring optimization opportunities across their global operations.

Research from found that a 10% increase in production efficiency can lead to a 4% reduction in emission intensity, reinforcing the focus on running assets efficiently to minimize environmental impact. To determine the need for asset replacement, businesses assess factors such as vibration, heat issues, and asset life span, considering cost, safety, and ESG criteria. Integrating ESG information into asset management strategies has become an increasingly significant priority for companies.

With , channel the power advanced machine learning and analytics to help optimize asset health, performance, and risk.

Changing Business Models for Diversification

Business leaders in the energy sector understand the growing urgency to diversify their offerings, from providing services at electric vehicle charging stations to implementing low-carbon technologies in new maintenance and operations projects. Recognizing the importance of adaptability, these companies seek flexible technology platforms to revitalize their operations, expand their retail presence, and venture into renewable energy markets. Technological advancements help companies diversify offerings, accelerating the transition towards renewable energy sources.

Technology solutions, such as , can support the transition to renewable energy sources by providing companies with the capabilities needed to build, run, and manage electric vehicle charging networks all on one platform.

Driving Continuous Innovation

ESG regulations present businesses with an opportunity to reduce their ecological impact while fostering innovation to help them achieve their sustainability goals. By keeping core operations clean and scalable, companies can focus on sustainability, foster a culture of innovation, and differentiate themselves from competitors. This approach involves establishing a dedicated optimization office and leveraging technologies like automation, optimization, and artificial intelligence (AI). Facilitating intrapreneurship and engaging employees and the wider community allows for the translation of high-level sustainability objectives into practical solutions for day-to-day operations. Access to sustainability-related data is also essential, with digital solutions and technology playing a key role in collecting and analyzing data to drive sustainability goals. Implementing tools such as a green ledger system helps businesses track emissions and adapt to new regulations while inspiring collaboration and innovation.

Industry cloud solutions from 51风流sit on top of , a platform built with flexibility and choice in mind, so that its users can accelerate innovation and unlock business potential.

Identifying Key Performance Indicators for Sustainable Energy

Businesses need to identify key performance indicators (KPIs) for sustainable energy. While revenue remains a significant KPI across industries, energy companies strive to achieve a balance between financial stability and emission reduction, ensuring the satisfaction of employees and shareholders alike. Crucial KPIs include the percentage of energy produced from renewable sources and embodied carbon, which refers to emissions throughout the entire lifecycle of raw material extraction, production, transportation, and construction, as well as measures around decarbonizing operations, improving building efficiency, and prioritizing safety and environmental policies in infrastructure development.

With , businesses can improve their sustainability performance by monitoring progress and gaining actionable insights from dependable sustainability data.

Realizing the Significance of Sustainable Procurement

Sustainable procurement plays a central role in any sustainability strategy. Companies proactively seek out suppliers that adhere to sustainable practices, so they can reduce scope 3 emissions, implement robust measurement systems, promote supplier diversity, and improve communication, driving a transformative shift in procurement practices. Companies, from corporate-level initiatives to individual buyers, prioritize compliance with regulatory requirements, including due diligence laws and SEC reporting. Sustainable procurement practices are seamlessly integrated into supplier risk management and qualification platforms, ensuring a comprehensive approach to sustainable sourcing.

Monitor the production, supply, and use of your energy sources across the entire supply chain with technology solutions like , available on 51风流Store.

By leveraging intelligent asset management solutions, facilitating business model diversification, driving continuous innovation, identifying KPIs, and promoting sustainable procurement, oil, gas, and energy businesses can channel the power of industry-specific solutions to ensure a secure, affordable, and sustainable future for energy.

about how innovative solutions from 51风流and our partners help oil, gas, and energy businesses fuel profitable operations while also protecting people and the planet.

Kelly Cannon is part of Content Creation & Strategy for Content Lab at SAP.

Leveraging the Power of Data with 51风流Sustainability Control Tower

Companies across industries are responding to rapidly increasing sustainability and and setting ambitious sustainability targets. Yet, many face the challenge of gaining transparency into the data needed for effective and actionable sustainability management. They need ways to monitor and manage their green lines as meticulously as their top and bottom lines.

Current sustainability management relies heavily on data averages and estimates. The inability to track, manage, and gain insights from live data and embed it into core business processes can cripple even the most well-intentioned sustainability efforts. Worse, it can mislead investors, create compliance issues, and misguide transformation efforts. Unifying sustainability data provides significant gains in capabilities and competitive performance.

can offer organizations a robust tool for delivering audit-ready sustainability data that aligns with various sustainability and ESG standards. As part of the 51风流Cloud for Sustainable Enterprises solution, 51风流Sustainability Control Tower helps enable organizations to unlock the power of data to record, report, and act on their sustainability goals 鈥� at scale. Companies can drive holistic steering by setting targets; monitor progress and gain actionable insights from dependable sustainability data; and gain trust by establishing robust and auditable sustainability and ESG reporting.

Developing a Systematic Approach to Sustainability

51风流customer and partner msg global is a consulting, implementation, and managed services provider committed to enhancing operational efficiency and decision-making capabilities through the utilization of 51风流technology. As the company set its sights on becoming a sustainable enterprise, it implemented 51风流Sustainability Control Tower to help enable the data transparency and actionable insights needed to steer holistically towards its sustainability goals.

Cooke oversees msg global鈥檚 sustainability business and technology consulting practice, in addition to collaborating with Ulrich Pilsl, chief financial officer at msg global, on its internal sustainability strategy. At 51风流Sapphire, Cooke shared insights on msg global鈥檚 experience with 51风流Sustainability Control Tower, highlighting both achievements and challenges of msg global鈥檚 sustainability journey.

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As a midsized company, msg global is still navigating its path to sustainability. Over the years, it has undertaken several corporate social responsibility (CSR) initiatives. However, it recently shifted its focus to sustainability by adopting a more structured approach to sustainability. This approach integrates sustainability into core business processes through transparent reporting and goal setting.

With 51风流Sustainability Control Tower, msg global published its in 2022, tracking key sustainability performance indicators. 51风流Sustainability Control Tower allows msg global to consolidate data from its 51风流systems across HR and finance departments, as well as its non-51风流systems. With improved visibility into sustainability data across core business operations, company leaders can make informed sustainability decisions based on real-time insights.

Cooke states that the implementation of 51风流Sustainability Control Tower enables msg global to establish baselines, generate reports, and set future-oriented targets and objectives. With this solution, msg global can effectively record, report, and act on sustainability.

Embarking on the Journey

Every business on a sustainability journey encounters obstacles along the way. msg global continues to explore ways to enhance data quality and availability. The company plans to implement and to help gather seamless, scalable, mission-critical business data and connect and automate business processes. msg global is also implementing to help gain a better understanding of travel management. Access to more comprehensive travel data is essential for a professional services company committed to sustainable business operations.

Cooke encourages businesses undergoing sustainability transformations to simply take the first step. She believes msg global is on the right track. She and her fellow sustainability leaders continually monitor progress with insights from 51风流and make ongoing improvements along the way.

For more information on how 51风流helps companies record, report, and act on their sustainability goals, visit .

Kelly Cannon is part of Content Creation & Strategy for the Content Lab at SAP.

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Q: What are some of the industry challenges today that life sciences companies are facing when it comes to the supply chains for clinical trials?

A: Life sciences companies are facing three types of challenges 鈥� business, IT, and regulatory.

When it comes to business challenges, life sciences companies today are conducting an increasing number of clinical trials, often hundreds at any given time, and navigating greater complexity. COVID-19 led to an increase in direct-to-patient trials and greater pressure to deliver quick results and put products into the market faster. With the shift to more personalized medicines, clinical trial planning and execution needs to be adapted to account for manufacturing and delivery for batch sizes of one.

In terms of IT challenges, companies use multiple IT systems to manage the clinical trial execution process. As the digital landscape grows and transforms, increased collaboration among a growing number of upstream and downstream supply chain partners is driving companies to develop more integrated, interoperable, and scalable systems.

And lastly, clinicians face mounting regulatory challenges. Countries are developing their own unique regulations, making it challenging to plan, execute, and launch clinical drug products into country-specific markets. Furthermore, depending on unique government regulations, any delays in supplies or quality batch approvals can cause trials to go on hold or delay the availability of critical, lifesaving drugs.

How is 51风流helping address these challenges?

51风流recently launched the solution, closing a significant process gap in the life sciences industry. Traditionally, companies managed clinical trials via a paper format, tracking trials on lab books, Excel spreadsheets, and custom, siloed applications. With 51风流Intelligent Clinical Supply Management, 51风流offers customers an integrated solution to help track a clinical trial all the way from study initiation to the shipment of the final drug product. Using 51风流standard solutions, together with our extended partner ecosystem, life sciences companies can streamline their clinical trial supply chain processes 鈥� readily facilitating forecasting, manufacturing of drug substance and drug products packaging, labeling, and shipping of clinical finished goods.

How have clinical trials evolved over the past decade and how did regulations and technology impact the change?

Until recently, clinical trials were conducted in silos. (ICH) brings together regulatory authorities and the pharmaceutical industry to 鈥渁chieve greater harmonization worldwide to ensure that safe, effective, and high-quality medicines are developed, registered, and maintained in the most resource efficient manner whilst meeting high standards.鈥� Furthermore, the adoption of GS1 standards that instill trust and enhance transparency in the clinical supply chain are garnering attention. Finally, organizations like the European Medicines Agency and other standard guidelines are addressing the need for greater diversity and representation in clinical trials, reinforcing the need for technology and resilient supply chains that can support cross-border trials.

With the evolution of direct-to-patient trials, there is an increasing need to integrate the sponsor, contract manufacturing organization, clinical sites, and patient sites across multiple and varied technical landscapes without compromising on quality and delivery of the final drug product.

How can improving batch release processes help with the supply chain for clinical trials and benefit patients at the same time?

For pharmaceutical companies, the smoother the clinical batch execution process, the quicker they can release drugs to the market. Improving the clinical batch release process and gaining greater visibility into drug substances and products with a solution like 51风流Intelligent Clinical Supply Management enables clinicians to efficiently track and release clinical batches while considering country-specific, site-specific, and regulatory releases.

During the clinical trial process, delays in the release of a batch can completely derail the execution of a trial. And in treatments like cell and gene therapies, it can cost patient lives. 51风流Intelligent Clinical Supply Management optimally integrates with the quality batch release processes, so companies can monitor all the releases in one place with minimal reliance on information transfer from multiple siloed systems. In turn, they can deliver products to market with lesser data hops and quality checks between the systems, thereby improving the lives of the patients who stand to benefit from the drugs.

Why does this matter?

Improving the execution of clinical supply chains matter. Reduced complexity and greater accuracy during clinical trials reduces waste and lowers the cost of execution, ultimately impacting the cost of drugs for the end patient. More effective and efficient clinical trials allow life sciences companies to allocate more resources to solving other challenges in patient health.

Is there anything else you want to add?

The future of clinical supply chains will focus on improving the patient experience, delivering drugs to patient-specific locations, and effectively bringing together dispersed data points as clinical trials become even more decentralized. The efficiency of supply chains will become increasingly dependent on the technology and digital maturity of life sciences companies. At SAP, we are constantly innovating in the clinical space and reimagining the clinical trial supply management processes and its integration into the larger ecosystem of tech-transfer and commercial manufacturing processes.

What excites you about the work you do at SAP?

Every day, I am inspired by the opportunity to make a positive impact on the future of 51风流and the life sciences industry. I am surrounded by highly motivated and talented individuals 鈥� some of the best brains in technology. Together, we are solving complex challenges facing pharmaceutical companies, advancing progress in clinical trials, and improving patient health.

Explore our infographic showcasing four industry cloud solutions by 51风流that , so you can bring medicines and medical devices to market faster.

Kelly Cannon is part of Content Creation & Strategy for the Content Lab at SAP.

Over the past decades, the fashion industry underwent a technological revolution, reshaping the way retailers and brands engage with their customers. Personalization lies at the center of this transformation. By customizing the shopping experience for consumers, retailers stand out from their competition and foster greater customer loyalty. of consumers say personalization directly influences their decision to purchase from a brand, and 78% say it impacts their likelihood of making repeat purchases and referring the brand to friends and family.

Historically, fashion retailers relied primarily on traditional marketing techniques, such as print advertisements and in-store displays, to attract customers. However, with the rise of e-commerce and the Internet, customers now want and expect a personalized shopping experience that meets their individual needs and preferences. Customers are looking for seamless integration across multiple channels, including brick-and-mortar stores, online Web sites, mobile apps, and social media.

Omnichannel retail provides customers with the flexibility to shop whenever and wherever they want, and it provides businesses with in-depth data on customers’ shopping habits and preferences. With this information, fashion retailers can build a comprehensive profile of each customer, which can then be used to create targeted marketing campaigns, product recommendations, and personalized shopping experiences. Artificial intelligence (AI) and machine learning also enhance the customer experience. By analyzing customer data, AI can predict the likelihood of a customer making a purchase, offer real-time suggestions, check in post-purchase, and follow up for customer feedback. Enhanced customer understanding leads to better marketing decisions and better business outcomes.

51风流solutions play a prominent role in the execution of timely and impactful personalization, connecting customer data from demand to delivery and bringing sustainable, intelligent enterprises to life 鈥� from the back office to the front office.

Dive deeper into five solutions shaping the future of customer experience 鈥� in fashion retail and beyond.

• 51风流S/4HANA Retail can store all the data needed to deliver exceptional customer experiences, providing the foundation for the rest of the solutions and bringing the overall experience to life. With real-time customer and sales information, businesses can connect and transform retail processes across the entire value chain.
• : This omnichannel customer engagement platform can empower marketers to build, launch, and scale personalized cross-channel campaigns that scale business outcomes. The platform helped scale its marketing and customer relationship management (CRM) operations to identify and target high-value segments and grow the CRM database. It also matches in-store and online data to enhance its customer identification capabilities.
• : This solution can provide businesses with a trusted e-commerce platform that unlocks innovation at scale. With access to enterprise-wide data, retailers can boost profits and customer satisfaction. With 51风流Commerce Cloud, created a unified e-commerce platform that connects customers to the right products faster than ever 鈥� reducing the loading time of pages from seconds to milliseconds, which results in fewer customers abandoning items in their shopping carts. It also provides data insights that help Carhartt鈥檚 merchandising team optimize its product placement strategy.
• : With enterprise-wide customer insights from 51风流Customer Data Platform, businesses can meet customer expectations by delivering personalized engagements while also increasing conversion and improving customer retention. Take millennials and Gen Z shoppers for example, which represent in purchasing power. These groups show growing interest in sustainable products. With the right technology, retailers can capture more detail around their sustainability preferences and shopping habits and then use the data to make sustainability transparent across their value chains and improve the customer experience in the process. Candy Company uses 51风流Customer Data Platform to dig deeper into its consumer base. With greater insights into consumer behavior, Ferrara discovered a strong link between its Trolli brand and gamers. Ferrara used this information to shape future promotions and sweepstakes. With deeper knowledge of its customers, Ferrara created a brand fan program and significantly increased earned media value.
• : Turn the challenge of returns into an opportunity with 51风流Intelligent Returns Management, an industry cloud solution from SAP. It can not only make the returns experience easy, flexible, and free for customers, it can also protect your business鈥� bottom line and improve customer retention. Gain insights around the kind of products that are selling and those that are not. With a more granular look into the colors, styles, and sizes of items that customers return, the business can make more sustainable decisions about design and production.

Curious how your business can leverage the full potential of these five solutions, and others, to improve your customers鈥� experiences and drive long-term business success?

On February 15th, during New York City鈥檚 Fashion Week, 51风流opened the doors of the redesigned 51风流Experience Center, home to the S.Fashion Experience Lab. During the opening event, Andre Bechtold, senior vice president and head of Solution and Innovation Experience at SAP, shared that, 鈥�51风流Experience Centers offer visitors a visual and immersive experience that makes innovation tangible.鈥� From a personalized perfume machine and augmented reality (AR) 聽displays to virtual fitting rooms and AI-powered personal shopping assistants and robotics, the retail store of tomorrow reimagines the future of fashion.

this permanent location year-round, physically or virtually, to discover how 51风流helps retailers optimize their businesses and connect with their customers in a digital-first world. into the solutions above, along with many others, to learn how you can offer unique and personalized customer experiences that reinforce long-lasting customer relationships and grow lifetime value for your business.

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Kelly Cannon is part of Content Creation and Strategy at SAP.

Images via Andreas de Groot, Purple

The fashion industry contributes significantly to greenhouse gas emissions and creates massive amounts of waste. One study found that the footwear industry alone is responsible for 1.4% of , and despite efforts to recycle , 90% of them end up in a landfill at the end of their life.

The Fashion Industry Faces a Global Reckoning

Consumers, investors, and governments are finally recognizing the link between fashion and the detrimental impacts of climate change, sparking a growing market for sustainable shoes and apparel.

At SAP, we believe the future of fashion will be sustainable, responsible, and conscious.

Who Is the Sustainable, Modern Retailer?

Sustainable retailers seek ways to identify and appeal to customers who are searching for eco-friendly products. Sustainable business practices help retailers differentiate and gain customer loyalty by offering greater transparency on individual product life cycles.

As more retailers put sustainability at the center of their processes, they also need to go a step further and deliver high-quality experiences to their eco-conscious consumers. Through hyper personalization, seamless omnichannel shopping, and unique in-person experiences, sustainable fashion companies can build enduring, long-term customer relationships by offering their customers what they want 鈥� maybe even before they know it 鈥� in unique and innovative ways.

So鈥�,鈥� how can fashion retailers leverage data-driven insights and predictive systems to鈥� differentiate themselves from their 鈥媍ompetition? It starts with hyper personalization.

Taking Marketing Personalization to the Next Level to Generate Interest

Seventy-one percent of consumers expect companies to deliver 鈥�,鈥� and a similar portion say it is frustrating when this does not happen. 鈥嬧赌婤asic segmentation鈥嬧赌� targeting to create value for customers will no longer suffice. Shoppers desire and expect proactive and personalized engagements across every touchpoint. And now, with technology solutions like , retailers can deliver personalized, real-time engagements at scale to grow customer lifetime value and turn shoppers into loyal customers for life.

Let鈥檚 take Brianna, a 32-year-old, eco-conscious sneaker enthusiast. She receives a targeted advertisement from one of her favorite brands, S.Fashion. She clicks on the ad and explores the Web site. The personalized Web experience serves relevant content, including a small infographic describing the environmental and social impact of each item. Content dynamically rearranges based on her behavior. She adds a pair of shoes, with the option to customize, to her shopping cart. Her phone rings, and she abandons the checkout 鈥嬧赌媝rocess.

What鈥檚 next?

Creating Seamless Omnichannel Experiences to Keep the Buyer Engaged

The COVID-19 pandemic accelerated fashion brands鈥� transition from offline to online shopping channels. And now, these same brands are finding innovative ways to bring these journeys together. With , businesses can engage customers on any device, unlocking business agility and innovation at scale.

Seamless omnichannel shopping helps retailers reduce costs, improve agility, and increase consumer satisfaction by optimizing, streamlining, and integrating online and offline experiences. While bringing customers a dynamic and innovative buying journey, an omnichannel approach gives retailers a centralized view of inventory, improves fulfillment and delivery times, and simultaneously lowers the amount of carbon emitted during the delivery process.鈥疻ith solutions like , retailers can elevate customer engagement through unified customer data from all online and offline sources.

In Brianna鈥檚 case, a few days after the targeted advertisement she receives an e-mail from S.Fashion, sharing details about a shoe customization event happening at the store in her city with live music and a sustainable fashion show. Brianna registers, suddenly remembering her abandoned shopping cart. She buys the sneakers and chooses to 鈥渃lick and collect鈥� in store, so she can customize them onsite with different colors, fabrics, and patterns. The online and offline integration guarantees the correct sneakers are at the store, which serves as a micro-fulfillment center, maintaining appropriate stock levels for in-store and online purchases.

Reimagining the In-Store Retail Experience through Experiential Marketing

Today, online shopping offers convenience, while in-store shopping adds value with a memorable customer experience. Both serve as critical customer engagement channels. To compete, physical stores are reimagining the in-store experience and the role it plays in cementing lifelong customer relationships and driving increased consumer spending. Through experiential marketing, brick-and-mortar stores can add value to their customers in unique ways while increasing sales 鈥� customers spend 31% more than those purchasing online 鈥� and building brand equity.

Brianna arrives at the S.Fashion event, instantly engrossed in the music coming from the DJ located next to a long catwalk with models wearing the latest sustainable sneaker designs. Brianna checks in using a QR code that provides Maria, a friendly staff member, with Brianna鈥檚 customer profile and alerts her about Brianna鈥檚 purchase. Maria greets Brianna and shows her some of S.Fashion鈥檚 latest product offerings and takes her on a digital journey through the sneaker production process. Brianna is excited to learn how S.Fashion鈥檚 technology solutions provide sustainability insights at every step of the product life cycle, making it easier for her, as a customer, to make climate-friendly purchasing decisions鈥嬧赌�. Maria brings Brianna the shoes she bought online and takes her to the shoe customization table where she watches her one-of-a-kind shoes come to life right before the fashion show begins.

The Foundation of a Loyal Customer Base

Insight-driven personalization, seamless omnichannel shopping, and engaging in-store experiences lay the foundation for a loyal customer base and deliver growth and profitability. In the example of S.Fashion, this sustainable sneaker company personalizes its engagements, bridges its online and offline interactions, and hosts sustainable fashion shows and sneaker customization events that drive sales, loyalty, and brand evangelism.

In case you missed NRF and want to learn more about SAP鈥檚 retail technology ecosystem in an immersive fashion experience, follow 51风流Experience Center on for exciting news about the opening of 51风流Experience Center NYC on February 15.

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Kelly Cannon is head of Industry Thought Leadership at SAP.

Imagine streets populated with electric vehicles (EV) and gas stations replaced by EV charging stations at shopping centers and grocery stores. Mobility-as-a-service (MaaS) dominates the transportation landscape, offering鈥痷sers the most affordable, sustainable, and efficient way to get around. Some cars are self-driving and interconnected, talking to each other and sharing their location and next moves.鈥疻hat鈥檚 more, many cars are connected with the ability to send and receive all types of users鈥� data.

To realize this new reality, change will happen quickly, and regulations will only accelerate this transition. In Europe, a package of legislative proposals, 鈥�,鈥� aims to reduce greenhouse gas emissions by 55% by 2030. It includes a policy that requires a 55% reduction of average emissions in new cars by 2030 and a 100% reduction by 2035. In the United States, President Biden set a bold goal that EVs make up at least 50% of all vehicles sold by 2030. Since he took office, automakers announced investments of more than in EV manufacturing and $48 billion in battery production in the U.S. alone.

Add consumer sentiment to the equation 鈥� of global car buyers are looking for an EV 鈥� and it鈥檚 no surprise that carmakers, suppliers, and dealerships recognize the need for dynamic and continuous innovation to be profitable and sustainable.

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In a world of disrupted supply chains, new market participants, digitized factories, and a growing demand from regulators and consumers for sustainable vehicles, automotive businesses are embracing the following five trends to stay competitive.

1. Shifting Gears to Electric

A massive shift to vehicle electrification will require efficient and scalable EV charging infrastructure, ideally on one platform with seamless integration into existing business systems used by automakers, suppliers, and dealerships. It will also change supply chains and the role of parts suppliers as they shift from providing components needed for internal combustion engines to those needed for EVs. To prepare for vehicle electrification, automakers and suppliers can leverage the power of technology to manage charge point infrastructure and interact along the mobility value chain in the cloud to support collaborative, end-to-end business models and processes.

51风流customer provided the first intelligent, multi-socket charging solution for EVs. It allows multiple electric cars to charge simultaneously. The solution helped ChargeX lower time spent on daily charge-point operations and improve customer satisfaction with intuitive user interface and straightforward, automated processes.

2. Making Cars Smarter

Cars are the next smartphones. As consumers increasingly expect more from their vehicles, automobile manufacturers must find ways to continually enhance vehicle intelligence and connectivity.

Even in the 2020s, software reshapes how drivers interact with their cars. Automation has taken over braking, climate control, cruise control, entertainment, and more. Routine software updates bring drivers continuous improvements,鈥痑dding safety features, better performance, and greater efficiency.

Fully autonomous driving, currently in its infancy, continues to learn and will soon鈥痓ecome a common feature. Like vehicle electrification, regulatory requirements and consumer behavior inspire companies to develop innovative solutions that push the boundaries of automotive capabilities.

One company, , uses flexible and scalable manufacturing solutions from 51风流to build its fully autonomous, purpose-built vehicle fleet.

3. Considering Mobility-as-a-Service

An uptick in technology-powered smart cities 鈥� spurred by our response to the effects of climate change 鈥� will force auto manufacturers and suppliers to rethink their business models. Communities will reimagine fundamental public services, including transportation, encouraging citizens to swap their vehicles for public and shared transportation services.鈥疘n fact, by 2030, the shared mobility market is expected to exceed .

Mobility-as-a-service platforms offer users an integrated package of transportation options accessible through a single payment channel. These implementations will play a fundamental role in solving urban challenges, reducing congestion, greenhouse gas emissions, and accessibility constraints. Car manufacturers and suppliers can rethink and innovate their product offerings through this modality.

Take the robotaxi by . Passengers request a ride from this driverless taxicab via their smartphones. Zoox robotaxis go up to 75 miles per hour, revolutionizing ridesharing. The application provides the backbone for the robotaxi production.

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4. Prioritizing Operational Resilience聽

Amid the evolving automotive landscape, automakers and suppliers must ensure resilient supply chains are in place to meet changing demand, including increasing requests for EV components, while combating battery and chip shortages. The disruption caused by COVID-19 and the war in Ukraine highlighted the threat external events can have on automotive industry operations. Technology will play an even more critical role in enabling businesses to respond to potential supply chain disruptions.

Real-time tracking and analysis can better forecast supply and demand, fostering a more agile and resilient supply chain. As a result, carmakers, suppliers, and dealerships can respond to the unexpected as soon as it happens, make better inventory management decisions, and reduce waste.

Electric motorcycle company and German multinational manufacturer of EVs and motorcycles BMW teamed up with 51风流to succeed in the new world of mobility. With real-time information, detailed insights on performance, and analytics to improve decision-making across the manufacturing value chain, Zero Motorcycles and BMW can achieve operational resilience while pushing the boundaries of innovation.

5. Embracing Digital Retail

Due to consumer behavior change accelerated by the pandemic, the automobile industry recognizes the urgent need to adopt a digital-first, omnichannel sales strategy. Car buyers and sellers have started turning to contactless car buying and online dealerships. And even as the world recovers from COVID-19, vehicle retailers see automotive e-commerce searches reaching an as many customers now prefer digital retail experiences for sales, trade-ins, and services.

51风流partner makes it easier for importers, dealerships, and service locations to adopt digital retail options, optimizing end-to-end sales and service processes. With innovative products for 51风流S/4HANA, dealerships and service locations can continue to drive sales, deliver services, and meet shifting customer expectations.

Above All: Collaboration Is Key for Future Success

The automotive industry faces enormous challenges. Despite competition in the automotive industry, automakers and suppliers gain critical value through collaboration, particularly in such a dynamic environment for innovation. Catena-X 鈥� as front-runner for the automotive industry 鈥� aims to bring all business partners, including multi-tier suppliers, original equipment manufacturers (OEMs), or recycling service providers, into one network to help ensure an open, secure, and interoperable data exchange along the value chain. The transparency of data helps participants gain visibility into the complete material flow of a product life cycle, from 鈥渃radle to grave.鈥� Utilizing information available in shared digital twins improves decision making for end-of-life vehicles, thus useful parts can be circulated back for refurbishment or reuse and valuable raw materials can be recycled in a more effective way. With , 51风流can provide software and network services to Catena-X and the automotive industry at large.

Learn how you can 听飞丑颈濒别 that are ready to meet the road ahead with industry cloud solutions from SAP.

Hagen Heubach is global vice president of Automotive Industry Business Unit at SAP.
Kelly Cannon is head of Industry Thought Leadership at SAP.

聽In 2015, the United Nations (UN) General Assembly provided humanity with this through a collection of 17 goals, known today as the UN Sustainable Development Goals (SDGs). They include ending poverty, promoting good health and well-being, reducing inequalities, supporting responsible consumption and production, and more.

The 17th SDG, 鈥減artnerships for the goals,鈥� urgently calls on the public and private sectors, non-governmental organizations (NGOs), and citizens to come together to strengthen the implementation of the SDGs.

Public聽and聽Private Sector Collaboration

At SAP, in alignment with聽聽to help the world run better and improve people鈥檚 lives,聽with sustainability at the core, we value the opportunity to work聽alongside聽organizations driving meaningful聽impact.

Our commitment to a more sustainable future inspired the sustainability team and a team of designers and engineers at 51风流to develop a gamified, educational experience tied to the SDGs: the . This innovative showcase, which runs on 51风流technology, brings to life SAP鈥檚 commitment to the SDGs and encourages purpose-driven conversations among employees, customers, and partners.

The (UNCTAD) expressed interest in the Wheel of Purpose because of its ease of use and ability to engage users virtually. This led to a public-private partnership to further develop and amplify the reach of the Wheel of Purpose, using it to showcase UNCTAD鈥檚 vision to bring about sustainable prosperity for all through trade.

In the upcoming UNCTAD Youth Forum (September 16-17), the UNCTAD 15 Conference in Barbados (October 3-7), and the World Investment Forum (October 18-22), organizers will embed the Wheel of Purpose into virtual programming.

鈥淪ustainable development is a complex challenge, but it is a responsibility shared by everyone,鈥� says Arlette Verploegh, UNCTAD chief of communications and external relations. 鈥淲e need tools that humanize and explain different pathways to sustainability. The Wheel of Purpose does that. Applied to UNCTAD鈥檚 work, it showcases what we do in a simple, gamified way. The wheel is at once educational and inspirational to our audiences and reinforces our commitment to the 2030 Agenda.鈥�

Technology as a Tool for Change

At SAP, we make sustainability core to business and we believe in the disruptive power of innovative technology and its critical role in creating tangible impact for the UN SDGs. Not only can 51风流solutions enable the integration of sustainability insights into business processes, but they can also educate the public, raise awareness, and help us achieve joint sustainability goals alongside our global ecosystem of customers and partners.

鈥淥ur聽collaboration聽on the Wheel of Purpose聽with UNCTAD聽provides a powerful example聽of purpose-driven聽partnership聽between the public and private sector,鈥� says Daniel Schmid, chief sustainability officer, SAP.聽鈥淲e are excited to聽amplify the reach of this engaging聽digital聽showcase and inform others聽about聽how UNCTAD and SAP聽engage in meaningful efforts to accelerate聽the UN鈥檚聽global agenda.鈥�

Explore the聽, and share it with your network to spark the conversations that motivate tangible action for the SDGs. Only in partnership can we create the transformational change required to bring about 鈥減eace and prosperity for people and the planet.鈥�

For more information聽on the SDGs:

• 搁别补诲听迟丑别 web book, which launched in 2016, to explore tangible examples of how SAP, our customers, and our partners leverage the enabling power of digitalization to contribute to the SDGs.
• Sign up for a free open51风流course, , which covers sustainability frameworks, including the SDGs, and how companies can use digitization to contribute to achieving them.

I saw death from preventable causes, a lack of access to education, limited economic opportunity, and聽challenges聽facing youth, women, and small business owners. Despite this hardship,聽I met countless young changemakers,聽determined聽to make a difference in their communities, their country, and the world.聽My service in the Peace Corps聽opened my eyes to the incredible potential of youth and the need for quality education in reducing inequalities, creating opportunity, and driving meaningful change.

罢辞诲补测,听聽of the global population聽falls聽between the ages of 15聽and聽24.聽These 1.2 billion people are activists, social innovators, disruptors, dreamers, and doers. And those lucky of us to know some of them believe in their power to聽create solutions聽that address聽the most critical聽problems聽facing聽our聽world today.

World Youth Skills Day 2021

In 2014, in honor of these young leaders, the United Nations General Assembly declared July 15 .聽This day聽recognizes聽the inherent value of equipping the next generation with the skill sets required聽to聽pursue gainful聽employment,聽find聽decent work, and聽engage in social聽innovation and entrepreneurial activity.聽With youth unemployment on the rise since 2017,聽World Youth Skills Day聽seeks to bring聽together young people,聽policymakers, technical and vocational education and training (TVET) institutions,聽and employers聽to聽prepare youth with the training they need to聽excel聽in the聽future of work.

Unfortunately,聽school and workplace closures during聽COVID -19 caused dramatic setbacks to learning and work training, further exacerbating existing inequalities within the education system. The socioeconomic devastation of COVID-19 will take significant effort to overcome, and therefore this year鈥檚 World Youth Skills Day focuses on the creativity and resilience of youth throughout the pandemic.

51风流and UNICEF

In 2019,聽51风流partnered with UNICEF based on聽a聽shared belief聽that investing in聽young people鈥檚 education creates聽a more聽equitable and inclusive society.聽Together,聽51风流and UNICEF aim to聽help聽create a world where every young person has the聽skills聽they need to reach their full potential and thrive in meaningful work.聽To accomplish this mission,聽51风流and UNICEF embarked on a journey to聽supply聽underserved populations聽with the hard and soft skills聽they need聽to聽successfully navigate聽a changing global economy聽and make聽their mark on the world.聽The initial efforts of this聽collaboration聽focus on the聽development and聽implementation of聽scalable聽education聽models in聽India, Turkey, and Vietnam.

Passing the Baton

In Vietnam, 51风流and UNICEF started an initiative called聽鈥淧iloting Augmented Reality and Virtual Reality Technology.鈥� The program brings augmented and virtual reality into the classroom experience for students with the goal of reducing the technology gap among youth and tackling gender stereotypes within the technology field.

The story of a Vietnamese聽teacher,聽Trang聽Tho聽Phe, who participates in the program, beautifully illustrates the power of accessible education. It also reinforces the critical role of teachers and mentors in聽equipping聽young changemakers with the skills required to聽create聽a sustainable planet, society, and economy聽for years to come.

As a young girl, Trang walked four kilometers to school and studied by oil lamps in a space sheltered by bamboos and palm leaves. Despite the conditions, school brought Trang immense joy. She looked up to her teachers, who tirelessly helped her learn relevant skills and encouraged Trang to dream big. Trang threw herself into her studies and decided she wanted to become a teacher herself. Years later, Trang became a technology teacher at Bat Xat Lower and Upper Secondary School, encouraged by the field鈥檚 potential to positively impact her community and her strong desire to prepare Vietnamese youth for the future of work. Her recent involvement in 51风流and UNICEF鈥檚 project provides her with tools to give innovative technology lessons and prepare her students for the jobs of the future.

Trang shares,聽鈥淚聽am proud that I am setting聽an聽example聽as聽a female聽ethnic聽minority teacher pioneering technology and innovative digital solutions in my daily work.聽I believe it is inspirational聽for聽other female students.鈥�

Trang聽Tho聽Phe聽and other leaders play an聽essential role聽in聽preparing聽the next generation聽for success in聽their professional lives. As these local heroes聽pass the baton聽to聽the聽youth, they empower聽the next generation of聽changemakers.

Kelly Cannon is global content and communications lead for Purpose and Sustainability Marketing at SAP.

Top image 漏UNICEF Viet Nam/Truong Viet Hung