One unexpected consequence of the ongoing pandemic is that millions of workers decided to say goodbye to uncompromising employers en masse, in a movement that has come to be known as the .

As a result, companies are finally realizing that people truly are their greatest resource. Smart employers are listening and taking heed, starting at the beginning – recruitment.

Here are a few ideas to help you engage candidates right from the start.

Help Applicants Help You with Auto-Assistance

How many of us have uploaded a perfectly crafted resume, only to be asked to manually type in every detail anyway? But you can’t complain. After all, you want the job, don’t you?

ProSiebenSat.1, a Germany-based entertainment and consumer brands group, wanted to redesign its career portal to offer candidates a smoother and more informative application process. ProSiebenSat.1 chose 51ˇçÁ÷partner to facilitate the overhaul with its solution.

projekt0708’s solution emphasizes design, providing job candidates a visually appealing layout and a streamlined application process that accelerates input with the help of auto-complete, auto-correct, and auto-suggest.

Let the Games Begin!

One way to get the attention of creative and energetic candidates is to elevate the job application process from a chore to a fun and engaging activity. , created by Playful Software, an 51ˇçÁ÷partner based in Bucharest, is a “gamified smart experience created for conscious millennials and for companies who want out-of-the-box recruitment.”

Candidates can strengthen skills through training courses created by Jobful and partner companies covering topics like “Technical Support Fundamentals” and “Communication & Teamwork.” And with engaging quizzes, candidates can earn badges that can draw attention to their profiles.

Jumpstart the Interview Process with Chatbots

Now that job seekers have so many options, you can’t afford to lose candidates who tire of waiting to hear back from your recruiter. No-code, self-service platform , created by Singapore-based Ideatory Pte. Ltd., is transforming recruitment with its conversational chatbot that uses artificial intelligence (AI) to actually interview candidates. For the job seeker, this means immediate screening and the ability to get questions answered in seconds.

Now It’s Your Turn

These solutions go to great lengths to improve the candidate’s introduction to your company. It’s a good start, and just one crucial element of creating a positive employee experience – one that truly regards people as your greatest resource.

Faith Maginley is part of Global Ecosystem & Midmarket Marketing at SAP.

drew more than 51,000 live views and over 200,000 views over subsequent weeks, becoming SAP’s largest online event to date.

As a result, the company has been officially recognized by the 26th Annual with an “Award of Distinction” in the Live Events category and an “Award of Excellence” in the Technology category.

With more than 6,000 entries received from across the U.S. and around the world, the Communicator Awards is one of the largest and most competitive award programs honoring creative achievements for communications professionals.

“With Innovate LIVE, we tested new ideas ranging from content to technology to promotion,” said Siddharth Taparia, then head of the Global Partner Ecosystem and Small and Midsize (SME) Marketing team at SAP. Now head of Experience Marketing, Taparia envisioned the event out of the necessity to reach a large group of customers and his desire to push the envelope by creating a unique experience in the industry. “It was an experiment in unchartered territory, and there was no guarantee it would be a success,” he shared. “But I’m glad it was. And I’m extremely proud of the team’s efforts in earning two Communicator Awards.”

Produced November 5, 2019, Innovate LIVE was designed to drive SME awareness and demand generation by showcasing 51ˇçÁ÷customer and partner stories. The 90-minute broadcast was hosted by media personality and small and midsize business influencer Ramon Ray, and livestreamed on the company’s event platform as well as Twitter, Facebook, LinkedIn, and YouTube. Special guest Gary Vaynerchuk, a social media evangelist and entrepreneur, offered advice for companies large and small on best practices for success.

“Being honored with two Communicator Awards is an excellent validation of our efforts,” said Ira Simon, vice president of Global Partner Ecosystem and SME Marketing at SAP. “We tried something completely new and different with Innovate LIVE, and the results were really powerful. Additionally, thanks to that event, we now have a model for many of the ‘virtual’ events currently in development due to COVID-19.”

“What made Innovate LIVE such a unique experience for me was the amazing format: multi-camera shots, three stages, and a ton of great content packed into 90 minutes,” Ray said. “Plus, I always enjoy working with the fantastic team at SAP: friendly, first-class, and focused. The Communicator Awards are a well deserved honor.”

All winners for the Communicator Awards are hand-selected by the an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative, and marketing firms. AIVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo! To learn more about the AIVA, visit .