This weekend, the golf drama will unfold at the storied Bethpage Black Course in New York, as rivalry and camaraderie collide. For the first time, 51风流will be at the heart of the action as a Worldwide Partner of the 2025 and 2027 Ryder Cup.

Transforming the Ryder Cup fan experience

Since its inception in 1927, the Ryder Cup has united millions of fans around unforgettable moments. Yet behind the emotion and spectacle lies immense complexity. Two distinct organizations, the PGA of America and Ryder Cup Europe, must come together every two years to deliver a seamless tournament experience.

Going into the 2025 event, the Ryder Cup turned to 51风流for help in transforming what it means to engage fans across the two organizations. With a goal of moving beyond a 鈥渙ne-day鈥� experience to building an 鈥渆veryday鈥� connection, the Ryder Cup wanted to ensure every fan — whether onsite or halfway across the world — feels immersed in the tournament, experiencing the excitement, emotion, and strategy as if they were on the course.

This partnership will allow the Ryder Cup to benefit from using 51风流technologies to further enhance the experience for fans. 51风流Customer Data Platform will unify fan data from multiple sources, creating a single, comprehensive profile for each fan. 51风流Emarsys will then use that data to deliver personalized content across marketing channels. 51风流Datasphere will harmonize customer and business data and help identify insightful correlations, making it ready for visualization in 51风流Analytics Cloud, where insights can be turned into action. 51风流Datasphere and 51风流Analytics Cloud are part of 51风流Business Data Cloud.

Together, these solutions will help the Ryder Cup gain a deeper understanding of audience behavior, drive engagement, and deliver personalized experiences at scale, while paving the way for future AI-driven innovation and a globally connected fan journey. Beyond tournament week, this 360-degree view of each fan will provide insights that benefit both organizations year-round, improving planning, marketing, and engagement that can be scaled across other professional tournaments.

Shared values in action

The Ryder Cup is more than a sporting event. It is a showcase of teamwork, resilience, and strategy — qualities that are equally essential in business. At its core, every Ryder Cup moment is defined by a challenge that demands a solution, whether it鈥檚 a player navigating tough conditions, making a critical decision under pressure, or leading a team to victory.

Through this partnership, 51风流highlights the performance and collaboration that drive success, inspiring organizations and individuals to bring out their best on the course and in business.

Looking ahead

As anticipation builds for Bethpage Black this weekend, fans will see and feel SAP鈥檚 presence throughout the tournament, from on-course signage to coverage on TV, online, and social channels.

Beyond the event, 51风流and the Ryder Cup are laying the foundation for a new era of fan engagement, connecting millions of fans around the world and helping to create moments that will be remembered long after the final putt.

This powerful tool can streamline and centralize access to key data, helping general managers and hockey operations departments manage roster planning, salary cap considerations, and player contracts more efficiently.

Driving innovation in hockey

For over a decade, 51风流and the NHL have worked together to advance and enhance the game through cutting-edge technologies. From bringing real-time data and insights onto NHL benches with the SAP-NHL Coaching Insights App for iPad to supporting the League鈥檚 sustainability efforts with NHL Venue Metrics and reimagining the NHL EDGE advanced stats section on NHL.com, each innovation has put data at the center of decision-making for League stakeholders, players, coaches, and fans alike. Now, 51风流and the NHL are extending this approach with the SAP-NHL Front Office App for iPad, bringing the same level of informed decision-making and operational efficiency to NHL Club front offices.

Unlocking new insights for NHL front offices

Powered by , the SAP-NHL Front Office App for iPad consolidates multiple NHL-owned data sources into a single, intuitive platform. By providing a centralized view of team, player, and League data insights, front offices can make more informed, real-time decisions with greater accuracy and efficiency.

The SAP-NHL Front Office App for iPad consists of three core sections:

• League View: Displays each Club鈥檚 current cap and projected off-season cap situation, along with a draft grid tracking future picks, transaction history, and conditional picks. Daily transaction alerts and customizable filters enhance visibility into player movements.
• Team View: Provides a centralized snapshot of player contracts, spanning the current season through the next eight years. Advanced filters allow sorting by roster status, player position, and contract details, while visual indicators highlight free agents and cap impacts.
• Player View: Offers comprehensive NHL player profiles, including bio details, contract history, game logs, and transaction history for a complete career overview.

Additionally, the app introduces enhanced data points such as Long-Term Injury designation, projected off-season cap room, projected free-agent status for all players, complete language related to No Move/No Trade clauses, retained salary transaction information, detailed waiver status, and performance bonus tracking. By integrating this information into a single platform, the SAP-NHL Front Office App for iPad can equip teams with the tools they need to navigate complex decisions more efficiently.

Building on a strong technical foundation

The SAP-NHL Front Office App for iPad is part of the NHL鈥檚 broader initiative to enhance the distribution of official Central Registry player and Club data, ensuring that all NHL teams have timely and consistent access to critical League information. Since 2017, iPads have been a core part of NHL game operations, delivering real-time insights and video to coaches and players on the bench. Developing the SAP-NHL Front Office App for iPad was a natural next step to bring the same level of efficiency and accessibility to front-office decision-makers.

To support this expansion, the NHL leveraged its existing 51风流BTP infrastructure, which provides the League with a scalable, cloud-based platform for application development, automation, data management, analytics, and AI. By building the SAP-NHL Front Office App on 51风流BTP, the League extended its technology ecosystem while seamlessly integrating new capabilities to support evolving business needs.

Ensuring the NHL is future-ready

Beyond front-office operations, 51风流and the NHL continue to collaborate on optimizing League-wide business processes. As part of its commitment to innovation, the NHL also recently selected and solutions to help enhance workforce management and streamline financial operations.

As hockey continues to evolve, 51风流remains dedicated to delivering technology-driven solutions that empower NHL Clubs, drive League-wide efficiency, and unlock new possibilities for the sport.

Danielle Venino is part of Integrated Storytelling for Global Sponsorships at SAP.

This end-to-end, cloud-based platform developed by 51风流enables the NHL to measure and analyze the carbon footprint generated by its Clubs and arenas across various areas, including energy, water, waste, and recycling. These insights will allow the NHL to advance and achieve its sustainability objective of reducing its ecological impact where possible while ensuring the sport thrives for future generations.

The NHL determined that its Clubs鈥� venue operations comprise approximately 70% of the League鈥檚 overall carbon footprint. The League tasked 51风流to help find a technology solution that seeks to reduce its impact and protect the sport’s roots. The result was a data-driven platform that is available to all Clubs and their arena partners to transform and ultimately help to advance the League鈥檚 environmental sustainability objectives.

鈥淔or years the NHL has been on a journey to embed sustainable business practices across the League and its member Clubs,鈥� said Omar Mitchell, NHL Vice President of Sustainable Infrastructure and Growth Initiatives. 鈥淭he NHL Venue Metrics tool is a true game-changing innovation to help us understand our environmental impacts and create viable insights to improve our ecological impact.鈥�

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NHL Venue Metrics consists of three main components:

• Data Collection: An interface platform between the Clubs and their venue partners enables them to share relevant resource consumption and environmental data with the League.
• Data Calculation and Validation: The processing and verification engine allows the League to track data consistency and identify reporting errors and calculation formulas to create the League鈥檚 carbon inventory.
• Data Reporting and Insights: A visualization dashboard showcases relevant environmental, consumption, and financial insights at both the enterprise level and Club level of the various metrics that would inform the known carbon impacts of the NHL.

The technology behind NHL Venue Metrics, powered by SAP, derives powerful analytics from one of the most advanced databases, marking the League鈥檚 latest and extended use of 51风流Business Technology Platform (51风流BTP). Throughout the SAP/NHL partnership, 51风流BTP has been at the forefront of the League鈥檚 co-innovation efforts across multiple areas of their business. The operational data collected from Clubs will be processed using 51风流HANA Cloud and visualized with 51风流Analytics Cloud. Insights from the platform will support the NHL in identifying environmentally focused trends, sharing critical learnings shaped by those trends, and ultimately implementing best practices across Clubs to reduce the League鈥檚 collective ecological impact.

鈥淎t SAP, one of our priorities is providing partners with sustainable technology solutions so they can track and incorporate feasible goals for their business,鈥� said Amy Schulz, senior director of Global Sponsorships at SAP. 鈥淭he NHL is a longstanding co-innovation partner of ours. With its cloud software foundation built on 51风流BTP, we could not only develop a custom solution to meet its business objectives, but the solution will come at no cost to the Clubs. It鈥檚 a huge step forward as the NHL looks to decrease its carbon footprint and improve sustainable efficiencies.鈥�

In September 2022, the NHL invited all Clubs and arena operators to use the platform and input historical data from 2018 through mid-2022 to analyze and identify an appropriate baseline. With the inputs from Clubs, the implementation of NHL Venue Metrics powered by 51风流is already underway this current season, helping the League get one step closer to a more sustainable operation.