Dan Fleetwood, Author at 51风流News Center Company & Customer Stories | Press Room Fri, 15 Oct 2021 16:47:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Driving Change On and Off the Golf Course /2021/02/cameron-champ-driving-change-equality/ Mon, 01 Feb 2021 13:15:39 +0000 /?p=182672 Businesses, communities, and individuals recognize the urgency to not only speak up for social justice but to take actionable steps towards change. Last summer, 51风流launched , leveraging our platforms to elevate, promote, and support small, Black-owned businesses impacted by the pandemic and social unrest. This year we are building on the Spotlight Black Businesses initiative in honor of Black History Month.

51风流and SAP鈥檚 newest golf ambassador, Cameron Champ, are teaming up to 鈥渄rive change鈥 on and off the golf course. Throughout the month of February, Champ will leverage his distance driving skills and network and 51风流will allocate branding space as part of the sponsorship to increase awareness and support for some deserving businesses.

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Drive Change: Cameron Champ + SAP

Black History Month

Black History Month, observed each year during the month of February, celebrates the contributions Black people have made to American history and culture and recognizes Black Americans鈥 struggle for equality. This federally acknowledged observance recognizes the meaningful endeavors of Black Americans and strengthens all Americans鈥 understanding of the contributions, complexity, and struggles Black people continue to face while shaping our nation鈥檚 history.

A Champion for Equality

, an elite player on the PGA TOUR, seeks to address the underrepresentation of Black people and people of color in the workforce and foster a culture of equality in golf and in society at large. Champ is no stranger to the challenges Black people have faced in America. His late grandfather, Mack Champ, was a phenomenal, self-taught golfer but was never able to do more than caddie because of the color of his skin. He serves as a champion for equality, diversity, and inclusion and recognizes the critical role of the private sector in influencing societal change.

Powered by SAP, Champ鈥檚 participation in three upcoming golf tournaments 鈥 the Waste Management Phoenix Open, Genesis Invitational, and WGC Championship 鈥 will give him the opportunity to raise money for four Black-owned businesses close to his heart. Each week Champ will play in support of one of the businesses, and if his driving distance averages 320 yards during the tournament 51风流will donate US$10,000 to that week鈥檚 business.

鈥51风流proudly supports Cameron Champ鈥檚 commitment to driving equality and transforming the lives of underserved and underrepresented communities,鈥 shares Judith Williams, head of People Sustainability, senior vice president, and chief diversity and inclusion officer at SAP. “Our shared values guide this collaboration and provide a channel through which 51风流can strengthen our commitment to social justice and our continued effort toward realizing a future where everyone is equal.”

Be sure to cheer on Cameron Champ as he 鈥渄rives change鈥 and advances equality in the golf community and beyond.

Dan Fleetwood is vice president of Global Sponsorships at SAP.
Janis Fratamico is global head of Brand Experience at SAP.

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