Amid unprecedented global challenges, the group鈥檚 Chief Human Resources Officer, Pablo Maison, was tasked with leading the organization through massive changes in its HR strategy. Maison knew that the most important factor to ensuring the success of building out new HR processes that fit the group鈥檚 needs was to understand how its people were feeling and what they needed.

The mission to move the group鈥檚 five companies to was to provide HR leaders with more efficiency using a centralized HR system. 鈥淭he core of our transformation is a simplifying process 鈥� improving employee experience and freeing up time in HR 鈥� for us to be focused on transformation, not transactions,鈥� Maison shared. To help the workforce transition through change, the group implemented 51风流SuccessFactors solutions across various businesses to activate new learning and HR practices that facilitated simplified and efficient HR processes, empowering leaders and managers to have more time to focus on their people.

As the group evolved its HR strategy, it also wanted to find a way to easily capture employee sentiment within existing processes. To truly understand the employee experience, the company turned to Experience Management Solutions from 51风流and Qualtrics to provide embedded feedback opportunities that can seamlessly integrate within the flow of work.

鈥淲e need to be closer to our employees, and the digital transformation will help us do that,鈥� Maison said. Capturing feedback and insights from employees has enabled the group to develop an HR strategy that is centered around its people. By driving simplified processes, increased efficiency, and creating a culture of ongoing employee listening, Grupo Perez Companc is transforming the way its company works for the better. Implementing has empowered its leaders with insights to make data-driven decisions and support its people through the challenges of today while preparing them for the future.

Amanda Crittenden is global solution marketing lead for Employee Experience Management at SAP.

Candidates are also customers, so poor candidate experiences can impact customer brand reputation. Virgin Media famously they were losing over $5 million per year in lost sales revenue because candidates who had a poor candidate experience became brand detractors and canceled their subscriptions.

Still, most companies get candidate experience wrong. Something that seems like a no-brainer, like communicating with candidates, doesn鈥檛 happen. New research conducted by Qualtrics and 51风流found 64% of job seekers have been ghosted by a company they interviewed with (40% say they often don鈥檛 hear back, 24% say they never hear back). Or it could be something more nuanced, like long applications preventing people from applying. The 2022 Greenhouse Candidate Experience Report that 70% of job seekers will not submit a job application if it takes more than 15 minutes to complete.

What is worse is that companies think they are getting candidate experience right. CareerBuilder research shows that 78% of organizations believe they do a good job setting expectations upfront with candidates and communicating throughout the hiring process, but only 47% of candidates agree, creating a large candidate experience gap.

If companies don鈥檛 close the candidate experience gap, they will see higher unwanted candidate withdrawal, lower offer acceptance rates, and higher cost per hire. Identifying an experience gap is only half the challenge; organizations often lack adequate insights to know what levers will close the experience gap.

Specifically, there are three main barriers:

• Lack of comprehensive experience data. Most organizations collect data at only one point in time, usually at the end of the hiring process. This can introduce bias because organizations miss out on experience data from candidates earlier in the process; having a listening post only at the end of the hiring process ignores an experience gap that may exist earlier in the process, like during application or interviewing.
• Constrained recruiting teams. Recruiters are in ; they do not have time to do additional manual work. More listening posts should not mean more work for them. Recruiters need technology that helps them be more efficient and spend their energy where there is the biggest payoff.
• Inability to identify worthwhile insights and take action. Recruiting and talent acquisition teams are already sitting on loads of data. They have data in their candidate directory and applicant tracking systems, and adding on experience data will not necessarily lead to more insights and action. Talent acquisition teams need help synthesizing data from disparate locations, so they can focus their attention where it is needed most and take action sooner.

To solve these challenges, Qualtrics and 51风流SuccessFactors are deepening integrations by releasing a new automated data synchronization so that data flows more easily, quickly, and securely from into . This integration enhancement combined with existing embedded feedback opportunities make it easier for recruiters and talent acquisition leaders to better understand candidates鈥� experiences and more quickly take action to improve them.

Automating Secure Data Transfer to Enhance Candidate Experiences

Automated data transfer connects the deep operational data from the 51风流SuccessFactors Recruiting module 鈥� like candidate demographics, stage in the hiring process, hiring manager, job location, and job level 鈥� and integrates it with the holistic experience data from Qualtrics 鈥� like how candidates evaluate fairness, clarity, technology, and timeliness in the hiring process. This pre-built integration gives joint 51风流SuccessFactors and Qualtrics customers a unified view of their operational and experience data, ultimately enabling talent acquisition leaders to optimize their candidate experience.

Available in the second half of 2022 to joint 51风流SuccessFactors Recruiting and 51风流Qualtrics Candidate Experience customers, this improved integration securely and seamlessly automates data transfers between recruiting and candidate directories for greater data accuracy.聽 This improves upon existing data syncing capabilities to be even more efficient. Data integration is critical because it offers talent acquisition teams:

• Up-to-date candidate directory: Gone are the days of manually exporting, scrubbing, and uploading spreadsheets because the workflow automates data transfer and keeps records up-to-date. The connection enables talent acquisition teams to spend more time on what matters most by reducing manual administration work.
• Automated in-moment listening: Embedded feedback opportunities within 51风流SuccessFactors Recruiting captures candidate sentiment at key moments and the updated workflow automates survey distribution, so when a candidate progresses in the hiring process, a survey is distributed in-moment. This minimizes manual work and gathers candidate feedback in a timely manner to help ensure authentic responses that recruiters can respond to and act on immediately.
• Combined operational and experience data to analyze: Syncing candidate metadata, like demographics and job details, with candidate experience data, like perception of fairness, allows talent acquisition leaders to easily filter, analyze, and compare experience data from different views to make data-driven decisions using sophisticated analytics and dashboards.

New integrations continue to strengthen the experiences delivered by 51风流SuccessFactors Recruiting and 51风流Qualtrics Candidate Experience. Embedded listening and enhanced data connections make it easier, faster, and more secure for CHROs and talent acquisition leaders to not only understand who their candidates are and in what stage of the hiring process they are, but also why candidates are having certain experiences and where to take action. For example, joint customers can discover why women 25 to 34 years old are more likely to decline offers and then implement targeted changes that improve experiences for future candidates of that specific demographic, reversing the negative acceptance trend.

Using experience management solutions from 51风流and Qualtrics to understand and improve the candidate experience allows organizations to design a talent strategy that values the employee voice at every key moment in the talent lifecycle — right from the start.

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Amanda Crittenden is global solution marketing lead for Employee Experience Management at 51风流SuccessFactors.
Emily Lambert is product marketing manager for EX at Qualtrics.

Job Seekers Rush to Find New Opportunities with Better Pay and Work-Life Balance

As of September 9, the U.S. government has stepped in, announcing that it will require businesses with 100 or more employees to ensure their workers are either vaccinated or tested once a week. This mandate poses multiple challenges for organizations that need to respond immediately to avoid the risk of fines. Businesses are looking for robust solutions to facilitate the process of securely uploading vaccination and testing status data.

Agility and scalability are top of mind. With a pandemic that is constantly evolving, organizations need a configurable solution that can adapt as regulations change and scale as programs ramp up. At the same time, employees may have strong feelings about the mandate 鈥� and . While compliance is a must, so is listening and trust-building. Organizations need a transparent and noninvasive approach to collecting data that helps generate employee buy-in.

Fast, Effective Vaccination and Testing Management

51风流and Qualtrics have been helping organizations worldwide navigate the global pandemic and offer solutions to help with vaccine mandates. With powerful vaccination and testing management capabilities, organizations can meet evolving vaccination requirements and improve employee safety and well-being. The result is fewer regulatory, legal, and workplace health risks.

With , also known as an , organizations can more quickly and simply gather COVID-19 vaccination status and ongoing test results from employees, contractors, and on-site visitors and spot issues in real time. All relevant information is securely maintained, helping businesses to comply with requirements, reduce risks, and avoid fines.

Qualtrics Vaccination & Testing Manager also provides a critical tool for following through on the most important objective: protecting employee health and well-being. Data is managed in a more secure manner that helps protect employee privacy. And while employee perspectives on the mandate will likely remain diverse, the solution helps organizations better listen to employee perspectives as regulations evolve while enabling the transparency and insight needed to have honest and informed conversations moving forward.

Compliance, Safety, Rapid Ramp-Up

Pre-built and run in the cloud, Qualtrics Vaccination & Testing Manager helps organizations get up and running in days — versus weeks to months with other solutions. It also uses a combination of mobile-friendly digital forms, automated workflows and reminders, and intuitive dashboards that have been designed to confirm vaccination status and test results more securely and at scale.

What sets Qualtrics Vaccination & Testing Manager apart from many other offerings is its breadth, agility, and intuitive use:

• Breadth: It is a single, centralized solution that supports the processes needed to meet COVID-19 attestation requirements and broader workplace safety needs, including vaccine attestation, ongoing testing uploads, and daily symptom checking. It also provides dashboards for tracking details and generating insights on demand.
• Agility: With a lightweight and no-code setup, the solution enables organizations to ramp up quickly. HR teams can manage processes without dependency on IT. And with flexible configuration options, the solution can adapt to future needs and legal regulations as they change.
• Intuitive use: With low administrative overhead and automated workflows, users are smoothly guided through all processes. Vaccination and testing status can be collected via multiple digital channels, such as e-mail, SMS, or via QR code and Web page. Automated workflows, meanwhile, guide employees through the vaccination attestation process, with triggered actions and reminders for uploading vaccination cards, test results, or proof of exemption.

As for helping keep sensitive employee data secure, Qualtrics Vaccination & Testing Manager includes built-in features that maintain personal health information and vaccination data separately from employee records. In addition, the solution is ISO 27001 and FedRamp compliant and HITRUST certified, which means its technology platform provides customers the tools to manage HIPAA compliance if needed. .

Readily Available, Extensible Solution for Existing Customers

For existing customers using the , 51风流also offers a free of charge.

Available through the upgrade center of the 51风流SuccessFactors solution, this portlet uses the flexible metadata framework technology already built into 51风流SuccessFactors Employee Central. Organizations can customize and extend the portlet to meet a variety of monitoring needs as vaccination and testing requirements evolve.

Additionally, the portlet can produce analytics to identify and support high-risk employees based on location, business unit, department, age, work area, and more. Businesses can use practical, real-time dashboards and reporting to safely bring the workforce back to the office. For more information about the portlet, read this article on .

The Mandates Are Here, Move Forward Today

At SAP, we know that we鈥檙e all in this pandemic together, and a big part of SAP鈥檚 mission today is to help our customers make it through. These solutions enable organizations to tackle vaccination and testing requirements with confidence and without delay. They can get up and running more quickly with a cloud-based, pre-built solution that is intuitive, transparent, and flexible enough to adapt to change.

For more information about moving forward, visit us at .

For a live demo, visit the 51风流SuccessFactors booth at the HR Technology Conference September 28 – October 1.

Amanda Crittenden is global solution marketing lead for Employee Experience Management for 51风流SuccessFactors.