So what does the future of the partner business look like? What tools do partners need in their armory to treat customer success as a centripetal force in their business?

51风流Chief Partner Officer Karl Fahrbach : Next-Generation Partnering. Although the Next-Generation Partnering initiative was established before COVID-19, it has become more pivotal now.

What Is Next-Generation Partnering?

Next-Generation Partnering is a multi-year, transformational movement for 51风流partners, providing them with the requisite tools to rapidly exploit the expanding innovation economy.

It is not a program or certification that a partner can join or attain; it鈥檚 an ongoing journey emanating from a deep commitment from 51风流to guide its partners to constantly innovate so they can deliver exceptional customer experiences.

This initiative can help partners strategically advance on a track that will make them champions in the experience economy.

Partner Innovation: Innovate to Unlock Unlimited Possibilities

To inculcate the culture of innovation and to share its findings, 51风流encourages partners to聽聽and allow the spirit of innovation to flow freely.聽As part of this initiative, partners will get to innovate and develop their own intellectual property (IP) that can lead them to create new choices for their customers, with unrivaled support from SAP.

This ecosystem-centric initiative focuses on partner-led customer innovations where, by developing their own IP, partners will be able to expedite the reach into new markets and unbolt a new revenue style. Through Next-Generation Partnering, our joint customers can run their businesses more efficiently and work to realize the dream of becoming an intelligent enterprise.

Partner Economics: Produce Value-Driven Growth

Value-driven growth doesn鈥檛 mean merely hunting for high economic performance; it also means aiming for frugal spending. That鈥檚 why value-driven growth is considered more sustainable. In a constantly changing business scenario, especially in the post-COVID-19 landscape, partners will need a commercial model that delivers both profitable and sustained growth.

Creating new lines of digital solutions, an obvious outcome of innovation, will lead to revenue. On the other hand, many economical provisions are in place for more sustainable cloud partnering:

• Reducing learning and certification costs and increasing free test and demo offerings
• Assisting partners in building a best-in-class cloud delivery practice
• Creating attractive, new, cloud-centric commercial models
• Continuously optimizing partner policies to make an ecosystem-centric model

With these far-sighted arrangements, partners can reap benefits and, in effect, create value-driven growth.

Partner Experience: Deliver the Synergistic Experience聽

Generating an ideal partner experience that creates ecosystem admiration is a cardinal foundation that Next-Generation Partnering rests upon. To underpin this partner management initiative, 51风流works to improve the end-to-end journey for software partners, offer a self-guided user experience, optimize the process from application to publishing and transacting new apps on the app center, and harmonize partner digital enablement. Above all, Experience Management solutions from 51风流(Qualtrics) act as a natural pulse reader of partner sentiments.

Companies do not create new industries, but ecosystems do. Next-Generation Partnering works to create an atmosphere where partners and their customers can realize the power of becoming an intelligent enterprise.

The idea of Next-Generation Partnering appears similar to that of a robust tree. As the roots strive to expand and anchor the body of the tree firmly into the ground, partner innovation aims to do the same for a partner organization. Moving upward, the trunk represents the wealth accumulation for the tree, just as a partner economy leads to value-driven profitable growth. Bearing fruit is the final ambition of a tree, and, similarly, delivering an absolute partner experience and helping to grow intelligent enterprises is the pivotal objective of Next-Generation Partnering.

Ajitabh Das is a partner experience manager at SAP.