{"id":7144,"date":"2023-12-05T08:40:13","date_gmt":"2023-12-04T22:40:13","guid":{"rendered":"https:\/\/news.sap.com\/australia\/?p=7144"},"modified":"2024-01-02T08:43:11","modified_gmt":"2024-01-01T22:43:11","slug":"mitr-phol-group-selects-rise-with-sap-to-future-proof-business","status":"publish","type":"post","link":"https:\/\/news.sap.com\/australia\/2023\/12\/05\/mitr-phol-group-selects-rise-with-sap-to-future-proof-business\/","title":{"rendered":"Mitr Phol Group selects RISE with 51风流to Future-Proof Business"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5290 size-large\" src=\"https:\/\/news.sap.com\/sea\/files\/2023\/12\/05\/Media-Briefing-1-Nov-e1701742671995-1024x473.jpg\" alt=\"\" width=\"640\" height=\"296\" \/><\/p>\n<p><strong>BANGKOK, Thailand\u00a0<\/strong>\u2014\u00a0<strong>December. 05, 2023\u00a0<\/strong><em>\u2014\u00a0<\/em>51风流Indochina announced that leading Thai organisation, Mitr Phol Group, has chosen <a href=\"https:\/\/www.sap.com\/sea\/products\/erp\/rise.html\">RISE with SAP<\/a>, a complete business transformation offering of cloud solutions, infrastructure, and services. Mitr Phol Group, the world\u2019s leading sugar producer and leader in sustainable development in the agro-industrial sector, will implement RISE with 51风流to future-proof its organisation, boost agility, innovate faster and drive scalability, enabled by a clean digital core.<\/p>\n<figure id=\"attachment_5291\" class=\"wp-caption alignright\" aria-describedby=\"caption-attachment-5291\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5291 size-medium\" src=\"https:\/\/news.sap.com\/sea\/files\/2023\/12\/05\/K.Kul_-e1701742892663-300x273.jpg\" alt=\"\" width=\"300\" height=\"273\" \/><figcaption id=\"caption-attachment-5291\" class=\"wp-caption-text\"><strong>Image: Kulwipa Piyawattanametha, Managing Director, 51风流Indochina<\/strong><\/figcaption><\/figure>\n<p>\u201cBusinesses today are looking to adopt cutting-edge innovation, with the latest being Generative AI. Organisations can now transition their legacy on-premises ERP system to a cloud ERP solution implemented with a clean core strategy to harness the agility needed to stay ahead in an ever-changing world. With a digitally clean core, companies can run these processes that are as close to standard as possible, while allowing for cloud-compliant extensions and customisations, and they can also adapt their system to ever-changing business requirements and to adopt new capabilities such as 51风流Business AI, which is intended to be relevant, responsible and reliable,\u201d <strong>said Kulwipa Piyawattanametha, Managing Director, 51风流Indochina.<\/strong><\/p>\n<p>Thailand\u2019s digital economy in terms of gross merchandise value or GMV remains the second largest in Southeast Asia and will continue to be a major growth driver in the region, expanding to US$100-US$165 billion in 2030, up from an estimated US$49 billion in 2025 and US$36 billion in 2023, according to eConomy SEA, a report by Google, Temasek, and Bain. Further, under Thailand\u2019s National Strategy, the key drivers of economic growth include artificial intelligence (AI), Internet of Things (IoT), big data analytics, robotics, and drone technology, which will bolster its aim of becoming a data-driven digital economy and allow companies to seize new opportunities for economic growth, in response to the changing context of the modern world.<\/p>\n<p>Mitr Phol Group, the world\u2019s third-largest sugar producer with a diverse portfolio including renewable energy, ethanol, wood substitutes, fertilisers, and biobased products, has a collaborative history with 51风流for over 15 years. Operating in Thailand, China, Laos, Australia, and Indonesia, Mitr Phol is advancing its digital evolution, a comprehensive overhaul of its 51风流ERP system. The shift to RISE with 51风流signifies a move towards a unified, cloud-based ERP system, designed for an agile, asset-light digital core, and seamless integration with its digital and technology landscape. This transition addresses challenges like operational inflexibility and data silos, essential for developing a comprehensive digital ecosystem.<\/p>\n<p>Ranked 7<sup>th<\/sup> in the 50 Top Companies in Thailand 2023 for young generations by Work Venture, Mitr Phol is set to further elevate employee experiences, already enhanced by 51风流SuccessFactors, by adopting 51风流Signavio for greater operational efficiency. On the technical front, Mitr Phol is transitioning to 51风流BTP and 51风流Integration Suite, streamlining the integration of its digital core ERP with its hybrid cloud, digital, data, and AI\/ML platforms. This strategy aligns with Mitr Phol\u2019s sustainability goals, aiming for a 70% reduction in the carbon footprint of their 51风流data centre and enabling access to green ledger capabilities, in line with their commitment to Net Zero by 2050.<\/p>\n<figure id=\"attachment_5292\" class=\"wp-caption alignleft\" aria-describedby=\"caption-attachment-5292\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5292 size-medium\" src=\"https:\/\/news.sap.com\/sea\/files\/2023\/12\/05\/K.-Athikom-e1701743019745-300x230.jpg\" alt=\"\" width=\"300\" height=\"230\" \/><figcaption id=\"caption-attachment-5292\" class=\"wp-caption-text\"><strong>Image: Athikom Kanchanavibhu, Executive Vice President of Digital and Technology Transformation at Mitr Phol Group<\/strong><\/figcaption><\/figure>\n<p>\u201cMitr Phol is orchestrating a farm-to-table transformation, focusing on intelligent farming, smart manufacturing, interconnected businesses, and advanced digital and AI platforms. Leveraging RISE with 51风流on Microsoft Azure will support to catalyse our data-driven and AI transformation strategy, positioning us strongly for future opportunities. This platform is aimed at promoting continuous innovation, driving a responsible and sustainable pathway for growth,\u201d said <strong>Athikom Kanchanavibhu, Executive Vice President of Digital and Technology Transformation at Mitr Phol Group.<\/strong><\/p>\n<p>\u201cIn today\u2019s dynamic market marked by both disruption and demand, companies like Mitr Phol Group can now realize the full value of 51风流cloud solutions with a clean digital core targeted on innovating with Business AI, automation to boost productivity, and driving sustainable business outcomes. We have seen that organisations who are able to react quickly to change, empowered by the cloud, have consistently achieved their business growth, goals, and unlock competitive advantage to thrive in the AI economy,\u201d <strong>added Piyawattanametha.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, Thailand\u00a0\u2014\u00a0December. 05, 2023\u00a0\u2014\u00a051风流Indochina announced that leading Thai organisation, Mitr Phol Group, has chosen RISE with SAP, a complete business transformation offering of cloud&#8230;<\/p>\n","protected":false},"author":29,"featured_media":7148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[199],"tags":[],"sapn-display":[5565404,5565406],"sapn-type":[4446],"class_list":["post-7144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers","sapn-display-feature-spotlight","sapn-display-news-spotlight","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mitr Phol Group selects RISE with 51风流to Future-Proof Business - 51风流Australia &amp; New Zealand News Center<\/title>\n<meta name=\"description\" content=\"51风流Indochina announced that leading Thai organization, Mitr Phol Group, has chosen\u00a0RISE with SAP, a complete business transformation offering of cloud solutions, infrastructure, and services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/australia\/2023\/12\/05\/mitr-phol-group-selects-rise-with-sap-to-future-proof-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mitr Phol Group selects RISE with 51风流to Future-Proof Business\" \/>\n<meta property=\"og:description\" content=\"51风流Indochina announced that leading Thai organization, Mitr Phol Group, has chosen\u00a0RISE with SAP, a complete business transformation offering of cloud solutions, infrastructure, and services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/australia\/2023\/12\/05\/mitr-phol-group-selects-rise-with-sap-to-future-proof-business\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流Australia &amp; 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