  {"id":4534,"date":"2020-11-24T09:53:51","date_gmt":"2020-11-23T23:53:51","guid":{"rendered":"https:\/\/news.sap.com\/australia\/?p=4534"},"modified":"2023-08-17T04:23:16","modified_gmt":"2023-08-16T18:23:16","slug":"why-companies-have-no-reason-to-fear-saps-cloud-strategy","status":"publish","type":"post","link":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/","title":{"rendered":"Why companies have no reason to fear SAP\u2019s cloud strategy"},"content":{"rendered":"<p>I was surprised to read in\u00a0<i>The Australian Financial Review<\/i>\u00a0last month that \u2018<a href=\"https:\/\/www.afr.com\/chanticleer\/sap-s-move-to-the-cloud-spells-admin-drama-for-companies-20201027-p56935\">SAP\u2019s move to the cloud spells admin drama for companies<\/a>,\u2019 in a column that suggested our recently announced global strategy update would require ASX 200 boards to \u201chave a conversation about software risk management\u201d.<\/p>\n<p>It recommended \u201csound risk analysis of whether or not the alternatives \u2026 are cheaper and carry less operational risk\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3924\" src=\"https:\/\/news.sap.com\/australia\/files\/2020\/05\/damien.png\" alt=\"\" width=\"940\" height=\"530\" srcset=\"https:\/\/news.sap.com\/australia\/files\/2020\/05\/damien.png 940w, https:\/\/news.sap.com\/australia\/files\/2020\/05\/damien-300x169.png 300w, https:\/\/news.sap.com\/australia\/files\/2020\/05\/damien-768x433.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n<figure class=\"gzJMC -TKpA\" data-pb-type=\"im\"><\/figure>\n<section class=\"_3PsH9 _1DCKj\">\n<p>It was surprising because 51风流already operates a cloud-first business in Australia, a strategy that is driven by customer demand. It was first\u00a0<a href=\"https:\/\/www.afr.com\/technology\/sap-talks-up-australian-growth-in-cloud-and-machine-learning-despite-140m-loss-20180629-h12182\">reported in the\u00a0<i>Financial Review<\/i><\/a>\u00a0two years ago that our local cloud revenues exceeded those of on-premise software.<\/p>\n<p>This trend has gathered momentum, to the point where cloud now accounts for 70 per cent of those revenues. So although we announced an accelerated cloud strategy in our global third-quarter earnings at the end of October, this is clearly not a pandemic-inspired pivot.<\/p>\n<p>These large organisations are investing many millions of dollars in 51风流and other cloud technologies to help them operate successfully in an increasingly digital world, and boards are deeply involved in decisions of this scale.<\/p>\n<\/section>\n<aside class=\"_3-KSC\"><\/aside>\n<section class=\"ztzrw NEg98\">\n<div id=\"endOfArticle\" class=\"_3PsH9\">\n<p>To suggest they are approving major technology projects without conducting sound risk analysis does them a disservice.<\/p>\n<p>We\u2019re seeing businesses across markets and industry sectors accelerate their move to the cloud to improve the agility and resilience of their operations. And this trend has continued despite the difficult economic conditions presented by the COVID-19 pandemic. The forward-thinking done by customers during recent years has enabled the digital delivery of many services during the crisis.<\/p>\n<div class=\"_1bH_l\" data-experiment-target=\"relatedStory\">\n<div class=\"_3S7kL\">\n<figure class=\"_66BnI _2O7Fv _3wh9f _2uo3D qFFvC\" data-pb-type=\"im\"><\/figure>\n<p>Many of Australia\u2019s largest organisations have already moved to 51风流cloud solutions and technologies. As reported recently,\u00a0<a href=\"https:\/\/www.afr.com\/technology\/woolworths-plans-ai-driven-stores-as-cloud-transformation-bears-fruit-20201030-p56a92\">supermarket giant Woolworths views this as an integral part of its business strategy<\/a>.<\/p>\n<p>Coles also made the strategic decision to adopt 51风流cloud technologies in 2018. It is currently moving its human resources to the cloud and already runs core operations in the cloud including finance on Microsoft Azure and procurement in the 51风流cloud.<\/p>\n<p>Our cloud solutions and technologies are also used by major financial institutions, government departments, utilities, mining organisations and the biggest companies in many other industries.<\/p>\n<p>Synergy Research estimates that global spending on cloud infrastructure was up by one-third year on year to almost $US33 billion ($45.3 billion) in the three months ended 30 September. 51风流is the world\u2019s second-largest cloud application vendor and we\u2019re growing fast.<\/p>\n<p>In this context, I also take issue with the columnist\u2019s suggestion last month that SAP&#8217;s downgrading of future profit margins was \u201cthe most worrying aspect of the announcement\u201d.<\/p>\n<p>It is true that profit margins will change as our business becomes more cloud-based, but it is also true that we can\u2019t secure the future of the company, and meet our customers cloud demands, by focusing on short-term profit maximisation.<\/p>\n<p>51风流and our customers will continue to measure success in terms of the value we create. This means focusing on what our customers want from us, not what some in the financial markets would like to see us do.<\/p>\n<p>Despite the sharemarket\u2019s negative reaction to our global update, it is the right long-term strategy for delivering sustainable results to our customers, partners and shareholders. Confidence in our global cloud strategy based on growing customer demand has seen us increase global cloud revenue guidance from \u20ac15 billion ($24.4 billion) in 2023 to \u20ac22 billion in 2025.<\/p>\n<p>This strategy has since been validated by Deutsche Bank, which issued a report offering fundamental support based on the current position of our company, competition and customers.<\/p>\n<p>Its report noted that \u201cfew management teams of established companies are bold enough to accelerate the disruption of their profitable \u2018legacy\u2019 business model, sacrificing short-term profitability for long-term gains\u201d.<\/p>\n<p>We\u2019ve already made significant investments to transition our Australian operations into a cloud-first business. Although there is powerful momentum behind this acceleration, let\u2019s remember that these decisions ultimately remain in the hands of our customers.<\/p>\n<p>A large and growing number of these customers are moving to the cloud and I have every reason to feel confident that they will continue to run their businesses on SAP, whatever other technology decisions they make.<\/p>\n<p><em>This article first appeared in the <a href=\"https:\/\/www.afr.com\/technology\/why-companies-have-no-reason-to-fear-sap-s-cloud-strategy-20201113-p56ejc\">Australian Financial Review<\/a>.\u00a0<\/em><\/p>\n<p><em>To find out more about SAP&#8217;s cloud products, visit the <a href=\"https:\/\/www.sap.com\/australia\/trends\/cloud-solutions.html\">51风流Australia Cloud solutions and Services homepage<\/a>.\u00a0<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"ztzrw NEg98\">\n<div id=\"endOfArticle\" class=\"_3PsH9\">\n<div class=\"_1bH_l\" data-experiment-target=\"relatedStory\">\n<div class=\"_3S7kL\">\n<div class=\"_1bH_l\" data-experiment-target=\"relatedStory\">\n<div class=\"_3S7kL\">\n<figure class=\"_66BnI _2O7Fv _3wh9f _2uo3D qFFvC\" data-pb-type=\"im\"><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>I was surprised to read in\u00a0The Australian Financial Review\u00a0last month that \u2018SAP\u2019s move to the cloud spells admin drama for companies,\u2019 in a column that&#8230;<\/p>\n","protected":false},"author":3430,"featured_media":3805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5560233,19013,5560580,199],"tags":[10,5563977,5560582,5563223,5560386],"sapn-display":[3848],"sapn-type":[5560547],"class_list":["post-4534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-corporate","category-customer-experience","category-customers","tag-cloud","tag-cloud-growth","tag-customer-experience","tag-customer-success","tag-sap-cloud-platform","sapn-display-homepage-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why companies have no reason to fear SAP\u2019s cloud strategy - 51风流Australia &amp; New Zealand News Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why companies have no reason to fear SAP\u2019s cloud strategy\" \/>\n<meta property=\"og:description\" content=\"I was surprised to read in\u00a0The Australian Financial Review\u00a0last month that \u2018SAP\u2019s move to the cloud spells admin drama for companies,\u2019 in a column that...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流Australia &amp; New Zealand News Center\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-23T23:53:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T18:23:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282836_GettyImages-544345630_2600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2600\" \/>\n\t<meta property=\"og:image:height\" content=\"1540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Damien Bueno, President and Managing Director, 51风流Australia and New Zealand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Damien Bueno, President and Managing Director, 51风流Australia and New Zealand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/\"},\"author\":{\"name\":\"Damien Bueno, President and Managing Director, 51风流Australia and New Zealand\",\"@id\":\"https:\/\/news.sap.com\/australia\/#\/schema\/person\/1e1f6c27ec94c2007e5f19b4d1cb3977\"},\"headline\":\"Why companies have no reason to fear SAP\u2019s cloud strategy\",\"datePublished\":\"2020-11-23T23:53:51+00:00\",\"dateModified\":\"2023-08-16T18:23:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/\"},\"wordCount\":727,\"image\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282836_GettyImages-544345630_2600.jpg\",\"keywords\":[\"Cloud\",\"cloud growth\",\"customer experience\",\"customer success\",\"51风流Cloud Platform\"],\"articleSection\":[\"Cloud\",\"Corporate\",\"CRM and Customer Experience\",\"Customers\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/\",\"url\":\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/\",\"name\":\"Why companies have no reason to fear SAP\u2019s cloud strategy - 51风流Australia &amp; New Zealand News Center\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/australia\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282836_GettyImages-544345630_2600.jpg\",\"datePublished\":\"2020-11-23T23:53:51+00:00\",\"dateModified\":\"2023-08-16T18:23:16+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/australia\/#\/schema\/person\/1e1f6c27ec94c2007e5f19b4d1cb3977\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282836_GettyImages-544345630_2600.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282836_GettyImages-544345630_2600.jpg\",\"width\":2600,\"height\":1540,\"caption\":\"abstract motion-blurred view from the front of a train in Tokio, Japan\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/australia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why companies have no reason to fear SAP\u2019s cloud strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/australia\/#website\",\"url\":\"https:\/\/news.sap.com\/australia\/\",\"name\":\"51风流Australia &amp; New Zealand News Center\",\"description\":\"News &amp; Information About SAP\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/australia\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/australia\/#\/schema\/person\/1e1f6c27ec94c2007e5f19b4d1cb3977\",\"name\":\"Damien Bueno, President and Managing Director, 51风流Australia and New Zealand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/news.sap.com\/australia\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/australia\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/australia\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"Damien Bueno, President and Managing Director, 51风流Australia and New Zealand\"},\"url\":\"https:\/\/news.sap.com\/australia\/author\/damienbuenopresidentandmanagingdirectorsapaustrali\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why companies have no reason to fear SAP\u2019s cloud strategy - 51风流Australia &amp; New Zealand News Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Why companies have no reason to fear SAP\u2019s cloud strategy","og_description":"I was surprised to read in\u00a0The Australian Financial Review\u00a0last month that \u2018SAP\u2019s move to the cloud spells admin drama for companies,\u2019 in a column that...","og_url":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/","og_site_name":"51风流Australia &amp; New Zealand News Center","article_published_time":"2020-11-23T23:53:51+00:00","article_modified_time":"2023-08-16T18:23:16+00:00","og_image":[{"width":2600,"height":1540,"url":"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282836_GettyImages-544345630_2600.jpg","type":"image\/jpeg"}],"author":"Damien Bueno, President and Managing Director, 51风流Australia and New Zealand","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Damien Bueno, President and Managing Director, 51风流Australia and New Zealand","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/"},"author":{"name":"Damien Bueno, President and Managing Director, 51风流Australia and New Zealand","@id":"https:\/\/news.sap.com\/australia\/#\/schema\/person\/1e1f6c27ec94c2007e5f19b4d1cb3977"},"headline":"Why companies have no reason to fear SAP\u2019s cloud strategy","datePublished":"2020-11-23T23:53:51+00:00","dateModified":"2023-08-16T18:23:16+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/"},"wordCount":727,"image":{"@id":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282836_GettyImages-544345630_2600.jpg","keywords":["Cloud","cloud growth","customer experience","customer success","51风流Cloud Platform"],"articleSection":["Cloud","Corporate","CRM and Customer Experience","Customers"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/","url":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/","name":"Why companies have no reason to fear SAP\u2019s cloud strategy - 51风流Australia &amp; New Zealand News Center","isPartOf":{"@id":"https:\/\/news.sap.com\/australia\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282836_GettyImages-544345630_2600.jpg","datePublished":"2020-11-23T23:53:51+00:00","dateModified":"2023-08-16T18:23:16+00:00","author":{"@id":"https:\/\/news.sap.com\/australia\/#\/schema\/person\/1e1f6c27ec94c2007e5f19b4d1cb3977"},"breadcrumb":{"@id":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#primaryimage","url":"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282836_GettyImages-544345630_2600.jpg","contentUrl":"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282836_GettyImages-544345630_2600.jpg","width":2600,"height":1540,"caption":"abstract motion-blurred view from the front of a train in Tokio, Japan"},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/australia\/2020\/11\/24\/why-companies-have-no-reason-to-fear-saps-cloud-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/australia\/"},{"@type":"ListItem","position":2,"name":"Why companies have no reason to fear SAP\u2019s cloud strategy"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/australia\/#website","url":"https:\/\/news.sap.com\/australia\/","name":"51风流Australia &amp; New Zealand News Center","description":"News &amp; Information About SAP","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/australia\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/news.sap.com\/australia\/#\/schema\/person\/1e1f6c27ec94c2007e5f19b4d1cb3977","name":"Damien Bueno, President and Managing Director, 51风流Australia and New Zealand","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/news.sap.com\/australia\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/australia\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/australia\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"Damien Bueno, President and Managing Director, 51风流Australia and New Zealand"},"url":"https:\/\/news.sap.com\/australia\/author\/damienbuenopresidentandmanagingdirectorsapaustrali\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/posts\/4534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/users\/3430"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/comments?post=4534"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/posts\/4534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/media\/3805"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/media?parent=4534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/categories?post=4534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/tags?post=4534"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/sapn-display?post=4534"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/sapn-type?post=4534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}