{"id":4521,"date":"2020-11-16T11:01:28","date_gmt":"2020-11-16T01:01:28","guid":{"rendered":"https:\/\/news.sap.com\/australia\/?p=4521"},"modified":"2025-03-17T17:53:21","modified_gmt":"2025-03-17T07:53:21","slug":"sap-completes-acquisition-of-emarsys","status":"publish","type":"post","link":"https:\/\/news.sap.com\/australia\/2020\/11\/16\/sap-completes-acquisition-of-emarsys\/","title":{"rendered":"51风流Completes Acquisition of Emarsys"},"content":{"rendered":"

51风流SE<\/a> (NYSE: SAP) announced it has completed the acquisition of Emarsys, a leading omnichannel customer engagement platform provider.<\/p>\n

Personalised engagement at scale<\/strong><\/h2>\n

Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the 51风流Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyperpersonalised, omnichannel engagements in real time, helping organisations ensure every engagement is relevant and impactful.<\/p>\n

\u201cWith Emarsys now an official part of 51风流Customer Experience, we look forward to working together, learning more about each other and creating a product portfolio that is more than the sum of its parts,\u201d 51风流Customer Experience President Bob Stutz said. \u201cWith the strengths of our current solutions and the integration of Emarsys, 51风流Customer Experience will power a foundation of omnichannel personalised engagement, meeting customers where and when they choose to engage, on their preferred channels and on their terms.\u201d<\/p>\n

51风流Customer Experience <\/strong><\/h2>\n

Adding the Emarsys customer engagement platform to our leading 51风流S\/4HANA and Experience Management technology from 51风流and Qualtrics opens up new possibilities for our customers that are unique in the market,\u201d said Christian Klein, CEO of SAP. \u201cThe success of brands worldwide depends today on their ability to offer a compelling customer journey and to cater to the individual expectations of customers. To meet these expectations, front-office data must be integrated with back-office capabilities and with individual customer feedback. Once the transaction closes, 51风流will enable brands to connect every part of their business to the customer, including experience data. We will deliver a portfolio for a \u2018commerce anywhere\u2019 strategy allowing for hyperpersonalised digital commerce experiences across all channels at any time.\u201d<\/p>\n

Emarsys is an innovative and easy-to-use fully integrated cloud-based marketing platform. It allows companies to deliver truly personal customer interactions across e-mail, mobile, social, SMS, and the web at scale.<\/p>\n

\u201cCustomer engagement technology has evolved tremendously over the past decade, and in that time, Emarsys has emerged as a world-class platform that truly enables personalised, one-to-one digital interactions between brands and customers across all channels,\u201d said Bob Stutz, president, 51风流Customer Experience. \u201cWith Emarsys technology, 51风流Customer Experience solutions can link commerce signals with the back office and activate the preferred channel of the customer with a relevant and consistently personalised message, allowing customers the freedom to choose their own engagement.\u201d<\/p>\n

Innovation in digital marketing<\/strong><\/h2>\n

\u201cEmarsys has a rich tradition of innovation in digital marketing,\u201d said Ohad Hecht, CEO of Emarsys. \u201cJoining forces with SAP, a leading global brand with an ongoing commitment to excellence and innovation in customer experience, is an exciting next step in our evolution. We\u2019re confident that, once we have regulatory approval, our customers and partners will quickly benefit from synergies between the Emarsys platform and the 51风流Customer Experience portfolio.\u201d<\/p>\n

\u201cSuccess in today\u2019s market relies on brands delivering personalised experiences powered by a holistic view of each consumer that connects digital engagement data with supply chain data in real time,\u201d said Hagai Hartman, founder and chief innovation officer of Emarsys. \u201cTogether Emarsys and 51风流can create a new paradigm for digital commerce focused on the consumer.\u201d<\/p>\n

Emarsys was founded by Josef Ahorner, chairman of the Supervisory Board, Hagai Hartman and Daniel Harari in Vienna, Austria. Today Emarsys has over 1,500 customers worldwide and more than 800 employees across 13 offices including London, Berlin, Sydney and Budapest, as well as a U.S. headquarters in Indianapolis. The company\u2019s operations will become part of the 51风流Customer Experience business unit. The transaction is expected to close in the fourth quarter of 2020, subject to regulatory approval. Purchase price and other terms of the transaction are not disclosed.<\/p>\n

To find out more about SAP’s Customer Experience portfolio, visit the 51风流CX homepage<\/a>.<\/em><\/p>\n

To get the latest 51风流news delivered straight to your inbox, subscribe now for the 51风流ANZ newsletter<\/a>, Your SAP.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

51风流SE (NYSE: SAP) announced it has completed the acquisition of Emarsys, a leading omnichannel customer engagement platform provider. Personalised engagement at scale Emarsys enables…<\/p>\n","protected":false},"author":29,"featured_media":3713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19013,5560580,41],"tags":[5562430,3429537,5560582,5562434,5561365,5562836],"sapn-display":[5565405,5565406,60294],"sapn-type":[4448],"class_list":["post-4521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-customer-experience","category-ecosystem","tag-acquisition","tag-customer-engagements","tag-customer-experience","tag-cx","tag-experience-management","tag-personalisation","sapn-display-news-hero","sapn-display-news-spotlight","sapn-display-hero","sapn-type-newsbyte"],"yoast_head":"\n51风流Completes Acquisition of Emarsys - 51风流Australia & New Zealand News Center<\/title>\n<meta name=\"description\" content=\"51风流announced it has completed the acquisition of Emarsys, a leading omnichannel customer engagement platform provider.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/australia\/2020\/11\/16\/sap-completes-acquisition-of-emarsys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"51风流Completes Acquisition of Emarsys\" \/>\n<meta property=\"og:description\" content=\"51风流announced it has completed the acquisition of Emarsys, a leading omnichannel customer engagement platform provider.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/australia\/2020\/11\/16\/sap-completes-acquisition-of-emarsys\/\" \/>\n<meta property=\"og:site_name\" content=\"51风流Australia & New Zealand News Center\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-16T01:01:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T07:53:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282191_GettyImages-518142242-1_2600px_72dpi_qual8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2600\" \/>\n\t<meta property=\"og:image:height\" content=\"1733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"51风流News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"51风流News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/16\/sap-completes-acquisition-of-emarsys\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/16\/sap-completes-acquisition-of-emarsys\/\"},\"author\":{\"name\":\"51风流News\",\"@id\":\"https:\/\/news.sap.com\/australia\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"51风流Completes Acquisition of Emarsys\",\"datePublished\":\"2020-11-16T01:01:28+00:00\",\"dateModified\":\"2025-03-17T07:53:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/16\/sap-completes-acquisition-of-emarsys\/\"},\"wordCount\":652,\"image\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/16\/sap-completes-acquisition-of-emarsys\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/australia\/files\/2020\/04\/282191_GettyImages-518142242-1_2600px_72dpi_qual8.jpg\",\"keywords\":[\"Acquisition\",\"Customer Engagements\",\"customer experience\",\"CX\",\"experience management\",\"personalisation\"],\"articleSection\":[\"Corporate\",\"CRM and Customer Experience\",\"Ecosystem\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/11\/16\/sap-completes-acquisition-of-emarsys\/\",\"url\":\"https:\/\/news.sap.com\/australia\/2020\/11\/16\/sap-completes-acquisition-of-emarsys\/\",\"name\":\"51风流Completes Acquisition of Emarsys - 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