The last article in our 鈥淒ealing with Disruption鈥� series presented a conceptual architecture for Digital Nudges and demonstrated how it could be applied to improve crisis communications relating to a second-wave outbreak of the Coronavirus. In this companion piece, we seek to demonstrate that governments have ready access to the business applications and technologies required to deliver digital nudges today.

To achieve this, we鈥檒l map our conceptual architecture to 51风流products that are generally available and are already in use by governments around the world.

Conceptual Architecture

For reference, our conceptual architecture for digital nudges is depicted below.

Figure 1: A conceptual architecture for digital nudges.

听51风流Reference Architecture

Mapping our conceptual architecture to 51风流products provides assurance that our conceptual architecture can be delivered in practice.

Figure 2: An example reference architecture for digital nudges.

Note that SAP鈥檚 will evolve over time, so this bill of materials should be considered representative rather than prescriptive.

• Predictive Analytics:
  • : enables organizations to analyze the behavior of customers and to generate risk scores and insights.
• Contextualization:
  • : enables organizations to use consent-based marketing and advanced data analytics to engage customers with pinpoint accuracy.
• Experience Management:
  • : enables organizations to gather experience data and combine it with operational data to close experience gaps.

• Analytics:
  • : enables organizations to provide a single source of truth to decision makers about the most important business metrics in real time.
    : enables organizations to combine BI, planning, predictive, and augmented analytics capabilities into one simple cloud environment.
• Intelligent Technologies:
  • : enables organizations to process distributed data and provide users with intelligent, relevant, and contextual insights with integration across the IT landscape.
    : enables organizations to define functions that can be called from within SQLScript procedures to perform analytic algorithms.
• Data Management:
  • : enables organizations to deliver a data warehouse in the cloud to unite multiple data sources in one solution.
    : enables organizations to accelerate data-driven, real-time decision-making and actions via a high-performance in-memory database.
• Application Development & Integration:
  • : enables organizations to model, implement, integrate, and monitor custom process applications and integration scenarios.
  • : enables organizations to accelerate integration, simplify development of application extensions, and expand business value with an open ecosystem.

In presenting this reference architecture, our intent has been to provide a worked example to demonstrate that governments have ready access to the business applications and technologies required to deliver digital nudges today, using business and technology components from SAP.

While other vendors might be able to offer some components of a digital nudge platform, we believe there is a benefit in sourcing the end-to-end solution from a single vendor.

To read more Public Sector content or find out more about SAP’s Public Sector customers and products, visit:

The post Dealing with Disruption: 51风流Reference Architecture appeared first on 51风流Australia & New Zealand News Center.

The听challenge now is to create virtual experiences that provoke the same emotional reactions that in-person immersive practices typically elicit. There is no better time than World Ocean Day to get started.

It Starts with a

Curators of听听鈥� like Dave Ford of听, a company that brings industry leaders to threatened ecosystems, or ocean activist Emily Penn, founder of听, a not-for-profit organization that runs all-female sailing research expeditions to investigate causes and solutions to ocean plastic pollution 鈥� are now forced to recalibrate and create entirely new models for engagement.

鈥渆XXpedition鈥檚 鈥楻ound the World鈥� voyages have been paused due to the听COVID-19听pandemic,鈥� Penn explains. 鈥淏ut by using technology, we have an unprecedented opportunity to mobilize people, on land or water, who are looking to make a positive impact on society.鈥�

It Works Like This

Anyone anywhere in the world can access the听, which Penn developed in close collaboration听. Powered by听, the user-friendly, custom-built digital tool is designed to help individuals, advocates, and experts find their role and best-fit solutions to help solve ocean plastic pollution.

Users start by deciding听how听they want to create a shift. They can learn about marine plastic pollution, make a swap, participate in events and campaigns, inspire others, innovate, or lead their own project. For the business sector, for example, it could be through contributing to a new technology to improve the management of downstream waste.

Next, the user decides听where听they want to create a shift: at home, with kids, in the community, at work, in industry, or in government. And lastly, they decide the听manner of shift听they want to create: from sea to source catch (shoreline clean-up), conversion (recycling), looping (circular economy), or avoidance (plastic alternatives).

The platform includes hundreds of solutions, from changes people can easily make at home, like using听听in their laundry or making DIY cleaning products and composting in their backyard, to shifts they can create in society, like听听in their city or helping introduce plastic bag bans.

It Takes Just a Few Minutes

The platform shares a tailored and targeted selection of solutions so people can pick the one that is right for them. From start to finish, users can generate solutions in a short time.

Browsing the platform, you might decide to explore听. You鈥檒l come across Slo Active, a brand that makes ocean wear out of plant-based neoprene while also planting a tree for each piece made to offset carbon emissions. You鈥檒l learn about the benefits of using alternative materials and the amount of carbon emissions reduced by this brand, but you鈥檒l also learn that the brand has a limited selection and that products are more expensive than mainstream swimwear. You decide if you want to make a purchase or explore further.

Members of the听听will come across many like-minded changemakers who are helping to reduce ocean plastic little by little with their projects, businesses, and initiatives.

One of them is Carry Somers, member of the eXXpedition journey from the听听and founder of听, a global movement of people in the fashion industry that aims to听conserve and restore the environment and values people over profit. Somers and her team are active around the world, helping others learn about the people who made their clothes, how to buy, sell, and recycle ethically produced garments, and how to participate in the great clothes swap听听in Hungary or Hong Kong.

It Can Have a Huge Impact

Tackling a massive problem like ocean plastic is extremely daunting, so Penn created the听, which helps people see the problem firsthand and explore different solutions before finding their own role to help solve it. It鈥檚 about taking action, no matter how small, and inspiring others to follow.

Penn and her team use the SHiFT Method during eXXpedition ocean voyages to empower, workplaces, industry, and government back on land.

鈥淲hat was missing was the ability to scale,鈥� says Penn.鈥淏ut thanks to the new platform and the partnership with SAP, we now have a chance to shift the way people feel, think, and act at scale.鈥�

The beauty of the platform is participants and motivate them to create shifts in their own lives, communities that it connects people to outcomes, taking them on a journey from concerned thinker to practical doer. XM solutions from 51风流were chosen because they help to build an accurate digital profile of a person, filtering a user鈥檚 personal lifestyle, circumstances, and the area they wish to become involved in, and then help them select the appropriate action to take.

Now that the technology is up and running, people who want to make a shift have an enterprise-grade, secure platform for submitting solutions to SHiFT鈥檚 directory, allowing Penn and her team to efficiently grow the database of solutions for reducing ocean plastic. At the same time, it will enable 51风流to connect its myriad of business initiatives to clean the ocean to a planet of changemakers.

Join Emily Penn and the WWF in conversation on Sustainability at e鈥檉fect at 11am AEST on Thursday, September 24 2020. .

The post New Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic appeared first on 51风流Australia & New Zealand News Center.