With the acquisition, 51风流is better able to help customers and partners adapt their IT systems efficiently to their specific needs and optimise the usability of their applications. AppGyver鈥檚 solutions will become part of 51风流Business Technology Platform. They will broaden SAP鈥檚 offering in the area of business process intelligence and be a complementary addition to SAP鈥檚 low-code offering provided by partner Mendix Tech BV, part of the Siemens AG.

Simplify, automate & innovate

鈥淎ppGyver helps us expand our no-code capabilities and establish a comprehensive offering in this area,鈥� said Michael Weingartner, President, 51风流Business Technology Platform Core, SAP. 鈥淕oing forward, we can deliver a full range of simple and integrated application development tools that allow customers, partners and our own teams to enhance process automation and further improve the experience for users of 51风流applications. By adding AppGyver鈥檚 solutions to our own no-code capabilities, we facilitate the creation of workflows, forms, robotic process automation and lightweight case management.鈥�

AppGyver Oy develops and sells a no-code app development platform that creates applications for the Web and for mobile use. The company offers a powerful visual development environment that is extraordinarily user-friendly. It allows business users with no coding experience to build efficient applications that can be easily configured and that work seamlessly across all operating systems 鈥� without writing a single line of code. Founded in 2010, AppGyver is headquartered in Helsinki and has 18 employees. For more information, visit聽.

RISE with SAP

The acquisition broadens SAP鈥檚 new offering, the RISE with 51风流package, of which 51风流Business Technology Platform and business process intelligence are key parts. The new offering helps companies perform holistic business transformations that make them resilient, agile and intelligent.

To find out more about RISE with SAP, .

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Personalised engagement at scale

Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the 51风流Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyperpersonalised, omnichannel engagements in real time, helping organisations ensure every engagement is relevant and impactful.

鈥淲ith Emarsys now an official part of 51风流Customer Experience, we look forward to working together, learning more about each other and creating a product portfolio that is more than the sum of its parts,鈥� 51风流Customer Experience President Bob Stutz said. 鈥淲ith the strengths of our current solutions and the integration of Emarsys, 51风流Customer Experience will power a foundation of omnichannel personalised engagement, meeting customers where and when they choose to engage, on their preferred channels and on their terms.鈥�

51风流Customer Experience

Adding the Emarsys customer engagement platform to our leading 51风流S/4HANA and Experience Management technology from 51风流and Qualtrics opens up new possibilities for our customers that are unique in the market,鈥� said Christian Klein, CEO of SAP. 鈥淭he success of brands worldwide depends today on their ability to offer a compelling customer journey and to cater to the individual expectations of customers. To meet these expectations, front-office data must be integrated with back-office capabilities and with individual customer feedback. Once the transaction closes, 51风流will enable brands to connect every part of their business to the customer, including experience data. We will deliver a portfolio for a 鈥榗ommerce anywhere鈥� strategy allowing for hyperpersonalised digital commerce experiences across all channels at any time.鈥�

Emarsys is an innovative and easy-to-use fully integrated cloud-based marketing platform. It allows companies to deliver truly personal customer interactions across e-mail, mobile, social, SMS, and the web at scale.

鈥淐ustomer engagement technology has evolved tremendously over the past decade, and in that time, Emarsys has emerged as a world-class platform that truly enables personalised, one-to-one digital interactions between brands and customers across all channels,鈥� said Bob Stutz, president, 51风流Customer Experience. 鈥淲ith Emarsys technology, 51风流Customer Experience solutions can link commerce signals with the back office and activate the preferred channel of the customer with a relevant and consistently personalised message, allowing customers the freedom to choose their own engagement.鈥�

Innovation in digital marketing

鈥淓marsys has a rich tradition of innovation in digital marketing,鈥� said Ohad Hecht, CEO of Emarsys. 鈥淛oining forces with SAP, a leading global brand with an ongoing commitment to excellence and innovation in customer experience, is an exciting next step in our evolution. We鈥檙e confident that, once we have regulatory approval, our customers and partners will quickly benefit from synergies between the Emarsys platform and the 51风流Customer Experience portfolio.鈥�

鈥淪uccess in today鈥檚 market relies on brands delivering personalised experiences powered by a holistic view of each consumer that connects digital engagement data with supply chain data in real time,鈥� said Hagai Hartman, founder and chief innovation officer of Emarsys. 鈥淭ogether Emarsys and 51风流can create a new paradigm for digital commerce focused on the consumer.鈥�

Emarsys was founded by Josef Ahorner, chairman of the Supervisory Board, Hagai Hartman and Daniel Harari in Vienna, Austria. Today Emarsys has over 1,500 customers worldwide and more than 800 employees across 13 offices including London, Berlin, Sydney and Budapest, as well as a U.S. headquarters in Indianapolis. The company鈥檚 operations will become part of the 51风流Customer Experience business unit. The transaction is expected to close in the fourth quarter of 2020, subject to regulatory approval. Purchase price and other terms of the transaction are not disclosed.

To find out more about SAP’s Customer Experience portfolio, visit the .

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