In business, it鈥檚 not just about what you do; it鈥檚 about how you do it. At FAIR Consulting Group, this principle is at the heart of everything they do.
Based in Sydney, this boutique consulting firm started 11 years ago with a focus on customer experience solutions within the 51风流technology stack. Now, with a team of 70 and an expanded range of services, they remain committed to their founding principles.
According to Sara Ebadi, Customer Success Director at FAIR, the business thrives on a simple idea: happy employees make happy customers and happy customers keep coming back.
Sara Ebadi, Customer Success Director
Establishing Values
鈥淥ur uniqueness lies in delivering consulting services in a trusted and ethical way, and that鈥檚 been our ethos for 11 years,鈥� Sara highlights. 鈥淚t鈥檚 all about bringing trust back into consulting and doing the right thing.鈥�
This commitment stems from the experiences of FAIR鈥檚 Founder, Mehrab Ebadi, who saw a disconnect between consultants and customers on critical challenges related to their staff and customers.
鈥淭hese issues have always been close to my heart, even before solutions and technology come into play,鈥� says Mehrab. 鈥淭hat includes having the courage to say 鈥榥o鈥� to customers and genuinely help them on their journey. FAIR isn鈥檛 just a name; it鈥檚 a reflection of our beliefs.鈥�
鈥淚t鈥檚 our way of being and operating,鈥� Sara adds. 鈥淲e are driven by honesty, integrity, transparency and loyalty. These values guide how we go to market, treat our employees, interact with partners and give back to the community.鈥�
One of the company鈥檚 top priorities is keeping FAIR鈥檚 unique culture alive as it grows. They hire based on values and attitude first, passion second and skills third. New hires are paired with a 鈥榖uddy鈥� who embodies FAIR鈥檚 culture.
Mehrab Ebadi,聽Founder
Driving Value for Customers
FAIR鈥檚 culture translates into many customer benefits, including a commitment to building their internal capabilities.
鈥淚t鈥檚 about enabling the customer,鈥� Sara explains. 鈥淪ometimes that means sacrificing revenue by having fewer people on-site and using the customer鈥檚 internal staff instead. This approach shows them that we prioritise their best interests.鈥�
FAIR also takes a unique approach to Application Management Support (AMS). Instead of merely responding to issues, they work with their customers to understand and address root causes, helping them to prevent future problems.
鈥淲e educate customers on doing things the right way, allowing them to use their budget for more innovation,鈥� Mehrab points out. 鈥淭hey can spend their money on things that generate more value.鈥�
Proving Value
FAIR鈥檚 long-standing relationship with their very first customer, Officeworks, demonstrates the strength of their model.
鈥淥fficeworks trusts us, and they know they are getting value,鈥� says Mehrab. 鈥淒espite having four different CIOs over the past 11 years, they continue to return to us.鈥�
While this model helps retain customers, translating these success stories to new prospects can be challenging. To address this, FAIR has developed a capability to quickly assemble proofs-of-concept based on client specifications to demonstrate their value.
FAIR also follows this rapid and nimble approach when it comes to implementation, such as when the team created a new app for the Department of Education to manage Working with Children checks from a paper-based manual process to an integrated online journey, in just two weeks using SAP鈥檚 Business Technology Platform (BTP).
鈥淥ther partners would have taken months to create a proof of concept,鈥� Mehrab explains. 鈥淭his showcases the agility of a small organisation with the skills to demonstrate value quickly.鈥�
A Continuing Journey
Since its beginnings, FAIR has maintained a strong association with SAP, continually expanding skills across the 51风流product suite, including introducing greater AI capabilities.
鈥淚 grew up in the 51风流landscape,鈥� Mehrab highlights. 鈥淚 started as an intern with a consulting company implementing 51风流solutions in Sweden. I was fascinated by how systems drive business efficiencies. This inspired me to offer internship programs at FAIR and invest in the local Australian youth to give them the same chance I once was given. SAP鈥檚 vision and commitment to continuous improvement keep me in the 51风流landscape.鈥�
FAIR Consulting Group is dedicated to doing things differently 鈥� with integrity and a focus on building lasting relationships. They have the skills, values and drive to continue impacting their team and customers positively by putting the trust back in consulting.