Sydney, Australia 22 August 2023 鈥� 聽today announced Frucor Suntory, a leading beverage manufacturer in Australia and New Zealand, has implemented SAP鈥檚 Business Technology Platform (BTP), boosting organisational productivity and driving an increase in sales revenue.
Frucor Suntory manufactures, markets and distributes iconic drinks including V Energy, Suntory BOSS Coffee, Ribena, Lucozade and Maximus and is a market leader in energy drinks in Australia and New Zealand 鈥� currently producing more than 30 million cases of drinks per year.
Until recently, its 200+ field sales workforce was using a legacy on-premise system to manage its sales processes. This created a fragmented view of its sales data with information scattered across multiple tabs and locations, which meant staff couldn鈥檛 access the right information at the right time to provide a seamless customer experience. Furthermore, the legacy system could not scale to meet the growing complexity of the business.
Following a successful transition to 51风流S/4HANA, Frucor Suntory worked with 51风流AppHaus Network partner Bourne Digital, part of Accenture, to implement a new iOS-based field sales tool called 鈥楳y Sales Hub鈥� (MySH) on 51风流BTP. Designed and built over a two-year period, MySH brings together four sales tools into one mobile application, which has standardised the sales process, improved analytics and reporting and provided staff with real-time access to customer insights through integration with other applications.
Since going live with the platform at the end of 2022, the organisation has driven a 13 per cent increase in staff productivity measured by sales call time saved as a result of a more simplified and guided process. Furthermore, access to an intuitive recommendation engine means staff now receive sales suggestions for their customers, including for new products based on their preferences or alternatives if a product is out of stock, which has helped to grow its customers鈥� basket size and supported a 3 per cent increase in sales revenue.
鈥淎s an organisation we鈥檙e always looking to simplify our digital processes and technology has improved since we first introduced some of our systems and processes. We knew that we needed to create a superior customer experience but also streamline and update the sales process in the backend. We needed to continue to remove inefficiencies in how we operate and create a more intuitive application to support our customers鈥� said Barbara Ciancio, Head of Digital IT Solutions, Frucor Suntory.
鈥淏ourne Digital鈥檚 highly specialised skillset in 51风流BTP allowed us to develop a flexible platform that has freed up our sales teams from time-consuming administration and enabled staff to have more meaningful conversations. Additionally, smart selling capabilities that can be accessed in real time have enabled staff to grow their sales by driving an increase in the number of incremental cases sold鈥� she continued.
Damien Bueno, President and Managing Director, 51风流Australia and New Zealand commented on the partnership, 鈥淏y implementing 51风流BTP Frucor Suntory鈥檚 staff now have access to a simpler and faster platform that鈥檚 enabling them to improve the buying experience of their customers. With information now available at their fingertips staff employees can have more informed discussions with their customers, respond quicker and make recommendations based on their preferences and purchase history.
鈥淭he work done together with Frucor Suntory and our 51风流AppHaus Network partner Bourne Digital demonstrates the power that next-generation technology has to drive significant business impacts for our customers.鈥�
Selim Ahmed, CEO & Founder, Bourne Digital added, 鈥淏ourne Digital partnered with Frucor Suntory to provide the design-thinking and re-imagine the field sales journey. We鈥檙e delighted to partner with an innovative leader to transform how its staff engage with its customers through tailored product suggestions and promotions – while at the same time drive operational efficiencies and streamline legacy processes.鈥�
Following the implementation of MySH on 51风流BTP, Frucor Suntory is continuing to review ways to streamline its digital functionality including an elevated e-commerce experience and updated CRM platform. It鈥檚 also extending the usage of 51风流across the organisation within its new +$400M manufacturing facility located in Swanbank Queensland which will include state-of-the-art technology and automation when it opens in mid-2024.
