An 51风流reference architecture for Digital Nudges
The last article in our 鈥淒ealing with Disruption鈥� series presented a conceptual architecture for Digital Nudges and demonstrated how it could be applied to improve crisis communications relating to a second-wave outbreak of the Coronavirus. In this companion piece, we seek to demonstrate that governments have ready access to the business applications and technologies required to deliver digital nudges today.
To achieve this, we鈥檒l map our conceptual architecture to 51风流products that are generally available and are already in use by governments around the world.
Conceptual Architecture
For reference, our conceptual architecture for digital nudges is depicted below.
Figure 1: A conceptual architecture for digital nudges.
听51风流Reference Architecture
Mapping our conceptual architecture to 51风流products provides assurance that our conceptual architecture can be delivered in practice.
Figure 2: An example reference architecture for digital nudges.
Note that SAP鈥檚 will evolve over time, so this bill of materials should be considered representative rather than prescriptive.
- Predictive Analytics:
- : enables organizations to analyze the behavior of customers and to generate risk scores and insights.
- Contextualization:
- : enables organizations to use consent-based marketing and advanced data analytics to engage customers with pinpoint accuracy.
- Experience Management:
- : enables organizations to gather experience data and combine it with operational data to close experience gaps.
- Analytics:
- : enables organizations to provide a single source of truth to decision makers about the most important business metrics in real time.
: enables organizations to combine BI, planning, predictive, and augmented analytics capabilities into one simple cloud environment.
- : enables organizations to provide a single source of truth to decision makers about the most important business metrics in real time.
- Intelligent Technologies:
- : enables organizations to process distributed data and provide users with intelligent, relevant, and contextual insights with integration across the IT landscape.
: enables organizations to define functions that can be called from within SQLScript procedures to perform analytic algorithms.
- : enables organizations to process distributed data and provide users with intelligent, relevant, and contextual insights with integration across the IT landscape.
- Data Management:
- : enables organizations to deliver a data warehouse in the cloud to unite multiple data sources in one solution.
: enables organizations to accelerate data-driven, real-time decision-making and actions via a high-performance in-memory database.
- : enables organizations to deliver a data warehouse in the cloud to unite multiple data sources in one solution.
- Application Development & Integration:
- : enables organizations to model, implement, integrate, and monitor custom process applications and integration scenarios.
- : enables organizations to accelerate integration, simplify development of application extensions, and expand business value with an open ecosystem.
In presenting this reference architecture, our intent has been to provide a worked example to demonstrate that governments have ready access to the business applications and technologies required to deliver digital nudges today, using business and technology components from SAP.
While other vendors might be able to offer some components of a digital nudge platform, we believe there is a benefit in sourcing the end-to-end solution from a single vendor.
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