{"id":148365,"date":"2025-08-21T06:38:23","date_gmt":"2025-08-21T06:38:23","guid":{"rendered":"https:\/\/news.sap.com\/africa\/?p=148365"},"modified":"2025-08-21T06:38:25","modified_gmt":"2025-08-21T06:38:25","slug":"agentic-ai-and-shifts-in-persona-experiences-made-s-4hana-migration-more-critical-for-pwc","status":"publish","type":"post","link":"https:\/\/news.sap.com\/africa\/2025\/08\/agentic-ai-and-shifts-in-persona-experiences-made-s-4hana-migration-more-critical-for-pwc\/","title":{"rendered":"Agentic AI and Shifts in Persona Experiences made S\/4HANA Migration More Critical for PwC"},"content":{"rendered":"<h1 class=\"content-subheadline\">The PwC global network was an early adopter of RISE with SAP. We are now the world\u2019s largest user of S\/4HANA Cloud Public Edition. But the decision to invest at that scale didn\u2019t come lightly.<\/h1>\n<p>Over the last seven years, PwC has made signi\ufb01cant investments in digital transformation. Our business urgency was driven by the need to scale global delivery, reimagine operations to manage costs, and empower our people with powerful digital experiences. The \ufb01rm made signi\ufb01cant investments and innovations in cloud, advanced analytics, and GenAI. But we recognized that modernizing our ERP core was a foundational dependency to applying these technologies to our operations, and to achieving the global, cost, and experience objectives.<\/p>\n<p>We learned that traditional ROI methods for S\/4HANA migration don\u2019t always yield \ufb01gures that will impress a CFO. Licensing and implementation costs stack up high relative to value from conventional process improvements from new functionality. But considering the technology suite \u2013 centered on the resilient S\/4HANA applications and extended by new technologies and cloud services \u2013 the potential emerges for ERP to become a modern ERP core. And a modern ERP core is key to unlocking the next wave of automation and intelligence in business operations.<\/p>\n<p>PwC recognized that future-proof business systems should enable four digital pillars \u2013 each representing a shift in how users will interact with business systems and data:<\/p>\n<div class=\"extendedBlock-wrapper block-coreImage undefined\">\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p class=\"imageCredit\">To enable these pillars across our technological ecosystem, our ERP stack needed to be more modern and more digital. So, we evolved our view of what a digital core must include. What are the elements of a modern ERP that can make it a valuable foundation for an intelligent enterprise? Here are the elements we have applied at PwC and are helping our clients apply:<\/p>\n<\/div>\n<div class=\"extendedBlock-wrapper block-coreImage undefined\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4043182\" src=\"https:\/\/b2b-contenthub.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-20-at-12.06.46-PM.png?w=1024\" alt=\"business data model chart\" width=\"1024\" height=\"464\" \/><\/figure>\n<p class=\"imageCredit\">These are all critical elements. Without them, it becomes signi\ufb01cantly harder to build reliable, agentic AI for business processes that include ERP functionality or data. They also combine to make intelligence possible. To predict \ufb01nancial performance, for example, data must become more reliable at the source, as it\u2019s transacted and classi\ufb01ed. Maintaining reliable data at the source has traditionally been dif\ufb01cult for humans, but automations and co-pilots will help.<\/p>\n<\/div>\n<p>It is still important to develop a set of business improvement targets that can be traced to new functionality and process simpli\ufb01cations. It\u2019s necessary for leadership approval and useful in motivating functional managers to help drive the program. But effective modernization should also aim to deliver these integral features that establish ERP as a foundational enabler for the four digital pillars. This is the digital core imperative.<\/p>\n<p>The PwC global network now has multiple territories live on S\/4HANA and is adding more sites quickly. We have digitally mapped each business process, deployed global standard data models, extended the solution with our own cloud-native creations (winning an unprecedented three 51风流innovation awards in a row), and began testing how to use 51风流applications with a conversational AI experience.<\/p>\n<p>Achieving a digital core \u2013 combined with the lessons from our own transformation journey- has become a pivotal lens through which we can now guide clients.<\/p>\n<p>So, hold on to your seats \u2013 we\u2019re launching the next generation of business applications, and we\u2019re just beginning to see how far this can take our \ufb01rm and our clients.<\/p>\n<p>We built for what\u2019s next, so you can get there now.<\/p>\n<p><strong>Learn more about\u00a0<\/strong><a href=\"https:\/\/www.pwc.com\/us\/en\/technology.html\" rel=\"sponsored\"><strong>PwC\u2019s cloud journey<\/strong><\/a><strong>, view system demonstrations, or discuss how to build the architectural imperatives into your enterprise\u2019s S\/4HANA migration.<\/strong><\/p>\n<div>\n<section class=\"wp-block-bigbite-multi-title\">Jose Rocha<br \/>\nPrincipal<br \/>\n51风流Solution Studio Leader<br \/>\njose.rocha@pwc.com<\/p>\n<p>Mark Shields<br \/>\nPrincipal<br \/>\n51风流AI Leader<br \/>\nmark.shields@pwc.com<\/p>\n<p>Karina Henneberger<br \/>\nDirector<br \/>\n51风流Cloud Program Leader<br \/>\nkarina.henneberger@pwc.com<\/p>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The PwC global network was an early adopter of RISE with SAP. We are now the world\u2019s largest user of S\/4HANA Cloud Public Edition. But&#8230;<\/p>\n","protected":false},"author":5142,"featured_media":148366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[41,7737],"tags":[5599345,34464,5598766,5590660],"series":[],"sapn-display":[5598742,5598740,45149,5598743,5598741,279685],"sapn-type":[45018],"class_list":["post-148365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecosystem","category-solutions","tag-agentic-ai","tag-pwc","tag-sap-s-4hana","tag-sap-s-4hana-public-cloud","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-news-hero","sapn-display-news-spotlight","sapn-display-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agentic AI and Shifts in Persona Experiences made S\/4HANA Migration More Critical for PwC - 51风流Africa News Center<\/title>\n<meta name=\"description\" content=\"The PwC global network was an early adopter of RISE with SAP. They are now the world\u2019s largest user of S\/4HANA Cloud Public Edition. But the decision to invest at that scale didn\u2019t come lightly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/africa\/2025\/08\/agentic-ai-and-shifts-in-persona-experiences-made-s-4hana-migration-more-critical-for-pwc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agentic AI and Shifts in Persona Experiences made S\/4HANA Migration More Critical for PwC\" \/>\n<meta property=\"og:description\" content=\"The PwC global network was an early adopter of RISE with SAP. They are now the world\u2019s largest user of S\/4HANA Cloud Public Edition. 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