{"id":148348,"date":"2025-08-12T08:56:27","date_gmt":"2025-08-12T08:56:27","guid":{"rendered":"https:\/\/news.sap.com\/africa\/?p=148348"},"modified":"2025-08-12T08:56:30","modified_gmt":"2025-08-12T08:56:30","slug":"from-bottles-to-battle-how-pick-n-pay-is-turning-to-tech-in-retail-fight","status":"publish","type":"post","link":"https:\/\/news.sap.com\/africa\/2025\/08\/from-bottles-to-battle-how-pick-n-pay-is-turning-to-tech-in-retail-fight\/","title":{"rendered":"From Bottles to Battle: How Pick n Pay is Turning to Tech in Retail Fight"},"content":{"rendered":"

Pick n Pay’s e-commerce and on-demand delivery efforts appear to be building up a head of steam.<\/h1>\n

Pick n Pay <\/strong><\/a>continues\u00a0to invest meaningfully in technology as it battles for market share with Shoprite Group\u2019s Sixty60<\/a> and other retailers in the fast-growing on-demand grocery delivery market.<\/p>\n

Pick n Pay is in the midst of a turnaround after losing market share to competitors in recent years. In its 2023 financial year, it plunged into a loss \u2013 of a staggering R3.2-billion. Former CEO Sean Summers<\/a>, who left the company in 2007, returned to the helm in September of that year to lead the turnaround effort.<\/p>\n

Summers\u2019 early bets appear to be paying off, with the retailer\u2019s most recent update reporting Pick n Pay sales were up 3.6% year on year in its core South African supermarkets business for the 17 weeks to 29 June 2025. Turnaround efforts have included a partnership with First National Bank\u2019s eBucks<\/a> rewards programme. eBucks was previously partnered with Checkers.<\/p>\n

Sixty60 got a head-start during the Covid-19 lockdowns when consumers \u2013 stuck at home \u2013 took to e-commerce with vigour. Around the same time \u2013 in October 2020 \u2013 Pick n Pay acquired alcohol delivery app Bottles, which it would eventually use as the foundation for its own online platform, asap!.<\/p>\n

Pick n Pay still has some way to go, though. Reports by both Pick n Pay and rival Shoprite last week show\u00a0Sixty60 continuing to outpace its rival<\/a>. But Pick n Pay is fighting back.<\/p>\n

Enrico Ferigolli<\/a>, who co-founded Bottles, now serves as head of online at Pick n Pay. Speaking to the\u00a0TechCentral Show<\/a>\u00a0in an episode that will be published this week, Ferigolli said recent changes to Pick n Pay\u2019s customer-facing applications are only the tip of the iceberg in the retailer\u2019s strategic tech arsenal.<\/p>\n

\u201cIt started with a rebrand, and then we embarked on a journey whose first iteration we just concluded, where the app is now fully integrated into the larger Pick n Pay ecosystem. If you are a Smart Shopper, you can now earn points, for example, so it\u2019s a really unified experience.\u201d<\/p>\n

Overhaul<\/h2>\n

Pick n Pay in May\u00a0unveiled an overhauled asap! app<\/a>, adding a raft of new features to the platform and expanding the product catalogue available to customers, too. Asap!\u2019s revamp was accompanied by similar updates to the Pick n Pay website, whose roll-out started in June.<\/p>\n

According to Ferigolli, changes to frontend, consumer-facing interfaces are only a small part of the work being done to ensure asap! leverages technology effectively.<\/p>\n

\u201cWe have had do a lot more backend work than people think might think. Because people only see the frontend, they tend to think that is the bigger part, it isn\u2019t, it is probably only 20% [of the work],\u201d said Ferigolli.<\/p>\n

The engine running Pick n Pay\u2019s application ecosystem is built on Amazon Web Services cloud infrastructure. These include the asap! mobile app, the\u00a0Pick n Pay<\/a>\u00a0web app, a picking app for in-store runners who prepare customer orders, a driver app, and various other systems controlling core business functions such as marketing and merchandising.<\/p>\n

Some parts of Pick n Pay\u2019s e-commerce infrastructure run SAP. Early integration into the 51风流system by Bottles gave the start-up the ability to check stock levels at various stores and even report those to customers browsing the app, thereby improving the onling shopping experience. As the application grew, however, other systems and platforms were added.<\/p>\n

\u201c[Technology] is everything in our industry (retail) and I cannot find another one right now that is so heavily impacted. It\u2019s not just about online ordering, it\u2019s other things, like implementing AI in our supply chain forecasting models,\u201d said Ferigolli.<\/p>\n

Pick n Pay\u2019s first foray into AI was not customer-facing at all, with developers using AI tools to help them develop code from as early as 2021. Asap!\u2019s first customer-facing tool involved using AI to enhance the app\u2019s search capabilities, and over time this grew into AI-driven product recommendations that formed the foundations of Pick n Pay\u2019s \u201chyper-personalisation\u201d strategy.<\/p>\n

As online shopping evolves, improvements in computer vision and agentic AI will lead to home management systems able to replenish items like milk, sugar and cleaning supplies automatically as needed.<\/p>\n

Ferigolli said these improvements in online shopping pose interesting questions about how the in-store shopping experience will evolve. As online shopping grows, Ferigolli estimates in-store shopping will still hold around 50% market share in the next decade and this will lead to large retailers adopting a more experiential approach to store layout and design.<\/p>\n

\u201cThe exciting part is how beautiful the in-store shopping experience is going to become. You can now double the size of the bakery or the butchery and have store attendants to give the kind of experience customers usually get in an independent butchery. For a long time, we have said online is disrupting the stores, but I think it is not disruption but evolution. We are evolving as two parts that are critical the customer,\u201d he said.\u00a0 \u2013\u00a0\u00a9 2025 NewsCentral Media<\/em><\/p>\n

Get breaking news from TechCentral on WhatsApp.\u00a0Sign up here<\/a>.<\/em><\/p>\n

This article first appeared on TechCentral<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pick n Pay’s e-commerce and on-demand delivery efforts appear to be building up a head of steam. Pick n Pay continues\u00a0to invest meaningfully in technology…<\/p>\n","protected":false},"author":29,"featured_media":148353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7771,177],"tags":[5595486,22140,5599395,5599396,5599393,3531992,5598762,5599394,5597867,5598353,5599397],"series":[],"sapn-display":[5598742,5598740,45149,5598743,5598741,279685],"sapn-type":[45018],"class_list":["post-148348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer","category-industries","tag-amazon-web-services","tag-e-commerce","tag-ebucks","tag-enrico-ferigolli","tag-on-demand-delivery","tag-pick-n-pay","tag-retail","tag-sean-summers","tag-shoprite-checkers","tag-sixty60","tag-smartshopper","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-news-hero","sapn-display-news-spotlight","sapn-display-hero","sapn-type-feature"],"yoast_head":"\nFrom Bottles to Battle: How Pick n Pay is Turning to Tech in Retail Fight - 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