{"id":144484,"date":"2023-04-20T07:13:58","date_gmt":"2023-04-20T07:13:58","guid":{"rendered":"https:\/\/news.sap.com\/africa\/?p=144484"},"modified":"2023-09-27T18:38:32","modified_gmt":"2023-09-27T18:38:32","slug":"meet-the-social-enterprise-changing-the-game-for-african-youth","status":"publish","type":"post","link":"https:\/\/news.sap.com\/africa\/2023\/04\/meet-the-social-enterprise-changing-the-game-for-african-youth\/","title":{"rendered":"Meet the Social Enterprise Changing the Game for African Youth"},"content":{"rendered":"
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\"\"The continent is at a pivotal moment in terms of economic growth. Boosting it will depend on whether the next generation is empowered to reach their full potential and equipped with the skills needed to succeed. Presently, 87% of African business leaders say they are concerned about the availability of key skills, emphasizing the importance of preparing African youth for the future of work.<\/p>\n

Tackling this issue head-on is Goodwall, a social enterprise changing the game for African youth and leading them to a brighter future. The \u201capp to level up in life\u201d helps young talent build skills and connect to learning and earning opportunities. With a gamified approach that resonates with Gen Z, Goodwall motivates youth to take their skills to the next level. Its platform currently supports more than 2 million young people, of whom 60% are female \u2013 especially relevant considering the high female unemployment rates across the continent (ILO).<\/p>\n<\/div>\n

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Michelle Maria, a 24-year-old raised in Kenya, is one of the talented young women using Goodwall to improve her prospects. Her education was disrupted during the election violence that engulfed Kenya in 2007 and 2008. Recalling traumatic scenes from her childhood in which her neighbor\u2019s house burnt down and her mother was kidnapped, she says these experiences are what led her to study for a bachelor\u2019s degree in Peace and Conflict.<\/p>\n<\/div>\n

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Complementing her studies with experiential learning from the app, Goodwall has given her a taste of the peace she\u2019d been longing for \u2013 an online platform she describes as free from discrimination and hate. \u201cI love this app because I am able to learn from so many people around the globe. All I have received is pure support from creators and knowledge.\u201d The supportive community that Goodwall is building is just one factor contributing to her rewarding experience. When discussing her dream to work for UNESCO, she adds: \u201cGoodwall is helping me build the skills I need.\u201d<\/p>\n

Goodwall\u2019s gamified challenges focus on strengthening core transferable skills, valuable for future career success, from problem-solving to creativity and communication. Thanks to its motivated members, the positive impact of Goodwall is becoming visible in communities throughout Africa. One example is Rayyanatu from Nigeria who, after participating in a challenge to tackle a local environmental issue, started a business recycling plastic bags into shoes.<\/p>\n<\/div>\n

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Derrick, a 25-year-old from Uganda, is another dedicated Goodwaller making a powerful social impact. Growing up homeless, he channeled his childhood hardship into a passion for helping children from similar backgrounds. \u201cMy experience on Goodwall has been magical. It\u2019s an online community that shortly turned into a family and has supported me to become a better version of myself,\u201d he says.<\/p>\n<\/div>\n

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Africa is Goodwall\u2019s fastest-growing region. Its skill development challenges and campaigns have reached hundreds of thousands of young people, mobilizing them to address topics such as the climate crisis, COVID-19 vaccinations, plastic pollution, and mental health. Anas Hamza, a student from Jalingo, joined Goodwall during the pandemic when U-report Nigeria introduced him to one of the challenges. \u201cIt helped me develop my communication skills,\u201d says Anas Hamza, who has since won two challenges on Goodwall \u2013 adding, \u201cI immediately felt like my opinion mattered.\u201d<\/p>\n<\/div>\n

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Goodwall\u2019s widespread engagement has only been possible thanks to strategic partnerships across the continent, from the United Nations (UNICEF) to leading media groups, such as NMG in East Africa and Independent Media in South Africa. With plans to leverage blockchain to power a skill-based economy and bank the unbanked, Goodwall recently announced its partnership with EMURGO \u2013 a founding member of the Cardano blockchain.<\/p>\n<\/div>\n

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\u201cGoodwall has brought its deep understanding of this demographic and ability to engage youth at scale to help address the various challenges youth face across the continent, from entrepreneurship, action, voices to skilling,\u201d says Nadi Albino, Deputy Director of Partnerships at UNICEF and GenU.<\/p>\n

Monicah Ndung\u2019u, NMG\u2019s Chief Operating Officer, views the partnership as \u201ca great opportunity to work with an organization that is passionate about young people. Goodwall\u2019s ability to reach youth allows us to bring meaningful opportunities to an audience segment that is consistently challenging how we all view the world.\u201d<\/p>\n<\/div>\n

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One of Goodwall\u2019s most notable achievements is Yoma \u2013 Africa\u2019s youth agency marketplace \u2013 which it co-created alongside UNICEF, the German development agency \u2013 GIZ, the Botnar Foundation, and Generation Unlimited (GenU). \u201cGoodwall gives young people a voice to share opinions, ideas, and business pitches with each other and potential employers, which provides youth with the platform to follow and fulfill their dreams,\u201d says Yoma\u2019s General Manager, Camilla Haux.<\/p>\n<\/div>\n

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\u201cGoodwall shines through its youth-centered nature and design. Building on one of Yoma\u2019s key objectives to connect young people, enabling them to build skills and agency in global and local digital youth communities, Goodwall is an indispensable core partner of the Yoma Ecosystem,\u201d adds Franziska Seiffarth, GIZ.<\/p>\n<\/div>\n

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Goodwall has also given young Africans agency and a seat at the table, for instance, at COP27. Alongside partners like 51风流and the African Climate Mobility Initiative, Goodwall amplified youth voices and inspired action. This year, in anticipation of COP28, Goodwall is launching the Youth Climate Initiative with UNICEF, which will serve as one of the largest climate education and upskilling programs in preparation for the green economy. With its growing ecosystem of partners, Goodwall plans to continue investing in and developing groundbreaking initiatives as it expands across Africa.<\/p>\n<\/div>\n

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On its mission to bridge the skills gap, Goodwall is positively impacting the lives of young people and society at large. By upskilling and connecting youth to opportunities, regardless of their socio-economic status, gender, or country of origin, Goodwall and its partners are truly leveling the playing field for the youth of Africa. As one Goodwaller outside Cape Town said: \u201cBefore Goodwall, I had two choices in life. Pick up a book or pick up a gun. Now, with Goodwall, I have another \u2013 pick up my phone.\u201d<\/p>\n<\/div>\n

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This article first appeared here: Meet the social enterprise changing the game for African youth (naijaonpoint.com.ng)<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The continent is at a pivotal moment in terms of economic growth. 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