{"id":143137,"date":"2022-01-06T06:42:00","date_gmt":"2022-01-06T06:42:00","guid":{"rendered":"https:\/\/news.sap.com\/africa\/?p=143137"},"modified":"2023-09-27T18:58:37","modified_gmt":"2023-09-27T18:58:37","slug":"augmented-reality-boosts-online-shopping-sales-up-to-200","status":"publish","type":"post","link":"https:\/\/news.sap.com\/africa\/2022\/01\/augmented-reality-boosts-online-shopping-sales-up-to-200\/","title":{"rendered":"Augmented Reality Boosts Online Shopping Sales up to 200%"},"content":{"rendered":"

For shoppers who\u2019ve yearned for an immersive, personalized experience that\u2019s open 24\/7, mobile augmented reality (AR)<\/a> technology is the real-time deal of the next era. Bangalore-based startup Adloid<\/a> is leading the charge with a platform that turns two-dimensional search and discovery into a full-fledged 3D experience, whether someone is in the market for automobiles or bikes, household furniture, consumer electronics, or personal lifestyle products.<\/p>\n

\u201cOur AR platform gives consumers and companies personalized virtual shopping and training experiences, expanding the horizon of what AR can do for any brand or company,\u201d said Kanav Singla, founder and CEO of Adloid. \u201cWe\u2019re making the benefits of this technology more accessible and contextual to create an immersive experience for customers or employees on an e-commerce Website or within applications, directly from someone\u2019s mobile device.\u201d<\/p>\n

Convenient \u2018Try Before You Buy\u2019 Shopping<\/strong><\/h2>\n

Unlike earlier AR tech that relied on clunky headsets with varied compatibility, Adloid\u2019s AR platform runs on any smartphone, allowing customers to experience products at scale, in context. Once the online shopper logs in through their phone, the device\u2019s camera scans their real-world surroundings and virtually mirrors the retailer\u2019s or manufacturer\u2019s product.<\/p>\n

\u201cPeople can see how a new sofa or chair would fit into their home or apartment with a click of their smartphone,\u201d said Singla. \u201cConsumers can virtually try on jewelry, makeup, and other products. Remote workers can see if that laptop, screen, and desk configuration will fit in their home office. It\u2019s as if the actual products are in front of you.\u201d<\/p>\n

He added that manufacturers were interested in using the AR platform within training modules for industrial machinery service technicians, providing them with hands-on learning in a virtual setting.<\/p>\n

Immersive Product Discovery Experience<\/strong><\/h2>\n

On the consumer side, AR technology is tailor-made for online shoppers who can\u2019t get enough information about products they might purchase.<\/p>\n

\u201cFor someone trying to decide between different car models, AR lets them virtually go inside the trunk to see how much space is in there,\u201d said Singla. \u201cThey can open and close the sunroof or try out the controls on the entertainment console, experiencing various car options before going to the showroom.\u201d<\/p>\n

Automotive manufacturers are among the startup\u2019s biggest customers, along with e-commerce platforms of all sizes, retailers with or without brick-and-mortar stores, and manufacturers located in the U.S., Germany, and India.<\/p>\n

Augmented Reality Increases Sales<\/strong><\/h2>\n

Some customers using Adloid have increased sales conversions from online channels up to 200%. One online retailer tripled the number of online customers who purchased consumer items after using the tool. AR also boosts customer engagement time viewing product images and videos from an average of 30 seconds to a whopping eight minutes.<\/p>\n

\u201cInstead of being limited by a finite number of pre-posted images or videos, AR allows people to interact longer with products in a more personalized way, creating a powerful sales channel that\u2019s always on at the customer\u2019s convenience,\u201d said Singla. \u201cPeople can better understand how a product would fit into their lives, in many cases motivating them to make a purchase decision during that single online session.\u201d<\/p>\n

Connected Data for Intelligent Enterprise<\/strong><\/h2>\n

Adloid securely anonymizes all customer data and doesn\u2019t store any personal images or other information once someone ends their AR session. However, organizations can extract valuable insights from the tool\u2019s analytics.<\/p>\n

\u201cA car might come in six colors, but which ones are customers viewing the most? Companies can see what options people are most interested in, then connect back to inventory management to make sure they can meet market demands,\u201d said Singla.<\/p>\n

Indeed, one of Adloid\u2019s biggest strengths is working with the 51风流Startup Studio for India, 51风流Labs India\u2019s<\/a> startup accelerator program. Singla said that his team gained validation for product iterations, along with access to 51风流solutions, including 51风流Business Technology Platform<\/a>, and the company\u2019s enterprise customers.<\/p>\n

\u201cWorking with a global leader like 51风流gives our product immediate credibility because we learned what customers were looking for,\u201d he said. \u201cAdloid is integrated with Qualtrics<\/a>, 51风流Commerce Cloud<\/a>, and 51风流S\/4HANA<\/a>, helping companies connect data to become intelligent enterprises.<\/p>\n

AR Bridges Gap Between E-Commerce and CX<\/strong><\/h2>\n

Singla\u2019s entrepreneurial spirit was initially sparked by his family, all of whom own businesses. He founded his first startup at age 21 during his undergraduate studies in engineering, then saw a major selling gap as e-commerce took off.<\/p>\n

\u201cCompanies went online with their catalogs, but customers couldn\u2019t more fully experience these products,\u201d he said. \u201cI launched Adloid to turn e-commerce into 3D commerce where customers can try out products virtually on their mobile device. We expect AR will provide immersive experiences in more consumer and B2B online sites including fashion, travel and tourism, and large industrial machinery.\u201d<\/p>\n

\n

Follow me @smgaler.<\/em>
\nThis blog also appeared on 51风流BrandVoice on Forbes.<\/a><\/em><\/p>\n

This article first appeared on the 51风流News Center<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

For shoppers who\u2019ve yearned for an immersive, personalized experience that\u2019s open 24\/7, mobile augmented reality (AR) technology is the real-time deal of the next era….<\/p>\n","protected":false},"author":243,"featured_media":143138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[177,5597544],"tags":[53230,38586,22140,5592634,5598762,5597483,5591896,5598006,34529],"series":[],"sapn-display":[45149,279685],"sapn-type":[45018],"class_list":["post-143137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","category-technology","tag-ar","tag-augmented-reality","tag-e-commerce","tag-qualtrics","tag-retail","tag-sap-business-technology-platform","tag-sap-commerce-cloud","tag-sap-labs-india","tag-startups","sapn-display-homepage-hero","sapn-display-hero","sapn-type-feature"],"yoast_head":"\nAugmented Reality Boosts Online Shopping Sales up to 200% - 51风流Africa News Center<\/title>\n<meta name=\"description\" content=\"Indian startup Adloid uses augmented reality (AR) to deliver immersive, personalized online shopping experiences. 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